ITC SheTrades

ITC SheTrades Her Success. Our Future. | ITC's initiative to advance women's economic empowerment through trade.

Only 1 out of 5 exporting companies is led or managed by women. Today, women are still significantly less likely to engage in and benefit from international trade. The International Trade Centre (ITC) launched the SheTrades Initiative to remove barriers to women's participation in trade by working with governments, the private sector, and entrepreneurs to build the business capacities of women and to create a fairer, more sustainable global economy.

30 Rwandan women-led businesses are meeting 14 buyers from Europe, the Middle East and the United Kingdom in Kigali this...
11/06/2026

30 Rwandan women-led businesses are meeting 14 buyers from Europe, the Middle East and the United Kingdom in Kigali this week. 🇷🇼

The Rwanda Trade Mission, from 10 to 12 June, brings together exporters of fresh horticulture and processed agrifood, from chillies, avocados and French beans to dried chillies, cashew nuts and chia seeds, with buyers looking to source from Rwanda.

The three days move from the negotiating table to the field. These include:
🤝 One-to-one meetings with buyers
🏭 Visits to the businesses’ farms and processing facilities
✈️A tour of RwandAir's cargo facilities

This initiative is co-implemented by TradeMark Africa and International Trade Centre in partnership with the Mastercard Foundationation. It is delivered in collaboration with the Rwanda Development Board (RDB) and the National Agricultural Export Development Board.

09/06/2026

Nuraizah Shamsul Baharin, AWEN Focal Point for Malaysia, relies on AWEN’s connections across to grow her own business. The network she is part of is also the network she leans on.

Back home, she plans to bring more Malaysian women entrepreneurs into AWEN so they can access the same.

09/06/2026

Nuraizah Shamsul Baharin, AWEN Focal Point for Malaysia, relies on AWEN's connections across to grow her own business. The network she is part of is also the network she leans on.

Back home, she plans to bring more Malaysian women entrepreneurs into AWEN's activities so they can access the same cross-border connections she has.

In Vientiane, AWEN leaders worked to make that possible for every member state: clearer governance structures, shared commitments and more consistent leadership so that the network functions as a useful resource for women entrepreneurs across ASEAN.

🇪🇨 Ayer en Quito, cerramos un capítulo del que nos sentimos orgullosos.Desde 2022, el proyecto SheTrades de Contratación...
05/06/2026

🇪🇨 Ayer en Quito, cerramos un capítulo del que nos sentimos orgullosos.

Desde 2022, el proyecto SheTrades de Contratación Pública con Enfoque de Género ha trabajado en 33 ciudades y 16 provincias para ayudar a las mujeres del sector agroalimentario a venderle directamente al Estado. Nuestro equipo impartió 72 talleres a 3.108 mujeres sobre cómo encontrar contratos públicos, preparar su documentación y ganarlos. También publicamos una guía paso a paso en español, kichwa y shuar, para que las mujeres, desde los centros urbanos hasta las comunidades indígenas, pudieran acceder a la misma información en sus propios términos.

Junto al gobierno del Ecuador, contribuimos a que cuatro leyes entraran en vigor para abrir la contratación pública a las mujeres en la agricultura, incluida la primera ley del país en reconocer formalmente las empresas lideradas por mujeres como una categoría diferenciada.

En la ceremonia de clausura, tres ministerios ecuatorianos establecieron un grupo de trabajo para continuar esta labor tras el cierre del proyecto.

Esta iniciativa del ITC se lleva a cabo por encargo del Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ) y cuenta con el apoyo de la GIZ Ecuador, en el marco del fondo iA4g.

To sell food across an African border, you need certifications, compliance documents, and technical approvals. For women...
26/05/2026

To sell food across an African border, you need certifications, compliance documents, and technical approvals. For women running small agrifood businesses, meeting those requirements is harder and costlier than for most.

This joint FAO-ITC policy brief examines how technical barriers to trade affect women producers and traders under the AfCFTA, and what policymakers need to do about it.

Connecting women producers to international markets is central to closing the gender gap in agrifood systems, and a key call of the UN's International Year of the Woman Farmer in 2026.

Policy brief in English ➡️ https://tr.ee/d78AI9

Disponible en français ➡️ https://tr.ee/7asJBH



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25/05/2026

☕🎶 Coffee has notes. So does music.

Hiphonic Brew founder Peris Chepngetich on cherry, citrus and chocolatey, and the Kericho women farmers behind every cup.

Explore Hiphonic➡️hiphonicbrew.com



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22/05/2026

☕🎶 Coffee has notes. So does music.

Hiphonic Company founder Peris Chepngetich on cherry, citrus and chocolatey, and the Kericho women farmers behind every cup.

Explore Hiphonic➡️hiphonicbrew.com

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22/05/2026

🇱🇰At its WTO Trade Policy Review, Sri Lanka put women in trade front and centre, using SheTrades Outlook data to measure progress in their policy environment.

This sets a strong example of how data makes trade and gender commitments visible and trackable at the global level. 💼

Swipe through to find out more about what Sri Lanka's Trade Policy Review delivered for women in trade.👇

Women carry out 61% of informal cross-border food trade along the Abidjan-Lagos corridor, yet inadequate infrastructure,...
13/05/2026

Women carry out 61% of informal cross-border food trade along the Abidjan-Lagos corridor, yet inadequate infrastructure, harassment, and opaque customs procedures fall harder on them than on men.

This joint FAO-ITC policy brief sets out what needs to change under the AfCFTA.

Connecting women producers to international markets is central to closing the gender gap in agrifood systems, and a key call of the UN's International Year of the Woman Farmer in 2026.

Policy brief in English ➡️ https://tr.ee/ktcvQX
Disponible en français ➡️ https://tr.ee/5KhRB5

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“E-commerce must be treated as a strategic channel, not a supplementary one.”Tran Thi Phuong Anh started Luxali in Hanoi...
11/05/2026

“E-commerce must be treated as a strategic channel, not a supplementary one.”

Tran Thi Phuong Anh started Luxali in Hanoi to showcase Vietnamese wooden furniture to the world. Through training and mentoring, Luxali rebuilt their online storefront on Alibaba and drew 328,000+ product searches from buyers across the US, Canada, Saudi Arabia, Mexico, Australia and the UK.

Now she is setting her sights on the EU.

Read her story ➡️ https://tr.ee/wck1Rc

This ITC project is funded by the Ministry of Foreign Affairs Netherlands.


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