22/05/2026
As part of celebrating the 140th anniversary of International Blue Cross, we are proud to highlight the inspiring work of Blaues Kreuz Deutschland 🇩🇪
Under the slogan “Wege aus der Sucht” (Paths out of Addiction ), Blue Cross Germany supports people affected by addiction through a wide range of services including counselling, self help groups, prevention programmes, rehabilitation and family support. Their work is based on the belief that nobody should face addiction alone and that every person deserves hope, dignity and a new chance in life.
One especially inspiring initiative is “Aktiv gegen Sucht” (Active Against Addiction), a project that combines sport and addiction self help. Through activities such as running groups, cycling, archery and fitness meetups, participants can experience recovery in a safe, alcohol free and supportive environment. The initiative helps people build confidence, connection and healthy routines while reaching those who may not feel comfortable in traditional support group settings.
Blue Cross Germany is also developing innovative digital self help initiatives, including online support groups for people affected by alcohol, drugs, gambling and media addiction, making support more accessible for people across the country
Another meaningful part of their work is the magazine BLAU — a publication dedicated to addiction, health and life questions. Through personal stories, reflections and reports from across Germany, the magazine offers encouragement, raises awareness and helps reduce stigma around addiction and recovery.
Blue Cross Germany is truly doing remarkable and inspiring work. We are proud to have Blue Cross Germany as part of the International Blue Cross family and deeply appreciate their commitment to bringing hope, support and new opportunities to so many people.It is a powerful example of how compassion, community and innovation can create real pathways toward recovery and hope🙏💙