15/04/2026
🚀 From Startup Innovation to Large Clients – B2B Digital Marketing Models
How do startups actually win large B2B clients?
Join us for an interactive, hands-on workshop where theory meets real business practice 👇
📍 Organized by CPME – Center for Project Management and Entrepreneurship, Faculty of Economics, University of Banja Luka (UNIBL), within the USE IPM project
💡 Using a real case study of DevStudio Ltd. Banja Luka, participants will learn how to:
✔️ Define the Ideal Customer Profile (ICP)
✔️ Build a compelling value proposition (problem → solution → impact)
✔️ Map decision-makers (DMU) in target companies
✔️ Create focused target lists (10–15 companies)
✔️ Craft effective outreach (LinkedIn + email + follow-ups)
✔️ Track KPIs and improve results iteratively
👩💻 Workshop leaders:
Željka & Nemanja Vujanić – founders of DevStudio
🎤 Intro session: Prof. Dr. Saša Petković (Head of CPME) – presenting CPME & USE IPM
📅 Date: April 20, 2026
🕚 Time: 11:00 AM
📍 Location: Faculty of Economics, Room 6 (2nd floor)
⚠️ Limited number of participants
📝 Apply here: https://forms.gle/jkJoJtmPDQ7id24r7
⏳ Deadline: April 18, 2026 (1:00 PM)
This workshop is part of the EU-funded project:
“Up-skilling Researchers for Sustainable Entrepreneurship Based on Innovation Process Management (USE IPM)”
🚀 Od inovacija u startapu do velikih klijenata – B2B digitalni marketing modeli
Kako startapi zaista osvajaju velike B2B klijente?
Pridružite nam se na interaktivnoj, praktično orijentisanoj radionici gdje se teorija spaja sa stvarnom poslovnom praksom 👇
📍 U organizaciji CPME – Centra za projektni menadžment i preduzetništvo, Ekonomskog fakulteta Univerziteta u Banjoj Luci (UNIBL), u okviru USE IPM projekta
💡 Kroz stvarni studij slučaja kompanije DevStudio d.o.o. Banja Luka, učesnici će naučiti kako da:
✔️ Definišu idealni profil kupca (ICP)
✔️ Kreiraju jasnu vrijednosnu ponudu (problem → rješenje → efekat)
✔️ Mapiraju donosioce odluka (DMU) u cilјnim kompanijama
✔️ Kreiraju fokusirane target liste (10–15 kompanija)
✔️ Osmisle efektivnu komunikaciju (LinkedIn + email + follow-up)
✔️ Prate KPI-je i unapređuju rezultate iterativno
👩💻 Predavači radionice:
Želјka i Nemanja Vujanić – osnivači DevStudio
🎤 Uvodno izlaganje: prof. dr Saša Petković (rukovodilac CPME) – prezentacija CPME i USE IPM projekta
📅 Datum: 20. april 2026.
🕚 Vrijeme: 11:00 časova
📍 Lokacija: Ekonomski fakultet, Sala 6 (II sprat)
⚠️ Broj mjesta je ograničen
📝 Prijava: https://forms.gle/efbEqCRtpWtwMaAa7
⏳ Rok za prijavu: 18. april 2026. (do 13:00 časova)
Radionica je dio projekta finansiranog od strane EU:
„Unapređenje vještina istraživača za održivo preduzetništvo zasnovano na upravlјanju inovacijskim procesima (USE IPM)”
