30/05/2026
Tomorrow, on World No To***co Day, FDI Women Dentists Worldwide will launch *The No To***co Campaign: What Women Need to Know*, a global awareness initiative dedicated to highlighting the unique and often overlooked impact of to***co and va**ng on women's health.
In 1929, a public relations campaign on behalf of the to***co industry changed the way smoking was perceived by women. During New York's Easter Parade, young women were encouraged to smoke publicly in what was presented as a symbolic act of liberation. Ci******es were promoted as "Torches of Freedom," linking smoking with independence, equality, confidence, and modern womanhood. The campaign was remarkably successful.
Over the decades, to***co products were associated with beauty, glamour, slimness, success, freedom, and empowerment. Today, similar themes continue to appear in the marketing of va**ng products, particularly among younger women, reinforcing messages of independence and personal choice.
What was rarely discussed was the cost.
Women face unique health risks. To***co use and va**ng can affect fertility, pregnancy outcomes, hormonal health, menopause, cardiovascular health, bone health, and oral health, while increasing the risk of several diseases that disproportionately affect women. These consequences extend beyond the individual, influencing maternal health, child health, family wellbeing, and future generations.
This belief lies at the heart of *The No To***co Campaign: What Women Need to Know*, which we are proud to launch on 31 May 2026, World No To***co Day.
Through this campaign, women dentists from around the world are coming together to share evidence-based information on the effects of to***co use and va**ng on women's health. Over the coming days, we will explore topics including fertility, pregnancy, hormonal health, oral health, cardiovascular disease, bone health, cancer risks, second-hand smoke, ni****ne dependence, and va**ng.
Our aim is not to judge. Our aim is not to create fear. Our aim is to ensure that every woman has access to the information she needs to make informed decisions about her health.
Join us in the conversation and help share knowledge that empowers women everywhere to make healthier choices.
***coday ***coday2026