Apparel Workshop

04/24/2025

Thinking of starting an online kids’ clothing boutique (or any fashion brand)? Read this first.

I recently had a discovery call with a founder launching a children’s boutique, and we covered everything from market research to SEO to brand storytelling.

Here’s what you’ll take away from our convo:
🔍 Why keyword research starts with knowing your audience
📦 How to test your concept with a lean “mini store” approach
📍 How to blend pop-up shops with local SEO
📝 Why empathy—not just analytics—makes your content resonate

Whether you’re just starting or planning your next launch, these lessons can help you build a purposeful and profitable e-commerce brand.
Read my new blog:

Learn how to build an SEO strategy for your online boutique business with tips on customer research, keyword targeting, and traffic growth.

09/18/2024

FREE 1 HOUR WEBINAR: HOW TO USE SEO FOR FASHION E-COMMERCE

Join Fashion SEO Specialist Glynis Tao for a free 1-hour webinar on "How to Use SEO for Fashion E-Commerce" on Thursday, September 26th PST (1pm EST). This session is designed to help fashion brands optimize their online presence and drive more website traffic.

Don’t miss this opportunity to learn key strategies to elevate your brand’s visibility in the competitive online marketplace.

In this webinar you will learn about:

✅ What is SEO and what steps should you take to drive more organic traffic to your website?

✅ Why is SEO important for fashion companies?

✅ What’s the difference between SEO versus relying on paid ads?

✅ Simple SEO tips to get you started right now

Details:
📍 Where: ZOOM (Link will be provided upon sign-up.)
🗓️ When: Thursday, September 26th
⏰ Time: 10am PST / 1pm EST

Register here:

I am passionate about helping fashion entrepreneurs build a purposeful and profitable business so they can make a living doing what they love. That's why I am running a series of business workshops to give you the education and support you need to launch and grow your fashion e-commerce business.

05/22/2024

FREE WORKSHOP: How to Write SEO-friendly Content to Help Your Brand Stand Out

If you want to grab your target customer’s attention in an overcrowded marketplace and help your audience get to know, like and trust your brand in order to drive conversions—this workshop is for you.

In this workshop you will learn:
✅ How creating blogs can benefit your business
✅ What fashion e-commerce brands should write about
✅ Tips on crafting high-quality, one-of-a-kind blogs that will stand out and build trust
✅ How to incorporate Search Engine Optimization (SEO) into your blogs to gain more visibility on search engine results and increase website traffic

Practical and informative, this workshop is backed by the latest research on Google Search Engine algorithms. I will provide you with ACTIONABLE steps on how to create more relevant, interesting and useful content for your target audience that will influence them to choose your brand over your competition.

You’ll have a chance to ask questions and connect with me during the session. Register your spot today!
https://info.glynistao.com/free-business-workshops-2024

09/18/2023

Mark your calendar! The next LIVE Community Huddle will be on Thursday, September 21st at 12pm PST (3pm EST) on Zoom.

Let’s continue to gather, share updates, and trade questions and answers about all things apparel and fashion!

Join the Apparel Workshop Community Facebook Group
https://www.facebook.com/groups/693784327688997

Join Zoom Meeting https://us02web.zoom.us/j/89875741870

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09/08/2023

Blogging. Is it really worth it?

Let’s state the obvious, as a business owner, you want your marketing efforts to go toward generating revenue—because you’re here to make money!

Then is blogging for your business really worth it—all the time it takes to create a 1500+ words in a manner that doesn’t seem to “push” your products to the audience?

Consider this data:

Blogs can convert to sales - From 300 consumers surveyed by Hubspot, 56% said they have purchased something from a company after reading a blog post.

Consumers read blogs to learn and be entertained - When asked WHY they read blogs, the most popular response among consumers in a Hubspot survey was “To learn something” followed by “To be entertained”.

Learn how writing high-quality blogs and incorporating SEO increases conversions and brings traffic to your e-commerce website!

Read our new blog: Benefits of Blogging for Business: Blog Writing Tips to Help Your Brand Stand Out

Learn the benefits of blogging for business. SEO & writing tips for high-quality blogs that brings more visibility & traffic to your e-commerce website.

08/10/2023

Mark your calendar!
The next LIVE Community Huddle will be on Thursday, August 17th at 12pm PST (3pm EST) on Zoom.

Let’s continue to gather, share updates, and trade questions and answers about all things apparel and fashion!

Join the Apparel Workshop Community. Link in bio 👆
https://www.facebook.com/groups/69378432768899

Join Zoom Meeting https://us02web.zoom.us/j/89875741870

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apparel

06/27/2023

In my business consulting practice, I encounter fashion apparel entrepreneurs in various stages of their business who get stuck.

Getting stuck is normal.

It doesn’t mean that you’re any less talented or competent than the business owner next to you. It’s simply an indication that extra support is needed. And one of the best ways to get support is through joining a community of like-minded people who share your passion!

This Thursday, June 29th, at 12pm PST we will be hosting our first Live Community Huddle over in the Apparel Workshop Community on Facebook.

I'd love to have you there!

Join the Apparel Workshop Community
https://www.facebook.com/groups/693784327688997

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06/20/2023

I invite you to join the Apparel Workshop Community Facebook Group. We're a community of designers, fashion entrepreneurs and clothing brand owners. Why do it alone, when you can accelerate the growth of your business in a community of brand owners—who truly "get" you!

https://www.facebook.com/groups/693784327688997

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