26/08/2026
✨ Marketing plan basics
Do you have a concrete business idea but need the right marketing strategy to turn it into a successful business? Learn how to understand your market, define your target group, position your brand, and create cost-effective marketing activities that work.
📚 What you will learn:
✔️ Analyse your market and competitors
✔️ Define your target group and consumer benefits
✔️ Develop your marketing strategy, positioning, and USP
✔️ Create an effective marketing mix and communication plan
✔️ Build a realistic time and cost plan for your marketing activities
🗓 Course dates: 07.09.–11.09.2026 (4-day course)
👉 Ideal for women entrepreneurs with a concrete business idea who want to develop a clear, agile, and effective marketing plan to launch and grow their business.