ABOUT
Natural Fitness Lab is an Ottawa-based centre-of-excellence for outdoor athletes and adventure built around core technical competencies of: trail running, snowshoeing and cross-country skiing, and extending into winter triathlon, sky running, mountain running, adventure racing, cycling, ski mountaineering, obstacle racing, and ultra distance running. With over a thousand members, the adult
program is the largest and most comprehensive of its kind in Canada. MISSION
To develop outdoor athletes. VISION
We offer the perfect combination of outdoor sports to build applied core strength, cardiovascular endurance, aerobic power, agility, balance, and confidence in a pragmatic and natural environment. Our program builds power-endurance, core strength, coordination and a high-dynamic range-of-fitness within an inclusive group environment. OUR MOTIVATION AND ETHOS
We are dedicated to creating significant opportunities for healthy outdoor lifestyle, promoting natural fitness, physical literacy and inspiring long-term athlete development through direct grass-roots community involvement and global campaigns for gender and age equality in sport, multilingual, multiculturalism, accessibility, science education, leadership and coaching. VALUES
• Physical and mental health;
• Promote and practice inclusivity for all fitness levels and abilities;
• Ensure equality in gender, age and accessibility;
• Generate positive group dynamics;
• Provide a safe and secure exercise environment and program;
• Create opportunities in fitness and sport;
• Encourage personal growth and creative freedom;
• Engagement;
• Advocating gender equality through sport
• Inspire, challenge and foster a sense of wonder;
• Individual agency;
• Nurture the individual and team play;
• Ensure a sense of belonging and encouragement;
• Cultivate Supportive relationships;
• Philanthropic;
• Knowledge transfer;
• Innovation in training; and
• Create pathways to excellence. OBJECTIVES
1. Support personal goals in health and fitness;
2. Foster long-term athlete development in the context of sport-for-life through participative coaching, imprinting and mentorship.
3. Attract, develop and retain top-talent in high-performance sport; and
4. Kickass. BRAND
Attributes of Distinction
• Centre-of-Excellence (CoE) in: Cross-Country Skiing, Trail Running, Snowshoeing, Biathlon, Winter Triathlon/Pentathlon, Obstacle Racing, Ski Mountaineering and Adventure Racing.
• Cross-over sports: Cycling, Mountain Biking, Orienteering. et.al.
• Brilliant X-training opportunities for what ever sport you are in.
• Expert network of technicians, suppliers, safety teams, medical staff.
• High-dynamic range training, natural fitness, and expert mentorship.
• All-Season. All-Terrain. Multi-Sport Capabilities. Competitive Differentiator
• Largest inclusive adult trail running, snowshoeing and skiing club in the Country.
• Most comprehensive high-performance program of its kind from entry level to the Olympics.
• Sophisticated technical Instruction in Cross-Country Skiing, Trail Running, Ultra Running, Snowshoeing, Biathlon, and Winter Triathlon.
• Mentoring by Top Talent (Olympians, World Champions, National Team, Pro-racers)
• The dominant team in trail running, snowshoeing, winter triathlon, obstacle racing and long course XC skiing.
• Spectacularly awesome Individual and team performances
• Top Team Results: National Long Course Cross Country Skiing Championship, Winter Triathlon World Championship, World Snowshoe Championship, Premiere Road Races, National Mountain Running Championships and National Trail Running Series.
• Impressively rapid improvement in fitness and skills. Unique Value Proposition
• team of high-performance athletes;
• extensive network of professionals; and
• coaching expertise. DEFINING SUCCESS
We define success as:
• Collective Enjoyment;
• Realizing Individual Goals;
• Achieving Personal Bests;
• Attending Podium finishes; and
• Overall Team Participation and Results.
