10/01/2026
What does it mean to live longer?
More birthdays.
More summers.
More time with the people you love.
These are the moments melanoma can take away.
We launched the Live Longer campaign to help Canadians understand the seriousness of melanoma, the deadliest form of skin cancer.
The facts are hard to ignore:
📈 3–4 Canadians die from melanoma every day.
🇨🇦 Canada has one of the highest rates of melanoma in the world.
📈 Melanoma is the fastest-rising cancer among women in Canada
☀️ 95% of melanoma cases in Canada can be attributed to sun exposure.
🚫 A tan is a sign of permanent skin damage.
There is also an important message of hope: melanoma is largely preventable and highly treatable when detected early.
You can help reduce your risk by protecting your skin:
🌳 Seek shade
⏱️ Limit time in the midday sun
🧥 Cover up
👒 Wear a hat
🕶️ Wear sunglasses
🧴 Use sunscreen
🔎 Check your skin regularly and report any changes to your doctor
No tan is worth your life.
Live Longer. Protect Your Skin.