Global Alliance for PR and Communication Management

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Global Alliance for PR and Communication Management

Professionalism and Credibility
The Global Alliance seeks to increase the professionalism at several levels.

Global Alliance for Public Relations and Communication Management is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and academics around the world. Cooperation and Teamwork
Working mostly by projects, the Global Alliance has a cooperative nature and its deliverables are made by outstanding assoc

iation’s leaders and professionals who commit themselves to the profession engaging in teamwork. By supporting its member associations, the GA commits to a better professionalism in serving the professional’s interests and by promoting standards and guidelines, it also gives a positive contribute to overall professionalism in the practice of PR and to its credibility. Integrity
The Global Alliance is at the forefront of the representation of PR as a profession in which the importance of ethical behaviours is unquestionable. The development of a Global Protocol on Ethics for Public Relations and the requirement that all GA members ratify it demonstrates a powerful commitment with Integrity as a professional value and a offers a valuable resource to national associations. Innovation and Change
The Global Alliance is committed to produce changes through innovation. The new online infrastructure for developing projects and services and for making our knowledge available is contributing to the development of a worldwide community which is shaping the future of our profession. Openness and dialogue
Believing that a fundamental trait of the PR activity is to make organisations more able to dialogue and understand the environment in which they operate, the Global Alliance thrives to reach out to PR leaders as well as to leaders from other fields of professional practice to increase their awareness of PR and to engage in fruitful and positive relationships with them.

22/05/2026

AI adoption was only the start. Accountability is where the real work begins.

Launched in Prague at the Global Alliance European Summit, Reimagining Tomorrow 2026 explores how communication professionals are stepping up on responsible AI, and why governance, ethics, and leadership now matter more than ever.

Read more: https://globalalliancepr.org/reimagining-tomorrow-2026-launched-22nd-may-2026-prague-czech-republic/

08/05/2026

What does effective communication actually look like today?

And how do we make it work in practice?

Global Alliance Education, Training, and Development Month 2026 brought together communication professionals from around the world to explore the future of PR and communication in the age of AI.

Throughout the month, conversations centered on:

✔ Future-ready skills for communication professionals

✔ Responsible and practical AI use

✔ Building trust and delivering measurable impact

From the kick-off to the cap-off webinar, the focus remained clear—what we must teach, and what truly works in practice today.

Thank you to our speakers, board members, and participants who shared their expertise and made this global learning experience possible.

The conversation doesn’t end here—learn more about how Global Alliance continues to shape the future of communication:
globalalliancepr.org

Check webinar recordings for on-demand access and continued learning:
https://www.youtube.com/watch?v=C7T9bcY64_Q

08/05/2026

PR is evolving fast, and AI is now at its core.

But here’s the real story:
It’s not just about using AI. It’s about how well we think, decide, and lead with it.

From rebuilding workflows to strengthening trust and rethinking education, one message stands out:
AI can generate but responsibility, ethics, and judgment remain human.

This carousel shares key insights from the GAETDM 2026 Cap-off Webinar: “What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust.”
What stood out from the discussion:
🔧 Rebuilding workflows in an AI-driven environment
🔐 Strengthening trust in communication practice
🎓 Rethinking education around critical thinking and accountability
📌 Swipe through to explore what works now—and what matters next.

🌐 Learn more: www.globalalliancepr.org

04/05/2026

Public relations has come a long way.

In this GAETDM 2026 video spotlight, Wan Nurbani Wan Nurdin reflects on how PR has evolved from a profession once viewed negatively into one that is now highly valued across industries.

Drawing from over 20 years in academia and practice, she highlights the growing demand for PR graduates, the strategic role of communication in different sectors, and the contribution of professional bodies like IPRM in advancing the field.

A timely reminder that PR today is not just relevant—it is essential.

Join Global Alliance Education, Training & Development Month webinars and contribute to the Global Alliance Knowledge Portal.

📥 Contribute here: tinyurl.com/ShareWithGA
🌐 Visit: globalalliancepr.org

04/05/2026

Public relations education must go beyond the classroom.

From Malaysia, Najmi shares how public relations learning can be strengthened through real-world exposure, government practice, and regional understanding.

Drawing from his experience in academia, government, and IPRM Malaysia, he highlights the importance of helping students connect what they learn in university with actual practice—especially in international and ASEAN-related contexts.

A strong reminder that future-ready PR graduates need not only knowledge, but also wider perspective, practical exposure, and regional relevance.

Join Global Alliance Education, Training & Development Month webinars and contribute to the Global Alliance Knowledge Portal.

📥 Contribute here: tinyurl.com/ShareWithGA
🌐 Visit: globalalliancepr.org

30/04/2026

Two Presidents. Senior international figures. Global communication leaders.

The first confirmed speakers for the Global Alliance World Public Relations Forum 2026 make one thing very clear: World Public Relations Forum 2026 will be one of the most significant international gatherings in PR and strategic communication next year.

With H.E. President Bola Ahmed Tinubu confirmed as Chief Host, H.E. President Hakainde Hichilema as Keynote Speaker, and leading global voices, including UN Under-Secretary-General for Global Communications Melissa Fleming, INTERPOL’s Samuel Heath, Dr. (H.C.) Prita Kemal Gani and Prof. Justin Green, Abuja is set to host a truly high-level global forum.

Under the banner ‘Responsible Communication: The Voice of the World’, this is where leadership, influence and the future of communication meet.

16–21 November 2026 | Abuja, Nigeria

Secure your place: https://www.wprf2026.niprng.org.ng/

29/04/2026

Happening Tomorrow:
What actually works in PR today?

We’re concluding Global Alliance Education, Training, and Development Month 2026 with a powerful final session focused on real-world impact.

What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust.
📅 April 30, 2026
⏰ 8:00 NY time (GMT-4) | 13:00 London/Lisbon time (GMT+1) | 19:00 Jakarta time (GMT+7)
📍 Online via Zoom

Key takeaways from the session:
● Clear upskilling priorities across regions
● Practical tools for trust-centred communication and responsible AI use
● Stronger alignment between curriculum needs and real-world practice expectations

This isn’t about theory — it’s about what works now.

As we bring GAETDM 2026 to a close, this final webinar is an opportunity to turn shared insights into actionable practice.

Join the global discussion and be part of shaping what effective communication looks like today:

👉Join the global conversation on what works now in communication: https://bit.ly/4dagXUH

Visit, www.globalalliancepr.org for more information

28/04/2026

Communication is evolving fast.

AI is changing how we work.

And trust is becoming harder to earn.

In this video, Dr. Janet Maria Pinariya highlights why communication education must go beyond theory—equipping graduates with skills, ethics, and real-world readiness to create meaningful impact.

This is exactly the kind of thinking we need in the AI era:
future-ready, purpose-driven, and grounded in integrity.

Join Global Alliance Education, Training & Development Month webinars and contribute to the Global Alliance Knowledge Portal.

📥 Contribute here: tinyurl.com/ShareWithGA
🌐 Visit: globalalliancepr.org

As these ideas take shape, we’re opening the conversation to a wider global audience.

📢 Be part of our capstone webinar:
What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust
📅 30 April 2026
⏰ 8:00 AM New York | 13:00 London/Lisbon | 19:00 Jakarta

🎥 FREE access—join peers from around the world
👉 https://bit.ly/4dagXUH

27/04/2026

⏳ Only 3 days left:

Are you ready for the future of communication?

As part of Global Alliance Education, Training, and Development Month (GAETDM) 2026, the Cap-Off Webinar brings together global experts to close the series with a powerful, practical discussion on what communication professionals need now.
What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust focuses on real-world skills needed in today’s fast-changing environment—where speed, AI adoption, and trust expectations are all increasing at once.
Hear from global experts:

● Ana Pista, APR (Philippines) – Moderator

● Dr. Karen Sutherland (Australia) – AI in communications today

● Mr. Pavel Vlček (Czech Republic) – Trust, governance & geopolitical risk in AI communications

● Dr. Alex Sévigny (Canada) – Advanced skills for results-driven communication

● Dr. Jude Genilo (Bangladesh) – Communication education in an AI-first world

● Ms. Emma Smith (Hong Kong) – AI-driven communication teams & workforce design
Be part of the final conversation of GAETDM 2026 and hear how global leaders are redefining what “ready” looks like in communication today.
Secure your access here: https://bit.ly/4dagXUH

Then explore more learning initiatives and global resources: globalalliancepr.org

27/04/2026

In a time when AI is rapidly shaping how we think, create, and communicate, one question becomes increasingly important:
Are we preserving who we are—or slowly becoming the same?

In this video, Fiona Cassidy from New Zealand shares a powerful reflection on cultural identity in the age of AI.

As communication professionals, educators, and leaders, our responsibility goes beyond adapting to technology. We must also ensure that our cultures, values, and unique perspectives remain visible, relevant, and respected.

This is one of the important conversations we are bringing forward in the Global Alliance Education, Training and Development Month (GAETDM) 2026.

Because being future-ready is not only about skills and tools— it is also about identity, authenticity, and cultural responsibility.

Join Global Alliance Education, Training & Development Month webinars and contribute to the Global Alliance Knowledge Portal.

📥 Contribute here: tinyurl.com/ShareWithGA
🌐 Visit: globalalliancepr.org

And as these conversations continue to evolve, we’re bringing them into a broader global dialogue.

📢 Join our capstone webinar:
What Works Now: Upskilling for AI-Driven PR, Responsible AI, and Long-Term Trust
📅 30 April 2026
⏰ 8:00 AM New York | 13:00 London/Lisbon | 19:00 Jakarta
🎥 FREE and open to all - be part of the conversation

👉 https://bit.ly/4dagXUH

Adresse

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Webseite

http://www.globalalliancepr.org/

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