International Trade Centre

International Trade Centre ITC is a joint agency of the World Trade Organization (WTO) and the United Nations (UN), dedicated to helping small businesses compete in global markets.

Check out what's happening . ITC assists small export businesses in developing countries to be successful. We do this by continually delivering, with our partners, trade development solutions to the private sector, trade support institutions and policymakers. The measure of ITC’s success is in job creation, poverty reduction, improved community welfare, and increased revenue for businesses and communities. Therefore, ITC’s choice of intervention – and the measurement of its success – are determined by the commercial viability of the project along with its development impact.

¿Cómo pasar de los requisitos del EUDR a su aplicación práctica para facilitar el acceso del café al mercado de la Unión...
09/10/2026

¿Cómo pasar de los requisitos del EUDR a su aplicación práctica para facilitar el acceso del café al mercado de la Unión Europea?

Junto a la Asociación Española del Café (AECafé), les invitamos a una jornada presencial «Café EUDR: De la normativa al mercado», una jornada práctica para conocer las últimas actualizaciones del Reglamento y explorar herramientas que pueden facilitar la gestión de la información y las evidencias necesarias para la diligencia debida.

Durante la jornada se presentará un recurso gratuito desarrollado por el ITC: SYLVA – Portal para el Comercio Libre de Deforestación, financiado por el Ministerio de Economía, Comercio y Empresa de España.

📅 14 de octubre, de 09.45 AM a 15.30 PM
📍 Hotel VP SOGNIO Methopolitano - Avda. Reina Victoria, 12, Madrid

La jornada está principalmente dirigida a empresas del sector del café, pero también estará abierta a partes interesadas de otros sectores cubiertos por el Reglamento, instituciones públicas y privadas, así como representantes de países productores presentes en España.

Regístrese en el siguiente enlace: https://bit.ly/4yyLy6a
Más información sobre la herramienta: https://sylva.intracen.org

Una oportunidad para pasar de los datos a la diligencia debida y avanzar hacia un comercio de café libre de deforestación.

🧵 A competitive market. A family tradition. A business ready to stand out.In Mongolia’s competitive traditional clothing...
09/10/2026

🧵 A competitive market. A family tradition. A business ready to stand out.

In Mongolia’s competitive traditional clothing market, Sondor Tailor wanted to reach customers more effectively online and develop more distinctive styles.

With support from its WEIDE grant, the company invested in digital marketing and purchased a high-performance desktop computer and a laptop to create content, communicate with customers and promote its products online.

The investment gave Sondor Tailor the tools to strengthen its digital presence and bring its products to a wider audience.

This is what funding can make possible: giving businesses the confidence to invest in their future.

To learn more visit: wto.org/weidefund

The WEIDE Fund is an initiative launched in 2024 by the WTO Secretariat and ITC, funded by the United Arab Emirates, the FIFA World Cup Qatar 2022™ Legacy Fund, and the Kingdom of Bahrain, and implemented in Mongolia in partnership with the The Mongolian National Chamber of Commerce and Industry (MNCCI).

Today, at the Nordic Africa Business Summit, we signed a memorandum of understanding with Næringslivets Hovedorganisasjo...
08/10/2026

Today, at the Nordic Africa Business Summit, we signed a memorandum of understanding with Næringslivets Hovedorganisasjon to strengthen collaboration on green and inclusive private sector development, international trade and economic growth in developing countries.

Press release: https://bit.ly/4zqQdr4

📣 Two days. Eleven sessions. One question: how do we make trade work for small businesses?Join ITC at the 2026   Global ...
08/10/2026

📣 Two days. Eleven sessions. One question: how do we make trade work for small businesses?

Join ITC at the 2026 Global Review at the WTO, 29-30 October.

Don’t miss:
🤖 AI Toolkit for Women-led Businesses
📊 Trade Map and ITC’s market analysis tools in action
⛏️ Responsible critical minerals for Africa’s battery value chains
🌐 Global Trade Helpdesk clinic
♻️ Sustainable and inclusive trade
and more...

See all our sessions and register: https://bit.ly/4dtJDrf

The Gambia is home to more than 500 bird species and its bird guides are building a stronger digital presence to attract...
08/10/2026

The Gambia is home to more than 500 bird species and its bird guides are building a stronger digital presence to attract more birdwatchers as tourists.

With our support, the Bird Watchers’ Association, The Gambia is improving its website and digital presence to better reach local and international buyers interested in birdwatching. The association is also building skills in customer care, waste management, time management and other areas to strengthen the experience it offers visitors.

Reaching international tourism markets can create opportunities not only for bird guides, but also for accommodation, transport, catering and handicrafts, while giving local communities an economic reason to protect the habitats that make birdwatching possible.

This initiative is funded by the European Union as part of the strategy.

Read more: https://bit.ly/4dtBMdf

How can Timor-Leste unlock women’s participation in trade?This paper uses data from 16 national institutions and two pri...
08/10/2026

How can Timor-Leste unlock women’s participation in trade?

This paper uses data from 16 national institutions and two private sector organizations to assess progress and gaps across six areas, from trade policy and the business environment to access to skills and finance, legal frameworks, and work and society.

It highlights good practices, identifies bottlenecks and offers practical recommendations to help ensure women benefit from Timor-Leste’s accession to the WTO and ASEAN, as well as new export opportunities.

Get the paper: https://bit.ly/4yOxSE4

Iraqi businesses! Get ready to scale, find new buyers, and secure investment!Join the 2026   National Trade and Investme...
07/10/2026

Iraqi businesses! Get ready to scale, find new buyers, and secure investment!

Join the 2026 National Trade and Investment Forum in Baghdad (28–29 October). We are equipping small businesses with practical tools to grow:

✅ B2B Matchmaking: Targeted meetings with international buyers and partners.
✅ Exhibitions: Showcase products to a global audience at the “By Iraqi Hands” market.
✅ Business Support: Direct advice on finance, digital tools, and quality control at our SME Helpdesk.

Spaces for targeted matchmaking are limited.

This initiative is funded by the European Union.

👉 Register by 13 October 2026: https://bit.ly/474XErM

06/10/2026

📞 A message from Ann Eke, founder of Annystar Beauty World in Nigeria.

From running a largely physical business to launching its own website, Annystar is taking important steps towards becoming a digitally transformed business.

With support from the WEIDE Fund, the company has also moved from a sole proprietorship to a Limited Liability Company, strengthening its business structure as it grows.

Today, Annystar is reaching customers beyond Anambra State, with orders coming from as far as Canada. 🌍

Listen to Ann share the good news about how far her business has come. 💬

To learn more visit: wto.org/weidefund

The is an initiative launched in 2024 by the WTO Secretariat and ITC, funded by the United Arab Emirates, the FIFA World Cup Qatar 2022™ Legacy Fund, and the Kingdom of Bahrain, and implemented in Nigeria in partnership with the Nigerian Export Promotion Council (NEPC).

06/10/2026

For the first time, artisans from Eswatini showcased their craftsmanship at Homo Faber in Venice, one of the world’s leading celebrations of exceptional craftsmanship.

With our support, three Eswatini enterprises showcased their work to international visitors, alongside artisans from more than 70 countries. One of them, a women’s weaving cooperative, gave visitors a live demonstration of traditional Swazi weaving techniques. The opportunity gave Eswatini artisans greater visibility for their quality and creativity, while opening up potential commercial opportunities.

This initiative is funded by the European Union.

Read more: https://bit.ly/4y8wHOW

02/10/2026

A great idea can fail because of a bad pitch.

You might have a great business idea, but if you can’t get people to understand it, it’s hard to get them on board.

So, what makes a pitch work?

In this Business Tips video, Lizbeth Becerra, WEIDE Head of Secretariat, shares advice that women entrepreneurs from the used to prepare for an important pitching opportunity, one that led four of them to showcase their products at international trade fairs.

➡️ What’s one thing you will improve for your next pitch? Let us know in the comments.

The is an initiative launched in 2024 by the WTO Secretariat and ITC, funded by the United Arab Emirates, the FIFA World Cup Qatar 2022™ Legacy Fund, and the Kingdom of Bahrain.

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