CHINA SPORT SHOW

CHINA SPORT SHOW 🎉China Sport Show 2027
📅DATE: May 13-16
📌VENUE: Exhibition Center of Western China International Expo City Chengdu City,Sichuan Province, China
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CHINA SPORT SHOW 2027 Venue Unveiled – Western China International Expo City, Chengdu Welcomes Global VisitorsCHINA SPOR...
22/08/2026

CHINA SPORT SHOW 2027 Venue Unveiled – Western China International Expo City, Chengdu Welcomes Global Visitors
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China.
🎯World-Class Venue
Western China International Expo City has a total gross floor area of 570,000 square meters. It is equipped with comprehensive supporting facilities including offices, dining, parking, and a freight staging area.
📍 Global Transportation Network
Western China International Expo City enjoys convenient access for international exhibition visitors and logistics –
🏭 By Air: Located midway between Chengdu Shuangliu International Airport (21 km away) and Chengdu Tianfu International Airport (35 km away).
🏭 By Rail: Forty railway lines connect the venue to key cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong within eight hours. Chengdu North Railway Station is 33 km from the venue, and Chengdu East Railway Station is 25 km away.
🏭 By Metro: Metro Lines 1, 6, 18, and 19 converge at the expo city, with over 10 metro entrances and exits within 200 meters, seamlessly connecting to the two international airports and four main railway stations – making it a true "step off the metro, step into the expo" experience.
In addition, the venue is served by a well-developed network of major urban roads. A 1-3-hour drive also offers access to renowned scenic spots such as Jiuzhaigou, Huanglong, Mount Emei, and Mount Qingcheng.
From May 13 to 16, 2027, come to Western China International Expo City, Chengdu, China – a top-tier venue awaits, with seamless transportation ready. See you in Chengdu.

Asia-Pacific Sports Industry Event Returns – CHINA SPORT SHOW 2027: The Premier Global Trade PlatformCHINA SPORT SHOW 20...
21/08/2026

Asia-Pacific Sports Industry Event Returns – CHINA SPORT SHOW 2027: The Premier Global Trade Platform
CHINA SPORT SHOW 2027 is the largest and most authoritative comprehensive sporting goods trade show in the Asia-Pacific region. It serves as a vital platform for Chinese sports brands to showcase their strengths to the world, and as a strategic gateway for global brands to access the Chinese market. CHINA SPORT SHOW 2027 will be held from May 13–16, 2027 at Western China International Expo City, Chengdu, China.
📌 Show Highlights
➤ Massive New Product Launches – The show features three major exhibition sections covering over 60 sub-categories across the entire sporting goods industry. A large number of "first-launch products" and "first-launch technologies" will make their debut, with live demonstrations and hands-on experiences that give you an inside look at industry trends.
➤ Precision Matchmaking service – Through in-depth analysis of both domestic and international trade needs, we extend targeted invitations to buyers in specific market segments, ensuring the attendance of high-quality buyers with genuine purchasing intent. This helps exhibitors explore new markets and seize fresh opportunities.
➤ Diverse Industry Exchange – As a hub for global sports industry professionals, CHINA SPORT SHOW 2027 facilitates the sharing of the latest intelligence and joint exploration of the industry's future direction.
📌 Four Service Systems
➤ Building a Hub for Industry Dialogue – Focus on hot-topic issues and analyze market dynamics.
➤ Integrating Key Industry Resources – Connect government, associations, and cross-sector partners.
➤ Refining Matchmaking service – Expand channels and deliver precise, high-quality buyer-exhibitor connections.
➤ Full-Cycle Promotion – Provide sustained visibility and communication support before, during, and after the show.
From May 13–16, 2027, come to Western China International Expo City, Chengdu, China, whether you are sourcing new products, looking for reliable suppliers, or staying ahead of industry trends, CHINA SPORT SHOW 2027 is an opportunity you won't want to miss.

A New Look, A New Experience — CHINA SPORT SHOW 2027 Brings New UpgradesCHINA SPORT SHOW 2027 will be held from May 13–1...
17/08/2026

A New Look, A New Experience — CHINA SPORT SHOW 2027 Brings New Upgrades
CHINA SPORT SHOW 2027 will be held from May 13–16, 2027 in Chengdu, China. As one of Asia-Pacific’s most influential sporting goods events, the show will introduce major upgrades in exhibition layout, positioning, and exhibitor services.
1. New Exhibition Layout: Covering the Full Sports Industry Chain
CHINA SPORT SHOW 2027 will feature three major exhibition sections:
APFIT Asia-Pacific Fitness & Wellness Section
APSIF Asia-Pacific Sports Infrastructure & Equipment Section
Sports Consumption & Services Section
Covering more than 60 product and service categories, the show will bring together innovative products, new technologies, and industry trends across the sports sector.
2. New Positioning: Connecting the Global Sports Industry
Building on over 30 years of industry experience, CHINA SPORT SHOW continues to enhance its role as a platform for trade, networking, and cooperation across the Asia-Pacific sports industry.
With upgraded exhibition sections and stronger global connections, the show aims to link sports manufacturing, business channels, and consumer markets.
3. New Exhibitor Experience: Smarter and More Efficient Services
The newly upgraded digital exhibitor service system provides a smoother online process, from registration to electronic contract signing.
With more efficient services and improved digital support, exhibitors can focus more on brand promotion, product showcases, and business opportunities.
May 13–16, 2027 | Chengdu, China
A New Gathering. A New Experience. See you at CHINA SPORT SHOW 2027!
For more details, click here.https://en.sportshow.com.cn/News/SHOWNews/120247.html

APSIF 2027 – Asia- Pacific Sports Infrastructure & Facilities Section: A New Chapter for Sports Infrastructure & Facilit...
16/08/2026

APSIF 2027 – Asia- Pacific Sports Infrastructure & Facilities Section: A New Chapter for Sports Infrastructure & Facilities
The former Sports Venue Craftsmanship & Equipment Section has been officially upgraded to “APSIF 2027 – Asia- Pacific Sports Infrastructure & Facilities Section”. Driven by the growth of China’s sports infrastructure and fitness market, and the Asia-Pacific region and global markets, it creates an international trade and technology platform covering venue construction, supporting technologies, and full‑category sports equipment.
Four Core Highlights:
1. Positioning Upgrade: Building a Sports Industry Platform in Asia-Pacific
Expanding global reach, connecting international brands, professional buyers, and industry resources to promote cooperation in sports infrastructure and equipment.
2. Scenario-Based Showcase: Connecting Professional Sports and Fitness
Presenting innovative applications of sports equipment and facilities through immersive scenarios for events, training, and everyday fitness.
3. Smart Innovation: Exploring the Future of Sports Facilities
Showcasing AI, IoT, and digital technologies in smart sports facility development, operation, and services.
4. Professional Events & Business Activities: Connecting Business Opportunities and Sports Experiences
Creating an integrated platform for exhibitions, networking, sourcing, and cooperation through business matching, interactive experiences, and special events.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Booth reservations are now fully open. Welcome global partners to exhibit and participate!
For more details, click here.https://en.sportshow.com.cn/News/SHOWNews/120247.html

Multiple Highlights, One-Stop Matchmaking — Sports Consumption & Services Section Now Fully OpenAs the mass sports consu...
15/08/2026

Multiple Highlights, One-Stop Matchmaking — Sports Consumption & Services Section Now Fully Open
As the mass sports consumption market continues to expand, sporting goods trade and distribution is embracing dual demands for channel upgrading and precision matchmaking. The Sports Consumption & Services Section of CHINA SPORT SHOW 2027 will further strengthen its business matchmaking function, bringing together the full spectrum of mass sports equipment, sports training, event operations, and sports cultural tourism resources — creating an all-in-one integrated platform that combines product exhibition, on-site experience, service consulting, and industry matchmaking.
This year's section will feature the following core highlights:
Comprehensive Product Showcase: Comprehensive coverage of mass sports products, adaptable to diverse market channels and meeting procurement needs at every level.
Direct Supply from Source Manufacturers: Offering buyers competitive sourcing solutions, offering buyers more competitive product selection options.
Precision Business Matchmaking: A professional team provides supply-demand matching services, efficiently connecting product selection with distribution channels.
Segmented Category Zones: Products displayed by category zoning for efficient and convenient sourcing, boosting on-site negotiation productivity.
Dual Market Access: Linking exhibitors to both global buyers and the Chinese market, helping products reach a broader international marketplace.
Sports Carnival Experience: Leveraging the CHINA SPORT SHOW Sports Carnival to create a full-category sports experience venue — try multiple sports in one dynamic setting.
Cross-Sector Integration: Engaging sports crossover experiences that unlock new sport-lifestyle trends and expand fresh consumption scenarios.
Synergistic Coordination Across Highlights: Covering the complete value chain — from product exhibition, sourcing, and business matchmaking to consumer experience and cross-sector integration — delivering one-stop sports consumption industry services for buyers and exhibiting enterprises alike.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Booth reservations are now fully open. We warmly invite global sporting goods enterprises to gather in Chengdu — secure your prime booth and connect with buyers worldwide.
For more details, click here.https://en.sportshow.com.cn/News/SHOWNews/120247.html

APFIT 2027 Asia-Pacific Fitness & Wellness Section Unveils Four Major Zones — Global Exhibitor Recruitment Now OpenAs Ch...
14/08/2026

APFIT 2027 Asia-Pacific Fitness & Wellness Section Unveils Four Major Zones — Global Exhibitor Recruitment Now Open
As China's fitness market continues to segment and consumer demand grows increasingly diverse, the fitness industry is shifting from "big and broad" to "precise and specialized." The 2027 Asia Pacific Fitness & Wellness Section of CHINA SPORT SHOW 2027 has been deeply optimized and upgraded from the previous edition. Taking the "end-user decision-making journey" as its foundational framework, the section is launching four major featured zones— precisely tailored to fitness sub-sectors.
Through innovative category segmentation and scenario design, the four zones provide a precision matchmaking platform for global exhibitors and professional buyers:
Strength Training Zone: Focused on high-quality strength training equipment, covering fixed strength machines, free weights, and multi-functional integrated training stations. Catering to both high-intensity training for professional athletes and everyday fitness and body shaping needs, this zone offers one-stop, systematic strength facility solutions.
Lightweight Fitness Zone: Centered on compact, easy-to-store multi-functional small fitness equipment, featuring foldable, lightweight portable training machines and accessories. Adaptable to home, office, and small studio settings, it enables anytime-anywhere fitness at low cost.
Women’s Fitness Zone: With body sculpting and posture management at its core, this zone curates professional fitness equipment tailored to female physiology — spanning yoga accessories to light strength machines. Balancing gentle training with efficient body conditioning, it empowers women to refine their physique and cultivate a healthy presence.
Massage, Rehabilitation & Wellness Zone: Covering the full spectrum of equipment for sports injury recovery, post-operative rehabilitation, and elderly-friendly wellness — bringing together smart massage chairs, a wide range of massage devices, and joint function training apparatus. Serving professional rehabilitation institutions, households, and age-friendly fitness venues, this zone delivers holistic health and care solutions for all demographics.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at Western China International Expo City, Chengdu, China. Booth reservations are now fully open. We warmly invite global fitness brands to gather in Chengdu — secure your prime booth and connect with buyers worldwide.
For more details, click here.https://en.sportshow.com.cn/News/SHOWNews/120247.html

Exhibitor Registration for CHINA SPORT SHOW 2027 Opens on August 10The Exhibitor Registration Portal for CHINA SPORT SHO...
07/08/2026

Exhibitor Registration for CHINA SPORT SHOW 2027 Opens on August 10
The Exhibitor Registration Portal for CHINA SPORT SHOW 2027 will officially open at 9:00 AM Beijing Time (GMT+8) on August 10, 2026. Global sporting goods companies, brands, and industry professionals are cordially invited to participate in CHINA SPORT SHOW 2027.
The upcoming edition will further strengthen its position as a premier platform for sporting goods business matchmaking and industry trend exchange in the Asia-Pacific region. While continuing to serve as a hub for product launches, business matchmaking, and industry networking, CHINA SPORT SHOW 2027 will introduce a comprehensive digital upgrade to its exhibitor registration system.
New Exhibitor Service System Launches, Enabling Fully Digitalized Exhibition Procedures
Powered by the newly revamped digital exhibition service platform, exhibitor registration for this edition will be fully online — covering the entire process from registration to review:
Permanent Account System: Exhibitors who complete their initial registration will establish a permanent account profile, eliminating the need to re-register and re-enter basic information for each edition. They can log in to the "Exhibitor Center" at any time for information submission, progress tracking, document downloads, and access previous records.
Digital Contract Signing: Exhibition participation agreements can be generated, reviewed, confirmed, and signed electronically through the platform, with corresponding invoices issued and delivered simultaneously — removing the need for physical document mailing, signing, and receipt.
Real-Time Notifications & Reminders: All notifications are centrally displayed in the Exhibitor Center and can be accessed at any time after login. The system also sends SMS and email reminders for key deadlines, helping exhibitors efficiently plan their exhibition arrangements.
The registration process for the newly launched CHINA SPORT SHOW Exhibitor Service System is illustrated below. Click the image to view detailed steps.
CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027 at the Western China International Expo City in Chengdu, China. Exhibitor registration is about to open. For more exhibition information, please stay tuned for official updates from CHINA SPORT SHOW.
Click the link to download the full image.https://shipin.sportshow.com.cn/file/img/2027ZSBMZN.jpg

CHINA SPORT SHOW Digital Exhibition Service Platform Upgrade Series②New Exhibitor Service System to Deliver a Smarter an...
02/08/2026

CHINA SPORT SHOW Digital Exhibition Service Platform Upgrade Series②New Exhibitor Service System to Deliver a Smarter and More Efficient Participation Experience
As CHINA SPORT SHOW 2027 enters its new exhibition cycle in August 2026, CHINA SPORT SHOW Digital Exhibition Service Platform is undergoing a comprehensive upgrade.
A Simpler and More Efficient Exhibition Journey
The upgraded Exhibitor Service System is designed around exhibitors’ actual needs, optimizing the entire participation process through enhanced digital services.
One-Stop Exhibitor Management
After registration, exhibitors will be able to create a dedicated account with their company information and participation records securely retained for future use. Through the unified Exhibitor Center, companies can manage information, submit applications, track progress, and download relevant documents online—significantly reducing repetitive work and improving management efficiency.
Digitalized Exhibition Process
Key procedures, including exhibitor agreement confirmation, electronic signatures, and document management, will be fully digitized. By reducing traditional paperwork, the system will help exhibitors complete participation preparations faster and more efficiently.
Real-Time Information Updates
The Exhibitor Center will integrate important announcements, operation guidelines, and key deadlines in one place. Timely reminders via email and SMS will help exhibitors better organize their preparation process and ensure that no important steps are missed.
Integrated One-Stop Exhibition Services
In the future, CHINA SPORT SHOW’s digital service platform will gradually integrate more functions, including: Visitor invitation services, Online exhibitor showcases, Event application and management, Conference registration, Badge registration services, Show catalogue registration, Booth construction services, and Logistics arrangements.
Through a unified digital platform, exhibitors will enjoy a complete service experience covering the entire exhibition journey — from pre-show preparation and onsite participation to post-show follow-up.
CHINA SPORT SHOW 2027 is about to begin its new exhibition cycle, with exhibitor registration expected to open in early August 2026.More updates regarding exhibitor registration, digital services, and global business opportunities will be announced soon. Stay tuned for the latest news from CHINA SPORT SHOW.

CHINA SPORT SHOW Digital Exhibition Service Platform Upgrade Series ① The upgrade of the Exhibitor Service System has of...
01/08/2026

CHINA SPORT SHOW Digital Exhibition Service Platform Upgrade Series ① The upgrade of the Exhibitor Service System has officially started.
As the global sports industry continues to accelerate its digital transformation, exhibition service models are also evolving to meet new industry demands. To further enhance the participation experience for exhibitors, CHINA SPORT SHOW 2027 will comprehensively upgrade its Digital Exhibition Service Platform, creating a smarter, more efficient, and more convenient one-stop exhibitor service system.
As the first key module of this upgrade, CHINA SPORT SHOW 2027 Exhibitor Service System has officially entered the optimization and enhancement phase. The upgraded system will focus on the full exhibitor journey and leverage digital solutions to improve service efficiency, enabling global sports companies to participate in CHINA SPORT SHOW with greater convenience and efficiently.
The upgrade will focus on the following key areas:
Optimizing exhibitor service processes to improve registration efficiency and exhibition preparation experience;
Enhancing digital information management to help exhibitors better showcase their companies and products;
Enhancing business matchmaking capabilities to facilitate more efficient communication between exhibitors and professional buyers;
Integrating pre-show, onsite, and post-show services to maximize the long-term value of exhibition participation.
In the future, CHINA SPORT SHOW Organizing Committee will continue to enhance its digital service ecosystem, with further upgrades planned for areas including overseas visitor registration, conference and event management, and business matchmaking services. These improvements will further drive exhibition services toward a more digitalized, intelligent, and international direction.
CHINA SPORT SHOW 2027 is about to enter a new exhibition cycle, with exhibitor registration expected to open in early August 2026. More updates regarding exhibitor registration, digital services, and global business opportunities will be announced soon.
Stay tuned for the latest updates from CHINA SPORT SHOW.

Why Global Buyers Choose CHINA SPORT SHOW? The Data Speaks for Itself170,000+ professional visits | 5,700 overseas visit...
23/07/2026

Why Global Buyers Choose CHINA SPORT SHOW? The Data Speaks for Itself
170,000+ professional visits | 5,700 overseas visitors | USD 60+ million in VIP buyer purchasing intentions | 200,000+ sqm exhibition area | 2,000+ exhibitors
These figures highlight the continued confidence of global buyers in China’s sporting goods industry and supply chain capabilities.
As a professional platform covering the entire sports industry value chain, CHINA SPORT SHOW brings together leading companies across fitness equipment, sports venue facilities, sporting goods, sports consumption, and services. Through various business matchmaking activities, the show helps global buyers connect with quality suppliers, explore cooperation opportunities, and build long-term partnerships.
The proportion of professional visitors with purchasing authority or direct involvement in procurement decisions continues to grow. From discovering market trends to building supply chain partnerships, more international buyers are finding new opportunities through CHINA SPORT SHOW and exploring the capabilities of China’s sports manufacturing industry.
At the same time, Chinese sports companies are accelerating their global expansion through overseas production, multilingual product adaptation, and localized services, moving from product exports toward deeper global cooperation.
CHINA SPORT SHOW 2027 will be held from May 13 to 16 at the Western China International Exposition City in Chengdu. Register now — and connect with professional buyers from over 100 countries and regions in 2027.

Address

Tower A, Building No. 17, Fahuananli, Tiyuguan Road, Dongcheng District
Beijing
100061

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+86-10-87182997

Website

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