Career Coach Irina

Career Coach Irina Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Career Coach Irina, Community Organization, Newmarket, ON.

06/19/2026

“Just stop caring about work” is terrible career advice.

Your life does not magically start after 5 p.m.

I honestly think we’ve overcorrected a little when it comes to work and career conversations online.
I understand where it’s coming from. People are burnt out. Exhausted. Disconnected. Tired of hustle culture telling them to sacrifice themselves for a job. I’ve been there too.

But I don’t think the answer is to completely stop caring about work altogether.

Because work impacts so much more than just your paycheck.

You spend over 2,000 hours a year working.
If you feel bored, unfulfilled, disconnected, underpaid, checked out, or quietly unhappy most of the time… that feeling doesn’t magically disappear when your laptop closes.

It follows you home.
Into your energy. Your confidence. Your relationships. Your overall quality of life.

I think what people are actually craving isn’t caring less.
I think they want work that fits their life better.

Work that supports the kind of life they want to build.
Work that allows space for family, health, relationships, freedom, rest, ambition, creativity, or whatever matters most to them.

And yes, there will be compromises and trade-offs you make along the way for the life you ultimately want to build. That’s true for everyone.

But I don’t think the goal is emotional detachment from your career.

I think the goal is finding work that feels more aligned with who you are now… because people evolve.

You evolve.
What you value changes.
What motivates you changes.
What you need from work changes.

And deep down, I think that’s what most people are actually craving.

Let me know if I’m off base here.

06/17/2026

The advice to “customize your resume for every job” is exhausting… and honestly, outdated.

You don’t need 50 versions of your resume.

You need one powerful resume built for the role you actually want (hello, getting clear on your target role)
Because if you’re applying to the same type of role across companies…

They’re looking for the same core strengths in your target role.

For example: Leadership, Strategy, Business impact.
You’ll see the same competencies listed across the board.

When those strengths are clearly positioned on your resume, it works across multiple companies without constant rewriting your resume, saving you hundreds of hours.

And the best part? When you have clarity on how you’re perfectly aligned to your target role, that’s when interviews start rolling in.

Comment RESUME and I’ll send you my free resume guide!

06/16/2026

Andy gave 10 years of his life to that company, worked his way up to Vice President, built successful projects, delivered results, and did everything most people believe should guarantee security and respect in their career.

Then one approved vacation changed everything.
While boarding a flight to Costa Rica, he got a call from the CEO’s assistant telling him to get off the plane. The work was already 95% complete, the trip had been approved, and leadership had literally told him to enjoy his vacation.

But when he came back, the CEO never spoke to him again, his show was handed to someone else, and he was slowly pushed out of the company he had given so much of himself to.

This conversation with Andy was such an important reminder that sometimes the problem is not you.

Sometimes the environment itself is unhealthy, and no amount of loyalty, overworking, sacrifice, or proving yourself can fix leadership operating from ego, fear, or dysfunction.

I think so many people (including myself!) internalize experiences like this and assume they failed somehow, when in reality some workplaces will continue taking from people no matter how much they give.

Your career matters deeply, but your confidence, identity, peace, and sense of self matter too. Don’t lose yourself trying to earn validation from people who already decided not to see your value.

🎧 Listen to the full conversation now on the Career Cravings Podcast.

06/15/2026

Networking doesn’t have to feel awkward 😬

What’s the cringiest message you’ve ever received?

06/14/2026

Can’t believe I’ve never talked about money on the podcast before, considering when most of us think about work… money is usually the first thing that comes to mind.

But while so many people see work as just a means to an end, I’m on a mission to help more people find meaning in their careers.

We can do work that is fulfilling AND pays.

Now out on the Career Cravings Podcast.

06/13/2026

If interviews make you nervous, try this 5 minutes before you walk in

One of the fastest (also my favorite) ways to challenge imposter syndrome is to stop focusing on everything you think you lack, and start reminding yourself of the evidence that already exists that you can achieve the thing you’re setting out to do!

And yes, you already have the evidence.

Write a list of at least 25 reasons why you are capable of succeeding in the role, career, or life you want next.

You can include accomplishments you are proud of, challenges you have overcome, skills that come naturally to you, moments where you exceeded expectations, and qualities that make you exceptional to work with.

Ask yourself:

How do I know I can do an amazing job in this role?
Where have I already proven myself before?
What would the people who believe in me say about me?

Your brain is already collecting evidence every day! This exercise helps you finally start paying attention to it, so you can remind yourself how incredible you are.

Save this for before your next interview 💾

06/12/2026

Create the perfect first impression on Linkedin to get more recruiters reaching out to you!

Follow along if you’re growing your network and career this year 💌

06/11/2026

Two weeks ago, I sent the first copies of my book to a few people closest to me.

And I was terrified hitting send.

I knew writing this book would be vulnerable, but I don’t think I realized how vulnerable it would feel to let people actually read it for the first time.

There are stories in these pages I have never shared publicly before. The big defining moments that shaped me, changed the way I see work, and became the frameworks I now teach.

And then the messages started coming back.

Friends and family telling me they were emotional, reflecting on their own lives, and thinking about what it really means to create a fulfilling career and life.

Carly was one of the first people to read it, and here’s what she had to say.

I’m now putting together the launch squad for the book, a group of early supporters who want to be part of helping this message reach more people who are craving a more fulfilling career and life.

You’ll get early access details, and a chance to help bring this book into the world.

If you’d love to be part of it, let me know I’ll add you to the list.

06/10/2026

👇 Comment INTERVIEW and I’ll send you my free interview guide with the exact questions to ask at every stage.

Most people spend hours preparing answers for interviews, but don’t end up asking the right questions that’ll actually help them move forward, to the stage where they can actually learn about and negotiate the things they want.

That’s a problem.

In the FIRST interview, a lot of the questions candidates obsess over honestly do not matter yet.

Your goal in a first interview is not to figure out vacation time, flexibility, benefits, or every tiny detail of the role. These things matter, but not yet.

Your goal is to leave that conversation with them wanting to bring you back, so that you CAN raise your negotiating power, and then ask for all of the things you’re looking for.

There is a time and place for every question in an interview process.

Ask the wrong question too early → you can unintentionally sound misaligned or focused on the wrong things.

Ask the right question at the right stage → you immediately stand out.

That’s why I broke this down step-by-step in my free interview guide.

👇 Comment INTERVIEW and I’ll send it to you.

06/10/2026

Helping you build the career you crave has become the career I crave 🫶

I make people believe their dream role is not “too much” to want.

I make their experience impossible to overlook.

I make their interviews feel less like proving themselves and more like owning who they already are.

I make job searches feel strategic, not soul-crushing.

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Newmarket, ON

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