09/07/2026
We believe every child deserves to start the school year with dignity, confidence, and opportunity.
A new pair of shoes can help a student feel ready to walk into the classroom, join in at recess, and step into the year ahead alongside their peers. That's why we're on a mission to send kids back to school with brand new shoes of their own.
Thanks to our partnership with , owner of The Shoe Co, DSW and Rubino, we hosted in-store shopping events across Canada this Back to School season, and this video captures exactly why this work matters.
We’re grateful for every partner and community that helped make it happen.