06/11/2026
๐ What happens when Pride becomes a marketing strategy?
Our newest blog post explores the concept of rainbow washing: when organizations use Pride symbols, messaging, and campaigns to signal support for 2SLGBTQI+ communities without making meaningful commitments to inclusion and equity.
The article examines the ethical tensions surrounding corporate Pride, the commercialization of a movement rooted in activism, and what genuine allyship looks like beyond June.
As rainbow logos appear across brands this month, we invite you to consider an important question: Are organizations prepared to support the values they promote once Pride Month ends?
Read the full blog on our website: https://www.dcontario.org/articles/