29/09/2026
You have an idea. Have you actually asked it these three questions?
Question 1 โ who exactly has this problem? Not ""everyone."" Name the person.
Question 2 โ what do they do about it today? If they've found a workaround, you're competing with that.
Question 3 โ would they pay for your solution, specifically? Interest isn't the same as willingness to pay.
If you can't answer all three, that's not a failure โ it's a starting point
CIBER helps you work through these questions, not just write them down
Ready to pressure-test your idea properly? CIBER's Incubation Center helps you develop it into something real. Contact us to get started.