Fairtrade International

Fairtrade International Fairtrade International is a group of organizations working to secure a better deal for producers. The Mark certifies Fairtrade Standards have been met.
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The European public is crystal clear about their opinions regarding the agricultural imports entering the market and the...
07/10/2026

The European public is crystal clear about their opinions regarding the agricultural imports entering the market and the role a trusted label plays in influencing food purchases. We are proud to say that in the current landscape, Fairtrade continues to meet these evolving expectations. 🗣️

🔎According to the latest Eurobarometer report on Agriculture and the Common Agricultural Policy:

🌱 9 out of 10 Europeans agree that agricultural imports should only enter the EU if they comply with strict environmental and labour standards.
🌱 More than 8 out of 10 mention having a specific label to ensure the quality of the product.

This data comes right after EU Empowering Consumers Directive (EmpCo) new rules came into effect last month. The directive aims to protect consumers from misleading environmental claims and labels, bringing clarity in an increasingly crowded sustainability landscape.

Consumers know that when they purchase a Fairtrade product, they are contributing to more sustainable supply chains where farmers get a fairer deal. This is underpinned by our rigorous and independently certified standards that meet strict social, economic, and environmental criteria, and align with EU legislation.

The cherry on top? 🍨

According to the report, awareness of Fairtrade as a quality label has continued to increase, our logo ranking first in 10 countries. 🎉

The Eurobarometer confirms the timeliness of the EmpCo Directive and demonstrates why consumers can continue trusting the Fairtrade Mark. ✅

Banana producers sit at the start of a supply chain increasingly exposed to global shocks, yet they're often least able ...
05/10/2026

Banana producers sit at the start of a supply chain increasingly exposed to global shocks, yet they're often least able to absorb rising costs. 🍌

That's why we're raising the Fairtrade Minimum Price for bananas, valid for contracts with producers from 1 January 2027.

The Minimum Price is a safety net: when market prices fall, producers are still paid at least what it costs to produce sustainably.

We review it every year, but this year's rise is significant. Extreme weather such as El Niño, pests and diseases like Fusarium Tropical Race 4, and rising production and sustainability costs are all putting pressure on producers.

If you are visiting FRUIT ATTRACTION in Madrid this week, come and chat to our banana team, Hall 12, stand 12C11.

  women perform the majority of labour in global coffee production.  Often up to 70% of the work from planting to proces...
01/10/2026

women perform the majority of labour in global coffee production. Often up to 70% of the work from planting to processing, depending on the region.

But they own fewer farms and their access to resources such as land, credit, and training is limited compared to men.

With 2026 the , we’re celebrating the women shaping the future of agriculture.

Today on we shine the spotlight on Mrs. Rizkani, co-founder of Asia’s first women’s coffee cooperative, Koperasi Kopi Wanita Gayo in Indonesia, now 680 members strong.

She’s overcome many challenges as a female coffee farmer, from gaining trust in a male-dominated supply chain, experiencing verbal harassment, to managing child and household responsibilities.

Today she prioritises the well-being of her members, and through Fairtrade they have upskilled in areas both on and off farm, building a sense of belonging and self-confidence.

Network of Asia and Pacific Producers -NAPP

01/10/2026

We asked Fairtrade colleagues around the world: How do you like to drink coffee in your country - what's your coffee of choice?🙋☕

Check out the answers from Denmark, Italy, Canada and Austria - and enjoy your coffee on

Happy   ☕🙌Did you know coffee was the first product to be sold under the Fairtrade label almost 30 years ago? And it's s...
01/10/2026

Happy ☕🙌

Did you know coffee was the first product to be sold under the Fairtrade label almost 30 years ago? And it's still the most recognised Fairtrade product.

As one of the world’s most important commodities, the potential to make an impact through sustainable supply chains is a big one.

Here’s how we're supporting more than 670,000 farmers to build fairer coffee supply chains around the world:

☕ The Fairtrade Minimum price acts as a safety net when prices fall. We recently updated our Minimum Prices for coffee in August. The coffee market is unpredictable and increasingly volatile, so this safety net matters.

☕ Fairtrade cooperatives earn a Premium and control it 100%. This is paid on top of the Fairtrade Minimum Price and farmer cooperatives can choose how they invest it.

☕ We’re also supporting farmers to adapt to climate change, by making their farms more resilient, investing in drought and disease-resistant coffee variety seedlings.

If you care about sustainable supply chains, choose Fairtrade coffee every time.

👕👖 🧵 After four years, today marks the conclusion of a major EU-funded project supporting more than 9,500 cotton farmers...
15/09/2026

👕👖 🧵 After four years, today marks the conclusion of a major EU-funded project supporting more than 9,500 cotton farmers and 700 textile manufacturers in Tamil Nadu, India.

As part of the EU SWITCH-Asia Programme, we focused on the adoption of climate-smart farming tools, cutting water and chemical use, and connecting to new markets.

💻 A new digital platform, SustainSwitch, will keep supporting manufacturers to measure, monitor, and improve sustainability performance long after the project ends.

🤝 36 new sourcing deals also now link Indian suppliers with European and Indian brands.

📣 A sustainable fashion campaign reached about 50,000 young people, with trained teachers now carrying those lessons into classrooms.

"This project has shown what is possible when we bring together farmers, manufacturers, businesses, brands, and other stakeholders around a shared vision for sustainability." Abhishek Jani, CEO, Fairtrade India.

This project was delivered in partnership with Partners in Change, Max Havelaar France and Fairtrade Deutschland.

Evolving conflicts and geopolitical tensions are adding to the growing list of burdens faced by banana farmers. 🍌Increas...
14/09/2026

Evolving conflicts and geopolitical tensions are adding to the growing list of burdens faced by banana farmers. 🍌

Increased security risks can affect routes and lead to fluctuations in fuel prices. And this comes on top of impacts from a changing climate, volatile currencies and biosecurity risks.

This growing pressure adds to the cost of production, but too often, the cost stops at the farm gate and never reaches the price on the shelf.

Why? People love their bananas. And they love them cheap.

As one of the most consumed fruits on the planet, this popular fruit is often sold at deep discounts that may not reflect the true cost of production to attract customers. And this isn’t sustainable.

We spoke with two leaders from two large banana producing countries who know this reality first hand: Emerson Aguirre Medina, President of Augura and José Antonio Hidalgo Molina, Executive President of AEBE Asociación de Exportadores de Banano del Ecuador.

Both discuss some shared as well as localised challenges. And both agree 🤝: the answer isn't asking how much more producers can absorb. It's asking what everyone across the supply chain, from producers and governments to certifiers, and markets, is willing to do to share that cost fairly.

The Fairtrade Minimum Price for cocoa is boosting farmer incomes in Côte d’Ivoire, sitting above the recently announced ...
09/09/2026

The Fairtrade Minimum Price for cocoa is boosting farmer incomes in Côte d’Ivoire, sitting above the recently announced government export cocoa prices for the new harvest season, Sept 2026-Feb 2027. 🍫

Why is this significant? Farmers face high production costs and the risk of lower yields this season. Our minimum prices exist to provide a safety net for farmers’ incomes even in tough times.

In practice, this means Fairtrade buyers pay cocoa cooperatives not only the government prices, but also an additional payment to reach the Fairtrade Minimum price, referred to as a differential.

The differential goes directly to farmers, to support their financial stability.

Prices per metric tonne:

🪙 Government export price: €2,850.61

🪙 Farmer members receive an additional €349.39 to reach the Fairtrade Minimum Price of €3,200.

Fairtrade International expresses its deep concern for the people of Colombia following the devastating 7.4-magnitude ea...
11/08/2026

Fairtrade International expresses its deep concern for the people of Colombia following the devastating 7.4-magnitude earthquake that struck the country.

We stand in solidarity with the victims, their families, and everyone affected.

Fairtrade’s producer network in the region, the Latin American and Caribbean Network of Fair Trade Small Producers and Workers CLAC Comercio Justo, is reaching out and coordinating support where possible to the impacted producers, particularly as the earthquake’s epicentre was in the southwestern part of the country where we have certified coffee and cocoa producer organisations.

There are 139 Fairtrade certified producer organisations in Colombia who work in coffee, cocoa, bananas, other fruits, and the sugar sectors.

We will continue to monitor the situation closely and keep you updated as we learn more about the impact on Fairtrade producer organisations and their communities.

Ever wondered how Fairtrade actually drives change for farmers, workers, and their communities?Our recently updated Theo...
04/08/2026

Ever wondered how Fairtrade actually drives change for farmers, workers, and their communities?

Our recently updated Theory of Change maps it out, where you can click through each element to see the outcomes we expect.

It's not a fixed blueprint; it's a living framework we use to test assumptions and keep improving.

This update is grounded in evidence: a review of 120+ studies and direct input from the producer networks working with farmers on the ground.

Here's what's new:

👉 Five pathways of change: from economic resilience to social inclusion & agency, showing how our work connects to real, lasting impact.

👉 A clearer picture of how the pieces fit together: because better livelihoods take more than price or one intervention alone.

👉 Real projects to test our theory, such as working with 1,200 cocoa farmers in Ghana to implement dynamic agroforestry.

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