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ACT Responsible

ACT Responsible is an international non-profit organisation which highlights how creativity can help the world's major issues.

Our goal is to inspire, promote and unite responsible communication around sustainability, equitable development and social responsibility. ACT Responsible shows how advertising professionals from all over the world can use their talent and creativity to play a significant role in addressing today's important world issues. We bring together key players in the industry, keen to share their commitme

nt to responsibility. Its reach helps gather forces and build a network facilitating the sharing of good practice.

25/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 8 🌍
 In this episode, .aldis, Director of the UN Regional Information Centre, delivers a clear message: « We need policy makers to take the difficult steps in order to actually make the change that we need. »
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=qgdehxkr3Iw
 

21/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 7 ☀️
 In this episode, , Chairman of , shares why he’s optimistic about the future of the industry, and why sustainability will be the driving force behind its next big shift.
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=Xm_2jF8hJak
 

18/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 6 🔥

In this episode, Touseef Mirza of Purpose Hive sit down with , Executive Chair of and Jury President for Glass: The Lions for Change, shares personal reflections and hard-earned lessons on creativity, culture, leadership, and impact.

In an honest and intimate conversation, Monique explores the human side of leadership and the evolving role of creativity in driving meaningful change.

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=KGgduP1a2rA

14/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 5 🔥

In this episode, , Marketing Executive Vice President at , and , Vice-President of Marketing & Corporate Communications at , explore how brands can remain culturally relevant and drive growth without contributing to digital fatigue or cognitive overload.

As attention becomes an increasingly finite resource, this conversation feels especially timely.

Moderated by , founder of

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=iVVYJqSh1xQ

CreativityForGood

11/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 4 🌊
 In this episode, , Chief Impact Officer at , shares the story behind « No Blue, No Green » for SOS Oceano ; a reminder that we talk a lot about forests, but rarely about the ocean, even though one cannot exist without the other.
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=qgdehxkr3Iw
 

07/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 3 ☀️

In this episode, tarling, Chief DEI & Impact Officer at , talks about the organization’s ambition to drive impact across the globe, and why equitable access to creativity is the first step toward a more inclusive industry.

📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=Xm_2jF8hJak

CreativityForGood

04/08/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 2 🔥

In this episode, .stoney , CEO of .eu , explores how creative work can raise awareness, drive accountability, and give a voice to those who might otherwise go unheard.

With human rights increasingly at risk around the world, this one feels especially timely.

📺 Watch the full video on our YouTube channel : https://www.youtube.com/watch?v=_PSO0a5I0Ls

31/07/2026

Every high five tells a story 🙏

Behind every campaign, every conversation and every event, there are people who make it all happen.
This week, we met inspiring agencies, passionate speakers, committed brands, incredible partners, our Champions of Good, winning teams, volunteers and so many visitors who stopped by to discover the ACT Responsible Exhibition.

Thank you to everyone who shared their time, their ideas, their energy and their smile with us. You made our 25th anniversary at Cannes Lions a truly unforgettable one.

Here’s to creativity, collaboration and the amazing community that proves every day that communication can be a force for good.

See you next year! ❤️

.bousquet .etienne .connexion .aldis

AdvertisingCommunityTogether

28/07/2026

🔴 ACT in Cannes – Summer Rewatch – Ep. 1 🔥
 In this episode, lazolles, Managing Director & Chief Creative Officer at Play, shares the story behind Firecatchers, a , awarded idea that turns gamers watching Twitch’s « starting soon » screens into real-life wildfire spotters, helping protect forests before the flames spread. With wildfires currently affecting many parts of the world, this one feels especially timely.
 📺 Watch the full video on our YouTube channel https://www.youtube.com/watch?v=qgdehxkr3Iw
 

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