We focus on education and cultivation of cultural and artistic scene's actors and the general public through cooperation with established professionals on an international level and the presentation of Czech art abroad. We believe that sharing experience does not automatically mean a loss of competitiveness of local actors of the art scene. On the contrary, in our opinion the cultural environment as a whole may be strengthened by sharing the experience up to the point, when the synergistic effect causing the growth of international competitiveness appears. Art in his different forms may be elusive for many people at the first sight and this seemingly incomprehensible nature of art is even more associated with exhibition activities and the art market. If we manage to attract attention of the general public to this issue and remove certain taboo surrounding it, the general cultural awareness will be substantially improved. It will not only help the gallery visitors to easier understand the work of the artist, but also the functioning of various components within the whole art system.
