05/14/2026
Communicating on the World Stage: Positioning Canada Ahead of FIFA World Cup 2026 ⚽
Join IABC/Toronto for an evening of insights on how communications, tourism, sponsorship and storytelling can help position Canada on the global stage ahead of FIFA World Cup 2026.
Moderated by Amie Silverwood, President, IABC/Toronto, the event will feature two panel discussions with communications leaders from City of Toronto, Destination Toronto, Hyundai Canada, APEX PR and Weber Shandwick Canada.
Panel Session 1: Building the Stage – City, Tourism and Readiness
Exploring destination positioning, tourism strategy and cross-sector collaboration.
Panel Session 2: Leveraging the Moment – Brands, Sponsorship and Storytelling
Discussing sponsorship, communications strategy and culturally relevant storytelling around major sporting events.
When: Thursday, May 21
Where: APEX PR, 160 Bloor St. E., Suite 600, Toronto
Time: 5:30 to 8:00 p.m.
Refreshments will be provided.
Fees:
$20: IABC Members ($22.60 with HST)
$30: Lite members ($33.90 with HST)
$50: Non-members ($56.50 with HST)
Register now - https://www.karelo.com/register.php?BID=431&BT=10&Ev=23527 and secure your spot
[Image description: White background featuring the logos of APEX PR and IABC/Toronto in the top right corner. An orange banner on the left reads "Join us." The headline reads “Communicating on the World Stage in black and “Positioning Canada Ahead of” highlighted in orange and “FIFA World Cup 2026” in teal colour. Below it is a soft fading gradient featuring speaker photos from left to right: Russell Baker from the City of Toronto, Kathy Motton from Destination Toronto, Nitish Bissonauth from Hyundai Canada, Jennifer Stein from APEX PR and Gabrielle Totesau from Weber Shandwick Canada. Below is a photo of Amie Silverwood, SCMP, President of IABC/Toronto, who is the moderator. Event details appear on the right that reads: “Thursday, May 21, 5:30 to 8 p.m., APEX PR, 160 Bloor St. E., Suite 600, Toronto.”]