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ITC SheTrades

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ITC SheTrades

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Her Success. Our Future. | ITC's initiative to advance women's economic empowerment through trade.

Only 1 out of 5 exporting companies is led or managed by women. Today, women are still significantly less likely to engage in and benefit from international trade. The International Trade Centre (ITC) launched the SheTrades Initiative to remove barriers to women's participation in trade by working with governments, the private sector, and entrepreneurs to build the business capacities of women and to create a fairer, more sustainable global economy.

09/10/2026

“I underestimated how ready we were.”

At her first international trade fair, Cynthia Umutoniwabo, Co-Founder and CEO of Loopa Ltd, had the chance to speak directly with potential buyers.

“We had the products, but the gap was being able to connect directly with potential buyers. Meeting them here has been exciting,” she says.

This week, 11 Rwandan women-led businesses showcased fresh avocados, chillies, French beans and passion fruits at Fruit Attraction in Madrid.

For Cynthia, the conversations sparked new ideas about pricing and which products to offer together:

“I was surprised by the interest in habaneros from Canadian buyers. It got me thinking about how we could sell a mix of products, with better margins on one helping to compensate for lower margins on another.”

Rwanda’s Ambassador to Spain, H.E. Christine Nkulikiyinka, visited the stand on the opening day and met the exhibitors.

This initiative is co-implemented by TradeMark Africa and ITC in partnership with the Mastercard Foundation and PSF (Specialized Cluster), host of the SheTrades Hub, and in collaboration with the Rwanda Development Board and National Agricultural Export Development Board.

08/10/2026

How can Timor-Leste unlock women’s participation in trade?

This paper uses data from 16 national institutions and two private sector organizations to assess progress and gaps across six areas, from trade policy and the business environment to access to skills and finance, legal frameworks, and work and society.

It highlights good practices, identifies bottlenecks and offers practical recommendations to help ensure women benefit from Timor-Leste’s accession to the WTO and ASEAN, as well as new export opportunities.

Get the paper: https://bit.ly/4yOxSE4

07/10/2026

Empresas de turismo e hotelaria em Angola: os viajantes conseguem encontrá-lo online? Quão fácil é para eles reservarem e pagarem?

No dia 29 de Outubro, em Luanda, vamos realizar um workshop gratuito com duração de um dia sobre vendas digitais, marketing e pagamentos. Cada participante sairá com três acções prioritárias para o seu negócio.

O workshop é ministrado em português e aberto a pequenas empresas de turismo e hotelaria em Angola, tais como guesthouses ou hospedarias, restaurantes e operadores turísticos.

As vagas são limitadas. Inscreva-se até 15 de Outubro: https://tr.ee/VisaKenyaWorkshop

Esta iniciativa é desenvolvida em parceria com a Visa e em colaboração com o Ministério do Turismo de Angola e a Women of Value Southern Africa.

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02/10/2026

¡Tres sesiones terminadas, tres por venir!

Emprendedores de todo México han aprendido cómo elegir los canales digitales correctos, atraer clientes en línea y presentar sus productos con confianza.

A partir del 8 de octubre, las próximas sesiones enseñarán cómo hacer pagos y envíos, uso de IA para impulsar las ventas, y la creación de un plan de crecimiento a 30 días.

50 emprendedores que asistan a los seis webinars serán seleccionados para sesiones mensuales en línea de networking y aprendizaje entre pares de noviembre a febrero.

Regístrate ahora: https://tr.ee/MexicoWebinars

Esta iniciativa se ofrece en colaboración con UPS.

02/10/2026

Five women-led businesses shared their Rwandan coffee with visitors at Caffè Culture in London this week. 🇷🇼 🇬🇧

At the pavilion, visitors sampled freshly brewed coffee and compared aromas and flavours during cupping sessions. Rwanda’s High Commissioner to the UK, H.E. Johnston Busingye, also visited and met the exhibitors.

Before the fair, a market tour gave the exhibitors a closer look at how coffee businesses operate in the UK.

For Sonia Kamarade of Kalisimbi Kiwieds Coffee, conversations with roasters helped her understand how they buy coffee and the importance of getting her business noticed. The tour also gave her an idea to take home.

‘Having a café in front of your roastery is a good way to showcase your coffee. Customers could see the green coffee, learn where the cherries are picked, and watch small batches being roasted, like an open kitchen. This is an idea I want to implement in Kigali.’

In January 2027, selected UK coffee buyers will travel to Rwanda for a trade mission to meet women-led coffee businesses and visit their farms and processing facilities.

This project is funded by the UK government and implemented in partnership with the PSF (Specialized Cluster), host of the SheTrades Rwanda Hub.

30/09/2026

In Hanoi this week, entrepreneurs worked with UPS and Vietrade on building stronger brands and reaching new customers through e-commerce. 🇻🇳

Participants looked at what it takes to export to the EU and across Asia. In the afternoon, sessions covered customer service, tracking business performance, and making products easier to find online.

This initiative is delivered in partnership with UPS and Vietrade, host of the SheTrades Viet Nam Hub.

29/09/2026

Today in Hanoi, we launched the second phase of ‘Accessing European Markets through E-commerce’ with the Embassy of the Kingdom of the Netherlands and Vietrade. 🇻🇳🇳🇱

A new group of export-ready women-led businesses will receive training in international e-commerce, digital marketing and branding, and work towards selling their products to European buyers through Alibaba.com.

Two entrepreneurs from the first phase took the stage to share what worked for them and where their businesses are heading.

This initiative is funded by the Kingdom of the Netherlands and implemented in partnership with Vietrade, host of the SheTrades Viet Nam Hub.

28/09/2026

Save time on repetitive tasks, and have more of it to grow your business.

On 1 October, Strathmore University is hosting a webinar on using digital tools and AI for market research, automation, reaching new customers online and cross-border trade.

Register ➡️ https://tr.ee/VisaSSAWebinars

This initiative is delivered in partnership with Visa.

25/09/2026

What’s your advice to other entrepreneurs seeking finance?

For one participant, getting business records ready matters: "Let’s get our income statements ready. Let’s get our stock levels ready. Let’s get our expenses ready."

At our Connect, Sell, Grow workshop in Accra, Ghana, participants shared their experiences seeking finance and what they learned along the way.

Here’s what they said. ⏬

This initiative is delivered in partnership with UPS, Visa, and the Ghana Export Promotion Authority, host of the SheTrades Ghana Hub.

24/09/2026

Want to network with buyers in Paris and discover the latest trends in the food industry?

Applications are open for Caribbean women-led businesses in fresh and processed agrifood to join our trade fair study tour to SIAL Paris!

Businesses from Belize, Dominica, Grenada, Guyana, Jamaica, Saint Lucia and Saint Vincent and the Grenadines are eligible to apply.

📅 17–21 October 2026

📍 Paris, France

Spots are limited! Apply by 30 September 2026 👉https://tr.ee/MTHSIAL

This project is funded with UK International Development from the UK government.

Adresse

56 Rue Montbrillant
Geneva

Heures d'ouverture

Lundi	09:00 - 18:00
Mardi	09:00 - 18:00
Mercredi	09:00 - 18:00
Jeudi	09:00 - 18:00
Vendredi	09:00 - 18:00

Téléphone

+41-22-7300111

Site Web

http://www.shetrades.com/

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