10/07/2026
This year’s National Breastfeeding Week theme, “Breastfeeding for a Sustainable Start in Life: Strengthen What Works,” invites us to build on effective care, deepen collaboration and strengthen lasting support for families. The timing is symbolic: the 40th week of the year represents a full-term pregnancy and the beginning of lactation.
For BC, strengthening what works can mean expanding access to skilled lactation care, sustaining community and peer support after hospital discharge and investing in enduring programs and supportive environments at work and in public life. Midwives contribute through clinical collaboration and advocacy for improved infant-feeding policies, WHO Code compliance and advancement of the Baby-Friendly Initiative.
Continuing education is also part of this work: reviewing emerging evidence, sharing clinical expertise and translating learning into practical guidance that respects each family’s circumstances and feeding goals.
This week, we're celebrating everyone who helps families feed their babies and the teamwork that ensures support is there whenever and wherever it's needed.