10/12/2026
Ask Kent Heinrich of Free Ride EV (FNEV) about the reasons people give for not switching to electric, and he's heard them all. The battery will die. It's useless in the cold. There's nowhere to charge.
But he doesn't get defensive about it. He's just done the math, and driven the roads to back it up.
He's put 80,000 km on his own EV through Manitoba winters, and it still charges to the same range it did on day one. Knock off a third for the cold and you're still looking at nearly 300 km, enough to get from Winnipeg to Thompson on the chargers already out there. And if your building can run a dryer, it can run a charger.
His honest read? "The main barrier is mindset. It's when you look at an electric vehicle, and you start going through the cons. Those are the barriers. Eliminating those cons — that's the work."
The truck works fine. It's the story we've been told about it that needs fixing. As Kent puts it to anyone still on the fence: "Are you crazy? Why are you buying gas when you don't have to?"
Read the whole thing: https://bizforclimate.com/resource/powered-by-sovereignty/