06/11/2026
Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what options they have that may be a better fit.
In the latest KORE Podcast episode, Andrew breaks down why most outdoor businesses are the wrong shape for VC, and why using equity to solve a cash-flow problem is like taking out a splinter with a chainsaw. He also covers the funding tools founders overlook, the big wholesale orders that can quietly kill small brands, why "coachability" beats product and pitch, and the “danger zone” where a brand is too big to be small and too small to be big.
Listen in wherever you get your podcasts or here: https://koreoutdoors.org/podcast/episode-46-andrew-luter-of-rio-chato-investments/
KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.