06/09/2026
The World Cup kicks off in Canada on June 12, and over a million visitors are expected to stream into the country as Toronto and Vancouver welcome fans for the chance to watch their teams play on the world’s biggest stage. These fans will have spent major dollars on accommodations and tickets. Canada itself will have spent over $1 billion to host the 13 games. Hospitality workers with Unite Here! Local 40 in Vancouver and UNITE HERE Local 75 in Toronto are set to welcome soccer fans to their cities but at the same time they’re asking: what about us?
The cost of living in each city is remarkably high. Workers say that it’s getting harder to pay for housing and other necessities. The same employers set to rake in the profits from the World Cup—nightly room rates in some locations are going for upwards of $2,000—refuse to pay workers enough to get by. As they fight for the ability to thrive in their cities, hospitality workers have this message for World Cup fans: Welcome to Canada and enjoy the games. It may have cost a lot for you to get here, but we’re paying the higher price.