Rethink Breast Cancer

Rethink Breast Cancer 25 YEARS BEING HERE. 💗 Educating, empowering, supporting, advocating & rethinking breast cancer for younger women. ✨
www.rethinkbreastcancer.com

Rethink Breast Cancer is a bold charity helping young people who are concerned about and affected by breast cancer www.rethinkbreastcancer.com

The Rethink House Pop-Up wouldn’t be possible without the generous support of TELUS. 💗 For 25 years, Rethink Breast Canc...
10/02/2026

The Rethink House Pop-Up wouldn’t be possible without the generous support of TELUS. 💗

For 25 years, Rethink Breast Cancer has been changing the conversation around care for younger women. TELUS has been by our side as a key partner throughout our history, helping raise more than $1.5 million in support of education, research and advocacy.

As our partnership grows, so does our shared vision to inspire connection, community and care. Here is how TELUS is showing up for our community this October:

• The Rethink House Pop-Up is powered by TELUS — come check it out! ✨
• TELUS is sponsoring Rethink’s signature fundraiser, B***yball, which helps fund our mission. 🪩
• TELUS helped sponsor the special issue of The Kit x Rethink Breast Cancer (that just launched!) to get breast health and breast cancer information and Rethink’s resources into the hands of Canadians. 🗞️
• In collaboration with Samsung Canada, when you purchase a Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra phone through TELUS this October, $50 will go to Rethink. 📱

Thank you, TELUS, for helping us continue to rethink breast cancer. 💗

Learn more about our partnership via our profile 🔗.

It’s Breast Cancer Awareness Month (BCAM). We know this time of year can be overwhelming for the community (to say the l...
10/01/2026

It’s Breast Cancer Awareness Month (BCAM). We know this time of year can be overwhelming for the community (to say the least). For those wanting to support the cause, it can also feel like the best time to do that. As we head into this month, we wanted to share more about who we are, what we do and how we’re approaching BCAM this year. A note from MJ, our founder and executive director, below. 💗

“This is our charity’s 25th Breast Cancer Awareness Month! Wow. I’m still letting that sink in.

Like so many of you, I’ve always had a bit of a mixed relationship to ‘BCAM,’ which some call Pinktober. I happen to love pink but the soft ribbons, the vague awareness never resonated. In fact, Rethink was born out of my deep desire to create a new breed of breast cancer charity. One that would modernize the cause to make it relevant to younger people.

25 years later and it feels like we’re doing that again. In some ways, we’ve been back in start-up mode. We’re building something new again. Only this time with 25 years of wisdom and experience and a community that we’re accountable to.

So, BCAM at Rethink this year is going to be very pink, very bold and very action oriented. We are getting loud, telling anyone who will listen about our plans for our next era. Breast cancer has changed, the world has changed, more young women are being diagnosed, more are living longer but they have complex care needs. And far too many young women are still dying from breast cancer. There is work to do! We feel so ready to tackle what’s next. We need the funds to do it. We need supporters to build with us, spread word with us and take action with us.

I’m incredibly proud and grateful that 25 incredible companies are supporting Rethink’s mission work with thoughtful partnerships as part of our special milestone. Partnerships that make our education, support and advocacy possible. Truly. We are a small but mighty organization that punches above our weight in impact, and every dollar raised is vital fuel for our movement!

— MJ DeCoteau, Rethink’s founder and executive director”

This , learn more about Rethink, our mission and the community we serve via our profile 🔗. 💗

The 25 for 25 Collection is now live! 💗✨Available throughout Breast Cancer Awareness Month.In celebration of Rethink’s 2...
10/01/2026

The 25 for 25 Collection is now live! 💗✨

Available throughout Breast Cancer Awareness Month.

In celebration of Rethink’s 25th anniversary, we’ve partnered with 25 of your favourite Canadian brands for a curated collection of limited-edition products with proceeds going towards supporting our mission to improve the lives of those concerned about and impacted by breast cancer.

We’ve always believed Breast Cancer Awareness Month should be about more than simply turning products pink. So while many of the products *are* pink, we’re proud of this collection that gives people a transparent way to shop for good. Most of these products are from female founded and/or run businesses and almost all are donating 100% of the proceeds to help fundraise for Rethink’s future vision. 👏

When is the collection available? 👉October 1 through October 31 for Breast Cancer Awareness Month

Where to buy? 👉In person at The Rethink House Pop-Up (390 Dupont St, Toronto) and in store or online through our partners.

SWIPE to check out our collection! Head to our profile🔗 to learn more and shop.



Here are our incredible partners:
1. Joe Fresh Breast Cancer Awareness Month T-Shirt
2. TELUS x Samsung Galaxy Z Flip8, Galaxy Fold8, Galaxy Fold8 Ultra
3. JENNY BIRD Pink Puffy Pouch
4. Barbet barbet “Boobet” Love Bite
5. BONNE CHOICE Indian Summer Vase by Corsi Design
6. Kitchen Stuff Plus Big Belly Mug
7. KIP Pink Stripe PJs + Cashmere Robe
8. b, halfmoon b, mat + Silk Sleep Mask
9. Province of Canada Support the Canadian Girls Crewneck + Hat
10. PERMISSION Lace Set + Ballet Grip Socks
11. Village Juicery Raspberry Pie Smoothie
12. SMYTHE | Blazers & Tailoring Cashmere Dolman Crewneck
13. Everist The B***y Wash + Pink Konjac Sponge
14. Health Hut Handcare Duo
15. NORMY Dimensional Faux Fur Blanket in Lilac
16. CHOCOLAT DE KAT B***y Bonbons
17. T. LINE The Caroline Shirt in Blush
18. mini mioche Kids Hoodie + Jogger
19. CALLA Mono Nikki Babouche Slippers
20. Fairgrounds Public Racket Club “Always Try Your Breast” Paddle (+ 10% of all court proceeds at their 11 pickleball and padel loc

Rethink Breast Cancer has teamed up with Joe Fresh on a limited-edition t-shirt for Breast Cancer Awareness Month! 💗Avai...
10/01/2026

Rethink Breast Cancer has teamed up with Joe Fresh on a limited-edition t-shirt for Breast Cancer Awareness Month! 💗

Available for $25, this special tee nods to our past collaborations while introducing a graphic motif that reflects the non-linear experience of breast cancer.

Joe Fresh has been a key fundraising partner in Rethink’s history, helping raise more than $450,000. It feels special to come together again for Rethink’s 25th anniversary, with Joe Fresh providing $25,000 to support our mission. ✨

Shop the limited-edition t-shirt all October long online at joefresh.com and at select Joe Fresh stores AND The Rethink House Pop-Up in Toronto!

Head to our profile links for all the details.

Photo of ksenia daniela kharlamova in the t-shirt by KATHERINE HOLLAND for The Kit x Rethink Breast Cancer

Join us for A Day of Living Well with MBC: A day of education, support and connection for the metastatic breast cancer c...
10/01/2026

Join us for A Day of Living Well with MBC: A day of education, support and connection for the metastatic breast cancer community on MBC Awareness Day. 💗

Date? 👉 Tuesday, October 13 (MBC Awareness Day)
When? 👉 We have different sessions throughout the day. Swipe through to see!
Where? 👉 The Rethink House Pop-Up, 390 Dupont St, Toronto, Ontario
Who is it for? 👉 People who have been diagnosed with MBC

Sessions will include:
• Nutrition Talk with a Registered Dietician
• Lunch + Connect
• Mentoring Matters: Ask Anything!
• Yoga + Movement
• Evening Social

Register via our profile 🔗 now. 💗

Registration is required as space is limited.

If you know, you know. If you don’t know, now’s your chance (and we’d love to have you!). S*x + Body is back on October ...
09/28/2026

If you know, you know. If you don’t know, now’s your chance (and we’d love to have you!). S*x + Body is back on October 7 in Toronto, ON! 🔥🌶️💗

This event has become a community favourite and every year we reach greater depths of the conversation about all things s*x, body, intimacy, hormones, relationships.

This year, our IRL deep-dive conversation will unpack medically-induced menopause and its impacts on s*x and intimacy, body image, relationships and more. And it will be extra special as we gather at our new space, The Rethink House Pop-Up, and celebrate Rethink’s 25th anniversary! ✨

We’re bringing together our trusted experts:
👉 Dr. Michelle Jacobson Dr. Michelle Jacobson, OBGYN, to talk all things menopause
👉 Dr. Kim Cullen Dr. Kim Cullen, PhD, C.Psych, Clinical and Health Psychologist and s*x therapist, to dive into all things intimacy, body image and relationships

PLUS, our panel of amazing women with lived experience who are sharing it all:
👉 Julia Julia Jazzie G
👉 Laura Laura Moore
👉 Mia Mia • Toronto & Beyond | Photographer!

Community member, Robby Spring will guide us through this conversation, ensuring no burning question is left unanswered. 🔥

We’ll have bites and beverages AND a special surprise for each guest from one of our 25th anniversary partners, ! You won’t want to miss it. 👀

👉 RSVP now via our profile 🔗. Space is limited! 💗

Thank you to our sponsors for making this possible | Gold Sponsors: Daichi-Sankyo, AstraZeneca Canada and Novartis Canada | Silver Sponsors: , Pfizer Canada and Gilead Sciences Canada | Pink Sponsor: Roche



If you know, you know. If you don’t know, now’s your chance (and we’d love to have you!). S*x + Body is back on October 7 in Toronto, ON! 🔥🌶️💗

This event has become a community favourite and every year we reach greater depths of the conversation about all things s*x, body, intimacy, hormones, relationships.

This year, our IRL deep-dive conversation will unpack medically-induced menopause and its impacts on s*x and intimacy, body image, relationships and more. And it will be extra special as we gather at our new space, The Rethink

We know that movement matters, a lot. Regular physical activity is linked to a lower risk of developing breast cancer an...
09/25/2026

We know that movement matters, a lot.

Regular physical activity is linked to a lower risk of developing breast cancer and can help people feel and function better during and after treatment.

Research also shows that being active after a breast cancer diagnosis is associated with a lower risk of recurrence and dying from breast cancer. That’s why uniting young women around movement is becoming a bigger part of Rethink’s next era.

We’re opening a fitness & movement studio at The Rethink House Pop-Up! 🌟⚡️OPEN TO ALL, whether you’ve been diagnosed with breast cancer or are just looking to support your health and the cause. 💗

Every Saturday in October, we’re bringing together a curated mix of standout Toronto instructors to get you moving. With lots of ways to do it.

Strength, balance, mobility, cardio. Classes giving you a full body burn to those geared towards recovery and rebuilding. Even dance-based movement that feels energetic and fun. Come move, connect and rethink breast cancer with us!

Swipe to meet our amazing instructors! 👉

Whether you have been diagnosed with breast cancer or are just looking to support your health and the cause, come move, sweat and rethink breast cancer with us this October. 💗 Head to our profile 🔗 to sign up for your classes now — space is limited!

SUPPORTED BY b, halfmoon



KICK OFF DAY WITH JAMIE SNOW Jamie Snow 🌟

FULL-BODY STRENGTH + MOBILITY | 50 MIN
SAT, OCT 3 AT 10AM
Powered by PERMISSION

Jamie Snow is a Toronto-based strength and movement coach with extensive experience in personal training, functional movement and mobility. Her approach goes beyond how much weight you can lift or how hard you can work, focusing instead on movement quality, body awareness and building skills that support how you move through everyday life.

Whether someone is beginning a movement practice, returning after time away or working toward an athletic goal, Jamie brings a thoughtful, encouraging approach to helping people move with greater strength and confidence.

GIFTS FROM JENNY BIRD & Permission!
REFRESHMENTS PROVIDED

KICK OFF DAY

ICYMI: WE’RE OPENING THE RETHINK HOUSE POP-UP THIS BREAST CANCER AWARENESS MONTH! 💗✨Last week, we shared our future visi...
09/24/2026

ICYMI: WE’RE OPENING THE RETHINK HOUSE POP-UP THIS BREAST CANCER AWARENESS MONTH! 💗✨

Last week, we shared our future vision and strategy that builds on 25 years of transforming the breast cancer experience for young women. To best meet the needs of the community, we’re opening The Rethink House in 2027/28 to connect, move and thrive beyond breast cancer.

This October, we’re bringing you a pop-up.

We are transforming a space into a living, breathing prototype of The Rethink House during BCAM.

KEY DETAILS
👉 Oct. 2 to Oct. 31, 2026 (when there are no events)
👉 Wed-Sun
👉 10AM-6PM
👉 390 Dupont St. in downtown Toronto
👉The breast cancer community and the public

The pop-up, powered by TELUS, will celebrate Rethink’s 25th anniversary and maximize well-being for all younger women. The month-long experiential space, designed by Cartel, will be an opportunity for people to experience Rethink’s vision, attend educational and community events, shop our limited edition 25 for 25 Collection and help fundraise for the permanent House.

So much more to come, but this is your official invite to come rethink breast cancer with us at the pop-up this October! 💌✨

For more information on the pop-up and events, head to our profile 🔗. 💗

And for those not in Toronto, we will be continuing our virtual programming and are adapting some of the IRL opportunities too. 🫶

TORONTO! Come to our IRL events this October! 💗🌟We’re gearing up for Breast Cancer Awareness Month with The Rethink Hous...
09/22/2026

TORONTO! Come to our IRL events this October! 💗🌟

We’re gearing up for Breast Cancer Awareness Month with The Rethink House Pop-Up. ✨ This space will have in-person events spanning education, fitness and community, all in the name of rethinking breast cancer, together.

Whatcha waiting for? Swipe through for a peek at the events and head to our profile 🔗 to learn more and RSVP. 💗 Space is limited. We can’t wait to see you!

There is much more in store with the pop-up, which we’ll share about soon. And if you’re not in Toronto, we are continuing the virtual offerings you know and love, too! Stay tuned for more.

Address

50 Carroll Street
Toronto, ON
M4M3G3

Telephone

+14162200700

Website

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