06/04/2026
How are GLP-1s changing the way Canadians shop and eat? Join us for an insightful discussion on what the data is telling us about purchasing trends, product development opportunities, and the future of baked goods in a changing marketplace.
Topics include:
• The data that matters — Key findings from Ardent Mills’ study on how GLP-1 medications are influencing baked goods purchasing across Canada and North America.
• A reformulation roadmap — How Ardent Mills is developing higher-protein, higher-fibre, and lower-sugar flour solutions for evolving consumer preferences.
• A strategic portfolio filter — Identify which products face risk, where opportunities exist, and how to adapt to changing health-conscious buying habits.
• The long view — Who is adopting GLP-1s, how market growth is expected to evolve, and what it could mean for demand over the next 18–36 months.
Featuring:
• Tricia Ryan (BAC)
• Reid McEachran (Ardent Mills)
• Derrick Lichti (rxfood.com)
June 25, 2026
4:00 PM EST
Via Zoom
Free Webinar
Register now: baking.ca
Webinar sponsored by