Was ist die Webseite?

This Way Up

THIS WAY UP is a podcast featuring interviews with leading women in the creative industry. Podcast here: https://linktr.ee/thiswayuppodcast

14/10/2025

What. A. Week.
Berlin → 3 talks, 1 wild festival, endless conversations (and parties… sorry no pics of that — what happens at stays at Ciclope).

Talk 1: Barcelona FC’s “Volem La Pilota” — how craft and storytelling turned a club motto into a cultural statement. With legends & Zico Judge from .

Talk 2: Get Sh*t Done workshop- where the magic happens when people drop their guard, share their challenges, and rally around each other!

Talk 3: Who Killed the Music Video? And What Comes Next… — a packed room, brave opinions, and a few truth bombs about how the format’s evolving. With , & .

Huge love to the team — abby macfarlane, francisco condorelli, gustavo gripe — for running a festival that’s as inspiring as it is fun.

📸 by lovisostenrik

Until next year, Berlin.
Now… back to getting sh*t done 💪

08/10/2025

Day 2 at CICLOPE Festival.

Still buzzing from the Get Sh*t Done workshop session today.

I love seeing people’s faces when they experience the format for the first time, that moment when it clicks that, yes, we really can help each other.

No problem is too small or too complicated; there’s always a way forward and wow, did we uncover some fascinating challenges (and even better solutions!!).

So, let’s keep in touch, keep collaborating, and, of course… keep getting sh*t done. 💪

02/10/2025

I’ll be in Berlin in just a few days. Time has flown!

Excited to be part of . I’ll be on stage not once, but three times!

Here’s the plan:

🤘 Tuesday — 12:00, Festival Stage
Case study: FC Barcelona’s ‘Volem La Pilota’.
I’m moderating a deep dive into the six-month journey behind the eight-minute film for Barça’s 125th, speaking to ProdCo ’s Leigh Powis and Zico Judge. You know me — I’m the most curious person on earth, so I’ll try to find as much as humanly possible in 40 minutes.

🤘 Wednesday — 16:30, In-Focus Stage
Get Sh*t Done x CICLOPE
Bringing the Get Sh*t Done session to Berlin, where I’ll be flipping passive listening into real problem-solving. Bring a problem, leave with a plan — and a smart bunch who have your back.

🤘Thursday — 14:35, Festival Stage
‘Who Killed the Music Video? And What Comes Next…’
I’m moderating a no-BS conversation with Martin Piroyansky (Rebolucion), Theresa Adebiyi, and Keith Schofield (Caviar) on standing out when algorithms rule, budgets shrink, and AI is everywhere.

If you’re going to be there, please DM me! I’d love to connect with new and old faces.

Let’s Get Sh*t Done. 🙌

10/07/2025

UK Creative Festival you did NOT disappoint.

Today was magic because it wasn’t your traditional panel. It was a conversation between three mates deep in the AI trenches — in our work, our weird ideas, and day-to-day.

We talked about what’s working, what’s not, and why we’re still stupidly optimistic about what AI can do for creativity.

Big thank you to Omar Karim and Isabel Sierra y Gómez de León for being brilliant co-hosts.

And massive thanks to Dina Green, Jeremy Green, Sara Maddocks, and Miriam Feintuck for letting us run wild with it.

Finally, to everyone in the room: you were magic. Let’s keep the conversation going. Drop a comment, connect with someone new, and let us know what landed.

More AI magic coming your way soon (including AI dad!)

Until next time… let’s Get Sh*t Done. 💪

02/07/2025

We did it. - DONE.

30 minutes.
One room.
Dozens of real challenges.
Even more powerful answers.

From a renowned creative studio wanting to connect with challenger brands…
To a marketeer on the hunt for groundbreaking ideas for their new product…
To an anti-bullying charity looking for the right celeb ambassador to spark a movement…

The energy was ELECTRIC.
The generosity? Off the charts.

That’s the magic of Get Sh*t Done
A room full of brilliant humans helping each other move forward.

Mad love to everyone who showed up and
now let’s continue the conversation, comment below, connect with each other, and keep helping one another Get Sh*t Done. 💪

25/06/2025

MAD//FEST Let’s Get Sh*t Done!

On Wednesday 2nd July, I’m bringing the Get Sh*t Done brainstorm to MadFest.

No panel. Just a 30-minute, high-energy session designed to flip passive listening into real-time creative problem-solving.

After a full day of insights and inspiration, we’ll take the ideas you actually want to implement - for your team, your brand, your business - and help make them happen by connecting you with the people who can.

If you’ve been to a Get Sh*t Done session, you know how fun it gets and how powerful those connections can be.

Details:
🗓 Wednesday 2nd July
🕙 10:00 – 10:30
📍 Truman Brewery
🎤 Female Leaders’ Club Stage

//FEST

19/06/2025

We fu***ng did it!

30 minutes. One brief. Co-created with the whole audience.

Which made us into the biggest creative team in Cannes Lions International Festival of Creativity history!

One beautiful, messy, AI-fuelled campaign

🔥 Powered by Springboards.ai

As promised, we want to credit everyone in the audience—we couldn’t have done it without you. Drop a comment below so we know you were part of it!

Huge thanks to my co-pilots Omar Karim ( ), Faris Yakob (), Rosie Yakob ( ) and of course the wonderful Springboards.ai tool.

If there’s one thing that’s become clear in this session, it’s this: the best creative work keeps humans in the equation. AI just gives us more to play with!

18/06/2025

Ready for the creative chaos?

We are (clearly from these confident poses 🤣)

Tomorrow. 10:45AM. Terrace Stage. Cannes Lions International Festival of Creativity

We’re attempting the near-impossible: taking a live brief and building something good in 30 minutes, on stage, in front of everyone.

It’s called Get Sh*t Done LIVE.
It’s fast. It’s messy. It’s the opposite of a panel.

Four humans: me (), Omar Karim (), Faris Yakob (), Rosie Yakob
One brilliant AI tool: Springboards.ai (Meet one half of it’s maker Pip Bingemann)
And zero chill.
Come see it happen.
📍 Terrace Stage, Cannes Lions
📅 Thursday 19 June
🕥 10:45–11:15
🔥 Powered by Springboards

12/06/2025

Last night was 🔥🔥🔥

Get Sh*t Done x Social wasn’t just a panel.

It was a sell-out event (yep, gone in a day) packed with over 150 of you.
socialclimber broke down how she helped build the podcast empire that is The Diary Of A CEO.

dropped a Ryanair bombshell and gave us the blueprint for viral gold.

took us into the future of Snapchat and showed how turning inward can be a creative superpower.

Then you lot brought the fire.
Real problems. Real ideas. Real generosity.

Massive thanks to everyone at FLIGHTSTORY—especially 🔥 Pollyanna Ward, Rochelle Keys, and Georgie Holt - for making this happen.

Let’s not stop here.
Comment below. Keep helping each other out.

Let’s Get Sh*t Done. 💪

Adresse

Berlin

Webseite

http://www.thiswayup.io/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von This Way Up erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.