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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

CHINA SPORT SHOW, Tower A, Building No. 17, Fahuananli, Tiyuguan Road, Dongcheng District, Beijing (2026)

04/09/2026

Experience · Launch · Matchmaking · Standards – CHINA SPORT SHOW 2027 Concurrent Events Highlights
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. CHINA SPORT SHOW 2027 features systematically upgraded concurrent events, organized around four core pillars – Experience, Launch, Matchmaking and Standards – creating a comprehensive platform that integrates industry exchange and trade cooperation.
📌 Emerging Sports Showcase
Experience a wide range of sports all in one place. Pickleball, roller skating and skateboarding, virtual cycling, interactive basketball shooting, frisbee activities, paddleboarding and kayaking and other emerging sports will be presented live. The show also integrates "Sports + Trendy Lifestyle," "Sports + Camping," "Sports + Cultural Products" and other cross-sector concepts, featuring dedicated experience zones for urban light camping gear, trendy sports merchandise, and outdoor leisure equipment – unlocking new and exciting sports lifestyles.
📌 Innovation Product Launch Stage
A dedicated launch stage for annual innovative products will spotlight frontier industry trends and disruptive technologies. Through product unveilings, scenario-based demonstrations and interactive experiences, the show drives innovation from "lab to market," accelerating the commercialization of technological achievements, cultivating new momentum for the "first-launch economy" and setting new trends in sporting goods consumption.
📌 Sector-Specific Trade Matchmaking
CHINA SPORT SHOW 2027 will continue to build a comprehensive trade matchmaking platform for sporting goods, with more than ten sector-specific matchmaking events planned across areas including sports spaces, digital sports, sports venue facilities, sports nutrition, campus sports, public fitness infrastructure and youth sports equipment. Through brand roadshows, project presentations and product displays, the show facilitates partnerships between buyers and suppliers.
📌 Sports Industry Standards Forum
Professional conferences on sporting goods standards will be held concurrently, focusing on in-depth discussions around technological innovation, product quality and industry standards and practices.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. More than just an exhibition, it is an industry gathering that brings together experience, launch, matchmaking and standards.

03/09/2026

CHINA SPORT SHOW 2027: Two Exhibition Sections Connected for Integrated Sports Scenarios – Showcasing the Complete Industry Chain from Venue Facilities to Consumer Equipment
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. The Sports Consumption and Services Section and Asia Pacific Sports Infrastructure & Facilities Section (APSIF) have achieved scene integration.
🏆 Taking sports categories that share venues or equipment – such as tennis, pickleball, badminton and table tennis – as examples, the two sections work together to present a complete industry chain in one stop: from upstream venue facilities and professional equipment, to downstream consumer-grade gear, training services and even derivative cultural products.
📌 APSIF Section focuses on sports venue construction, supporting facilities and professional equipment, creating an international trade and technology exchange platform covering venue development, supporting systems and full-category sports facilities and equipment. The Sports Consumption & Services Section brings together mass-market sports equipment, sports training, event operations, sports tourism and cultural resources, integrating product displays, on-site experiences, service consultations and industry matchmaking. The two sections complement each other in scenario creation and category presentation – venue facilities and consumer equipment are showcased side by side, while professional equipment and mass-market products mutually reinforce each other.
➤ Dual Value for Exhibitors and Visitors
This cross-section integration model enhances the visitor experience by providing a more complete and immersive view of the sports industry ecosystem. At the same time, it creates greater opportunities for cross-sector collaboration among exhibitors, facilitating exchanges and business connections across the upstream and downstream of the industry chain.
Two sections, one integrated experience – the complete industry chain presented in one stop. CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. From products and technologies to solutions and trends, CHINA SPORT SHOW 2027 brings the entire sports industry ecosystem together, creating new opportunities for global connection and cooperation.

02/09/2026

CHINA SPORT SHOW 2027 Sports Consumption & Services Section – Five High-Potential Growth Categories
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Based on exhibition data and registration trends, the Sports Consumption & Services Section has identified five high-potential growth categories: badminton, pickleball, padel tennis, combat sports, and water sports.
➤ Badminton: With its mature industrial chain and sustained consumer base, badminton continues to maintain market momentum. Innovative applications such as eco-friendly materials are also driving upgrades in this traditional category.
➤ Pickleball: With low entry barriers, strong social appeal, and a rapidly expanding player base, pickleball is emerging as a new growth area in the global sports consumption market.
➤ Padel Tennis: As a fast-growing sport worldwide, padel tennis combines social interaction, entertainment and competitiveness, driving demand for equipment, court construction and operational services.
➤ Combat Sports: The global combat sports equipment market reached US$11.32 billion in 2025 and is projected to grow to US$18.32 billion by 2034, with significant growth potential in the Asia-Pacific region. As combat fitness and hybrid training scenarios become more popular, the market for boxing, martial arts, protective gear and training products continues to expand.
➤ Water Sports: The global water sports equipment market was valued at US$9.49 billion in 2025 and is expected to reach US$15.97 billion by 2034. With the rise of outdoor sports lifestyles, demand for boats, sailing equipment, kayaks, paddleboards and related equipment continues to grow, making it a key direction for the sports consumption market.
The Sports Consumption & Services Section of CHINA SPORT SHOW 2027 will focus on product display, sports experiences and scenario-based applications, building a professional platform connecting brands, distributors and global buyers. With signature events as a key driver, the section will create a complete "product – scenario – event" service loop.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. The Sports Consumption & Services Section looks forward to welcoming you.

01/09/2026

CHINA SPORT SHOW 2027 APFIT Commercial Fitness – Three Core Highlights Unveiled
In response to the global trends of digitalization, intelligence and professionalization in the fitness industry, the Commercial Fitness of CHINA SPORT SHOW 2027 not only continues to showcase traditional core categories such as commercial fitness equipment and integrated strength training equipment, but also achieves a significant leap in both the depth and breadth of content compared to previous editions. Emerging subsections including smart fitness, sports rehabilitation and nutritional supplements, and fitness accessories are seeing a more pronounced digital trend, with deeper integration of technology applications and scenarios. Supporting activities are closely aligned with the section's theme, creating greater value connections for both exhibitors and visitors.
📌 Three Core Highlight Zones:
➤ Strength Training Zone. Located adjacent to the Home & Lightweight Fitness, this zone focuses on comprehensive strength training equipment and emerging HIIT (highintensity interval training) equipment, responding to the industry shift from traditional cardiobased training toward strength training.
➤ Digital Fitness Zone. Moving beyond singlepoint AI feature demonstrations, this zone emphasizes systematic digital management capabilities – integrating equipment IoT, physical fitness monitoring, and unattended rehabilitation therapy – to drive gyms from "equipmentheavy, managementlight" toward "operationsdriven smart fitness."
➤ International Brand Zone. This dedicated area will further elevate the section's international presence by attracting more overseas brands to participate in exhibitions and exchanges. The presence of international brands enhances the section's professional profile and provides a sense of community for likeminded enterprises.
📌 Participation Trends & Analysis
The Commercial Fitness Section of CHINA SPORT SHOW 2027 continues to attract strong interest from industry players, reflecting an accelerating trend of integrated development in the fitness sector.
On one hand, a growing number of companies from smart manufacturing, technology innovation and other related industries are entering the fitness market, bringing new technology applications and product innovations. On the other hand, some home fitness brands are actively expanding into the commercial segment, exploring new growth opportunities through product upgrades and extended application scenarios.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. The APFIT Section looks forward to welcoming you.

31/08/2026

CHINA SPORT SHOW 2027 APFIT Home & Lightweight Fitness– Three Major Highlights
As global fitness consumption scenarios continue to diversify, segments such as home fitness, lightweight training, women's fitness and health & wellness are experiencing sustained growth. The Home & Lightweight Fitness of the APFIT at CHINA SPORT SHOW 2027 will further sharpen its focus on lightweight fitness development, with greater emphasis on personalization, customization and professionalism in product selection – prioritizing exhibits that best meet real consumer fitness needs. Three major highlights will be presented:
1. Dedicated Strength Training Zone
For the first time, this zone will systematically integrate strength training equipment across three mainstream application scenarios: home, commercial and smart fitness. Located at the connection area between Halls 3 and 4 of Western China International Expo City – bridging and serving two core exhibition zones – the zone leverages optimized space and resource allocation to create a professional, trendsetting new highlight, enhancing matchmaking efficiency for both exhibitors and professional buyers.
2. Dedicated Pilates Zone & Women's Fitness Zone
Pilates will have its own dedicated exhibition zone at CHINA SPORT SHOW 2027, complementing and coordinating with the highly anticipated Women's Fitness Zone. The total exhibition area is expected to increase by 1,000 square meters compared to the previous edition. Through distinctive visual design, curated product displays and scenariobased presentations, the zone will showcase new trends and innovative products in the women's fitness market. This planning has already attracted strong interest from leading Pilates companies, many of which have expanded their exhibition space.
3. Health & Wellness Zone
In the new cycle, the organizing committee will deepen the display of massage and rehabilitation equipment, with visitor invitations extended to professional institutions such as wellness and rehabilitation centers. The exhibition content will be precisely tailored to the specific needs of niche demographics.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. We look forward to welcoming you.

25/08/2026

Sports Consumption & Services Section – The New "Light + Immersive" Concept
The Sports Consumption & Services Section of CHINA SPORT SHOW 2027 is designed to be closer to the mass consumer market, bringing to life a genuine, vibrant sports consumption experience.
📌 The Biggest Highlight of the 2027 Edition: "Light + Immersive"
This year's Sports Consumption & Services Section debuts the "Light + Immersive" concept.
Light : refers not only to lightweight and portable sports gear, but also to the "urban light sports" lifestyle trend -- offering accessible, fun, and easy-to-adopt daily fitness solutions for people with busy schedules.
Immersive : leverages cutting-edge technology and creative design to build an interactive engagement system that encourages visitors to participate deeply and experience the products first-hand, transforming their experience into purchasing decisions – significantly boosting the section's appeal and business value.
The three major sections of CHINA SPORT SHOW 2027—APFIT 2027, APSIF 2027, and the Sports Consumption & Services Section – together form a closely interconnected, functionally complementary, and value-driven ecosystem that completes the full industry service loop.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Registration is now open – sports industry professionals from around the world are welcome to participate!

24/08/2026

APSIF 2027 Asia-Pacific Sports Infrastructure & Facilities Section – An Industry Service Platform Rooted in Asia-Pacific, Open to the World
APSIF 2027 is a key section at CHINA SPORT SHOW 2027, designed to drive innovation and breakthroughs. Built on the momentum of China's national fitness campaign and sports infrastructure development, the section expands its industry service boundaries to the Asia-Pacific and global markets, creating an international trade and technology exchange platform covering venue construction, supporting technologies and solutions, and full-category sports facilities and equipment.
📌 Core Mission of APSIF 2027:
1.Positioning Leap – Moving from a domestic-focused market to an Asia-Pacific and global perspective, building an international stage that integrates cutting-edge technology display, high-end trade matching, and in-depth industry exchange.
2.Market Access – Deeply aligning with China's vast market demand for national fitness and sports infrastructure, providing global companies with an efficient gateway to enter the Chinese market.
3.Resource Integration & Export – Consolidating and exporting the advantageous resources of the Asia-Pacific region to drive collaborative innovation and value enhancement across the global sports industry chain.
4.Industry Convergence – Promoting integrated development and technological progress across the sports industry on a broader scale.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Registration opened on August 10, 2026. Global partners are welcome to exhibit and visit!

23/08/2026

Home · Commercial · Wellness · Global Reach – APFIT 2027 Unveils Four Major Upgrades, Connecting New Growth Opportunities in Asia-Pacific Fitness
The 2027 Asia Pacific Fitness & Wellness Section of CHINA SPORT SHOW 2027 extends from "scientific fitness" to "new ways to enhance the workout experience," forming a complete service ecosystem through supporting services.The section integrates equipment functionality, usage scenarios, target user groups, and industry trends to provide precise connections for both exhibitors and visitors, creating the largest and most professional fitness and wellness industry event in the Asia-Pacific region.
📌 New Highlights Compared to the Previous Edition:
1. Home Fitness Section Upgraded – A complete home fitness scenario ecosystem has been built, covering lightweight equipment, a strength zone, a Pilates zone, and a massage, wellness and rehabilitation zone. This meets diverse consumer needs ranging from fragmented home workouts to professional systematic training, while opening up all channels for brands and helping them tap into new growth in the home fitness market.
2. Commercial Fitness Section Expanded – Exhibits cover all categories of commercial equipment, venue supporting facilities and operational services, including digital fitness, sports rehabilitation, nutritional supplements, accessories and aftermarket maintenance. The section is fully adaptable to various commercial scenarios and features smart management systems and data-driven monitoring solutions to help operators reduce costs and improve efficiency.
3. Section Upgraded and Expanded – Centered on the "fitness + wellness" theme, the section has expanded its sub-categories based on previous editions, adapting to the trend of upgraded consumer wellness spending. Both exhibitors and professional visitors can find the resources that best match their needs.
4. Asia-Pacific Reach Deepened – The section has expanded its regional coverage, focusing on resource integration and collaboration within the region, building an efficient platform for domestic exhibitors to go global and for international brands to enter China.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Registration opened on August 10, 2026. Global partners are welcome to exhibit and visit!

22/08/2026

CHINA SPORT SHOW 2027 Venue Unveiled – Western China International Expo City, Chengdu Welcomes Global Visitors
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China.
🎯World-Class Venue
Western China International Expo City has a total gross floor area of 570,000 square meters. It is equipped with comprehensive supporting facilities including offices, dining, parking, and a freight staging area.
📍 Global Transportation Network
Western China International Expo City enjoys convenient access for international exhibition visitors and logistics –
🏭 By Air: Located midway between Chengdu Shuangliu International Airport (21 km away) and Chengdu Tianfu International Airport (35 km away).
🏭 By Rail: Forty railway lines connect the venue to key cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong within eight hours. Chengdu North Railway Station is 33 km from the venue, and Chengdu East Railway Station is 25 km away.
🏭 By Metro: Metro Lines 1, 6, 18, and 19 converge at the expo city, with over 10 metro entrances and exits within 200 meters, seamlessly connecting to the two international airports and four main railway stations – making it a true "step off the metro, step into the expo" experience.
In addition, the venue is served by a well-developed network of major urban roads. A 1-3-hour drive also offers access to renowned scenic spots such as Jiuzhaigou, Huanglong, Mount Emei, and Mount Qingcheng.
From May 13 to 16, 2027, come to Western China International Expo City, Chengdu, China – a top-tier venue awaits, with seamless transportation ready. See you in Chengdu.

CHINA SPORT SHOW

04/09/2026

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02/09/2026

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31/08/2026

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22/08/2026

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00