10/06/2026
Who understands fan culture better than the people living it?
This month we're running focus groups across our four partner countries — real conversations with the people who live and breathe sport every week: fans, athletes, coaches, referees, clubs and key stakeholders.. Their experiences, frustrations and ideas are the foundation everything else is built on.
Their answers won't sit in a drawer — they're shaping the Fan Culture Transformation Toolkit from the ground up.
Who understands fan culture better than the people living it?
This month we're running focus groups across our four partner countries — real conversations with the people who live and breathe sport every week: fans, athletes, coaches, referees, clubs and key stakeholders.. Their experiences, frustrations and ideas are the foundation everything else is built on.
Their answers won't sit in a drawer — they're shaping the Fan Culture Transformation Toolkit from the ground up.
Project partners:
AEK Athletic Club (Greece), Professional Development Institute-PDI (Kosovo) Triple A (Albania) Metaction.cy (Cyprus) | Funded by the Erasmus+ Sport Programme🌍