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ACT Responsible

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ACT Responsible

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ACT Responsible is an international non-profit organisation which highlights how creativity can help the world's major issues.

Our goal is to inspire, promote and unite responsible communication around sustainability, equitable development and social responsibility. ACT Responsible shows how advertising professionals from all over the world can use their talent and creativity to play a significant role in addressing today's important world issues. We bring together key players in the industry, keen to share their commitment to responsibility. Its reach helps gather forces and build a network facilitating the sharing of good practice.

13/09/2026

🔴 ACT in Cannes – The last or our Summer Rewatchs – Ep. 11 ☀️ In this épisode, , Chief Communications Officer at , explains why storytelling is never just storytelling: « each of the stories that we’re telling... build trust, they build relationship, and at the end of the day they build business. »
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=Xm_2jF8hJak
  CreativityForGood

08/09/2026

🎤 Voices of the Community, Vox Pops #3 In this episode, Kasia Mak, From , shares her perspective on what makes an idea resonate, the value of celebrating impactful work and the importance of turning inspiration into action.   CreativityForGood

04/09/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 9

In this episode, , Mr , is joined by industry leaders, including , Chief Communications Officer at , to explore the power of collaboration in driving meaningful change across the creative industry.

The conversation highlights the importance of creating spaces for dialogue around sustainability, inclusion, and positive impact.

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=Xm_2jF8hJak

PositiveImpact

25/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 8 🌍
 In this episode, .aldis, Director of the UN Regional Information Centre, delivers a clear message: « We need policy makers to take the difficult steps in order to actually make the change that we need. »
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=qgdehxkr3Iw
 

21/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 7 ☀️
 In this episode, , Chairman of , shares why he’s optimistic about the future of the industry, and why sustainability will be the driving force behind its next big shift.
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=Xm_2jF8hJak
 

18/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 6 🔥

In this episode, Touseef Mirza of Purpose Hive sit down with , Executive Chair of and Jury President for Glass: The Lions for Change, shares personal reflections and hard-earned lessons on creativity, culture, leadership, and impact.

In an honest and intimate conversation, Monique explores the human side of leadership and the evolving role of creativity in driving meaningful change.

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=KGgduP1a2rA

14/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 5 🔥

In this episode, , Marketing Executive Vice President at , and , Vice-President of Marketing & Corporate Communications at , explore how brands can remain culturally relevant and drive growth without contributing to digital fatigue or cognitive overload.

As attention becomes an increasingly finite resource, this conversation feels especially timely.

Moderated by , founder of

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=iVVYJqSh1xQ

CreativityForGood

11/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 4 🌊
 In this episode, , Chief Impact Officer at , shares the story behind « No Blue, No Green » for SOS Oceano ; a reminder that we talk a lot about forests, but rarely about the ocean, even though one cannot exist without the other.
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=qgdehxkr3Iw
 

07/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 3 ☀️

In this episode, tarling, Chief DEI & Impact Officer at , talks about the organization’s ambition to drive impact across the globe, and why equitable access to creativity is the first step toward a more inclusive industry.

📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=Xm_2jF8hJak

CreativityForGood

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http://www.act-responsible.org/

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