MinimizeMarch

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Our Story

In its earliest stages of development, minimizeMARCH. began when I picked up the book Affluenza—How overconsumption is killing us? And how to fight back in the summer of 2017. I was blown away after learning about how consumption levels of earth’s resources per person in western society have skyrocketed in the last 100 years. Most significantly, I learned that the appalling amount of things we own and the resources we use — which take a significant toll on our home (earth)—isn’t making us any happier! I began to ponder the ramifications of such an environmental and social catastrophe.

After diving into the subject for a project in Environmental Science 103 at Queen’s University the following Fall semester, it became clear—something must be done. The biggest barrier seemed to be that this was a complex issue that very few are aware of; so I decided, let’s enable people to learn by doing.

Enter minimizeMARCH.: a campaign designed to raise awareness about the issue of overconsumption by having participants pledge to reduce consumption in four key areas; consumerism, water, food and energy. To do this, individuals will attempt to reach specific weekly and monthly goals set by our team. At first, I thought of making it a one-day event, like a different ‘earth day’ if you will, but quickly decided, “Hey, if ‘boxing ‘day’ gets an entire week now, then I’m taking an entire month!”.

After roughing out the basics of what I wanted the campaign to look like, I went around pitching the idea to various lectures to gauge interest. For all I knew, this could have been a totally obscure and unreasonably long event that students just don’t have the time or commitment level to participate in. Fortunately, I soon learned I was wrong!

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