ITC SheTrades

ITC SheTrades Her Success. Our Future. | ITC's initiative to advance women's economic empowerment through trade.

Only 1 out of 5 exporting companies is led or managed by women. Today, women are still significantly less likely to engage in and benefit from international trade. The International Trade Centre (ITC) launched the SheTrades Initiative to remove barriers to women's participation in trade by working with governments, the private sector, and entrepreneurs to build the business capacities of women and to create a fairer, more sustainable global economy.

What does it take to move from awareness to action?Switzerland has one of the world’s strongest innovation ecosystems, y...
21/08/2026

What does it take to move from awareness to action?

Switzerland has one of the world’s strongest innovation ecosystems, yet women remain significantly underrepresented among startup founders who have secured financing. Closing this gap requires more than good intentions. It requires changes in how organisations make decisions, allocate capital and create opportunities.

On 11 September, the Beat Funding Bias Initiative by the FE+MALE Think Tank will launch 'From Intention to Impact', a new Best Practices Guide bringing together practical approaches that organisations can put into action.

The event will unpack the findings of the Guide through real-world examples, with insights from leaders and experts working across investment, entrepreneurship, leadership and inclusion. Dr. Judith Fessehaie, Head of the SheTrades Initiative, will join the panel to share perspectives on inclusive decision-making and value chains.

Guests can expect an exclusive first look at the Guide, examples from the 2026 Biennial Award winners, and a conversation about what it takes to turn commitments into meaningful, measurable change.

📍 Walder Wyss, Zürich

🗓️ 11 September 2026 | 9:00–11:30


👉 Reserve your spot by 30 August: https://luma.com/jntficrh

📘 Get the Digital Guide: https://fe-male-think-tank.com/best-practices-guide/

20/08/2026

"We are a small lab in a small island. We now can play with the big boys, and the big girls, and the big brands, because we meet the same standards."

Dr Aisha Bailey, a biochemist and certified formulator, founded MLR Technology and Innovation in Kingston, Jamaica, to do the work that small cosmetics, food and natural health brands cannot do in-house: formulation, contract manufacturing, product testing, quality assurance and regulatory compliance.

Large retailers and distributors often require Good Manufacturing Practice (GMP) certification before they will even consider a new supplier. With support from the SheTrades Caribbean Grow and Go Grant Facility, Dr Bailey hired a consultant to take the company through certification.

MLR is now the first GMP-certified cosmetics laboratory in Jamaica.

The facility is funded by the Caribbean Development Bank, host of the SheTrades Caribbean Regional Hub. In its pilot phase, it awarded an estimated US$420,000 to 20 women-owned and led businesses.

Learn more about MLR: https://mlrtech.co/

Maria Lokure leads the Kalo Supa Farmers’ Group in Kotido, Uganda. Its members grow sesame, groundnuts, sunflower, and s...
19/08/2026

Maria Lokure leads the Kalo Supa Farmers’ Group in Kotido, Uganda. Its members grow sesame, groundnuts, sunflower, and soybeans, but for years they struggled to access quality seed and find reliable buyers. Each farmer sold their harvest independently.🌻🫛🌰

Through the STAR Uganda project, the group connected with AgriMarks Farm Supplies. Members now access drought-tolerant seed on credit and combine their produce for sale to regional markets.

Elsewhere in northern Uganda, Anna Apio used to watch her cassava rot while she searched for buyers. She now sells 30 bags each season to a women-led business at 400 shillings a kilo, nearly twice what local traders once offered.🤝

Maria and Anna are two of five women featured in this story from northern Uganda.

Their experiences reflect a priority of the International Year of the Woman Farmer: improving women farmers’ access to finance, climate-resilient inputs, and markets.👩‍🌾

Read their stories ➡️ https://tr.ee/STARUgandaYRWF

This ITC initiative is funded by the Korea International Cooperation Agency.

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Great products grow businesses, but great teams sustain them. On 20 August, learn how to hire, lead, & build a motivated...
18/08/2026

Great products grow businesses, but great teams sustain them.

On 20 August, learn how to hire, lead, & build a motivated team that delivers results.

Sign up ➡️ https://tr.ee/VisaSSAWebinars

This initiative is delivered in partnership with Visa.

🇺🇬 Ugandan women crafters: The CREATE webinar series has so far covered how to build a customer profile, how to gather r...
17/08/2026

🇺🇬 Ugandan women crafters: The CREATE webinar series has so far covered how to build a customer profile, how to gather real data about your buyers, and how to choose the market segment your crafts are for.

This coming Thursday, 20 August, is the last stop before our finale. We take stock of everything we've learned and open the floor for an in-depth Q&A. If you followed the series, this is where the pieces come together. Come with your questions and put them to our expert, live.

The series is open to those in Uganda: artisans, women-led businesses, cooperatives, informal and home-based producers, and others in the craft sector. Rural women, refugee youth and women with disabilities are especially encouraged to register. Business support organisations, TVETs and community-based organisations are welcome to share this with their networks.

🔗 Register here ➡️ https://bit.ly/CREATEST3

Know a Ugandan woman in who would benefit from this? Share it with her.

Participation is free. All registration information is kept confidential and used only for programme purposes.

This initiative is implemented by International Trade Centre and BAYIMBA Foundation in partnership with the Mastercard Foundation.

14/08/2026

In her Nairobi kitchen, Florence Mogere started Nyota Limited around a problem working mothers across the city shared: finding time to prepare meals.

Her frozen vegetables now sit on shelves in major supermarkets, and she is growing her export business with a team that is 97% women.

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“Young people are already leading the way as organizers and innovators. But to go further, they need access to the skill...
12/08/2026

“Young people are already leading the way as organizers and innovators. But to go further, they need access to the skills that will shape the future – from critical thinking and problem-solving to digital literacy." – UN Secretary-General António Guterres

Last week in Accra, more than 100 young Ghanaians worked on those future-ready skills at a workshop organised by SheTrades, UPS, Visa and the Ghana Export Promotion Authority (host of SheTrades Ghana Hub).

They put their business idea to the test, learned to use AI for product photography and personal branding, and shifted from negotiating on price to negotiating on the value of their work.

On International , we call on partners to join us in building the right structures and skills that let young people everywhere – especially those in least developed countries, landlocked developing countries and small island developing states – pursue their own aspirations and be limited only by their own ambitions.

A product made for everyone speaks to no one. A tourist buying a souvenir and a boutique owner sourcing premium products...
12/08/2026

A product made for everyone speaks to no one. A tourist buying a souvenir and a boutique owner sourcing premium products for her shop are not the same customer.

If you are a woman crafter in , join us tommorow, 13 August, to choose the right market segment for your creations.

Building on the past weeks' work on defining your customer, you will learn to select the right segment and test it before you commit time, money and people to scaling production. This is the session where you decide which customers to build your business around.

The series is open to those in Uganda: artisans, women-led businesses, cooperatives, informal and home-based producers, and others in the craft sector. Rural women, refugee youth and women with disabilities are especially encouraged to register. Business support organisations, TVETs and community-based organisations are welcome to share this with their networks.

🔗 Register here ➡️ https://bit.ly/CREATEST3

Know a Ugandan woman in who would benefit from this? Share it with her.

Participation is free. All registration information is kept confidential and used only for programme purposes.

This initiative is implemented by International Trade Centre and BAYIMBA Foundation in partnership with the Mastercard Foundation.

Are you an expert in agriculture, farmer advocacy and/or public procurement?We are hiring a consultant to write a guide ...
11/08/2026

Are you an expert in agriculture, farmer advocacy and/or public procurement?

We are hiring a consultant to write a guide for farmer organizations in West Africa, East Africa and Asia on bidding for government contracts.

You will develop it in consultation with regional farmer organizations so that its content is tailored to the real needs of farmers. The assignment is home-based and runs from September to December 2026.

You'd be a good fit if you have:
🔹 At least five years in public policy or governance
🔹 Experience in public procurement, agriculture or gender
🔹 A track record of turning technical material into toolkits or manuals
🔹 Experience with farmer organizations, cooperatives or agricultural value chains
🔹 Proficiency in English and French, both required

🚨 Applications close on 28 August 2026.
More details and how to apply 👉🏾https://tr.ee/GRPPConsultant

AI helps a business compete only when people know how to use it well, and when to rely on their own judgement instead.📲 ...
07/08/2026

AI helps a business compete only when people know how to use it well, and when to rely on their own judgement instead.📲

Close to 250 Ghanaian entrepreneurs spent two days on that at Connect, Sell, Grow in Accra, a workshop organised by ITC SheTrades with UPS, Visa, the Ghana Export Promotion Authority, Ecobank, SECO and CEED.

Budding entrepreneurs and established small businesses put AI to work on real tasks, prompting it so the results reflect what makes their business distinct rather than blending into generic AI slop. They turned phone photos of their products into professional images for social media, drafted sharper content and a consistent brand, worked through where AI is strong and where it is not, and built digital catalogues on WhatsApp.

Our partners anchored that learning in how trade actually works.
▪Visa shared expertise on digital and international payments.
▪UPS covered packaging, customs and the documentation that moves a business from online visibility to cross-border sales.
▪Ecobank introduced its financing options, including the Ellevate programme.
▪GEPA, host of the SheTrades Ghana Hub, continues to connect entrepreneurs to trade networks and new markets.

This is what SheTrades and our partners are working towards in Ghana: entrepreneurs who use digital technologies to build more competitive businesses, and who know exactly when to set it aside.👩🏾‍💻✨

Adresse

56 Rue Montbrillant
Geneva

Heures d'ouverture

Lundi 09:00 - 18:00
Mardi 09:00 - 18:00
Mercredi 09:00 - 18:00
Jeudi 09:00 - 18:00
Vendredi 09:00 - 18:00

Téléphone

+41-22-7300111

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