IABC Edmonton

IABC Edmonton The association of choice for northern Alberta’s best business communicators. Our members are strategists, planners, writers, and designers.

IABC Edmonton is the local chapter of the International Association of Business Communicators — an organization that boasts nearly 14,000 members working in over 58 countries throughout the world. We are recognized as the professional association of choice for communicators -- and we work in areas such as marketing, consulting, community relations, and public relations. The purpose of this group i

s to bring us all together — IABC members, students and other communications professionals to share best practices, exchange ideas and make connections!

Communicators are being asked to justify themselves in ways they haven’t had to before. To leadership. To clients. To an...
03/18/2026

Communicators are being asked to justify themselves in ways they haven’t had to before. To leadership. To clients. To anyone holding a budget.

Your Capital Award is more than recognition. It is proof.
Proof of strategic thinking. Proof of effectiveness. Proof of impact.

If you have work that moved the needle, this is the moment to show it.

🔔 submissions are now open for the 2026 Capital Awards. enter your best work by April 17 - www.capitalawards.ca

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02/26/2026

CommUnity is back!
Join us after work on Mar 5 for good vibes, great convos, and even better company 🍻

🗓️ Thursday, Mar 5
🕓 5:00–7:30 PM
📍 Campio Brewing Co. (Downtown YEG)

🎟️ IABC members get a free drink ticket
another one if you bring a non-member friend 👀

No agenda. No pressure. Just connection.
Come through! 🤝💬

YEGNetworking CommsLife

On January 20, Prime Minister of Canada Mark Carney delivered what many have described as a standout address at the Worl...
01/27/2026

On January 20, Prime Minister of Canada Mark Carney delivered what many have described as a standout address at the World Economic Forum in Davos.

The speech quickly travelled beyond the room, reverberating across countries, news cycles, and commentary. Much has already been said about why it resonated so strongly. But from a communicator’s perspective, it’s also worth pausing to look at how it was structured.

From a communications standpoint, here are six takeaways from the speech worth paying attention to:

1.An opening rooted in shared reality.
2.Direct naming over euphemism.
3.Story used to ground complexity.
4.A central idea stated plainly and repeated with purpose.
5.Clarity over jargon.
6.A close grounded in ownership and confidence.

These are not rhetorical flourishes. They are deliberate communication choices that build credibility, invite understanding, and help ideas travel far beyond the moment they’re delivered.

When you’re writing, how much thought do you give to structure, clarity, and how your message will land beyond the moment?

Speechwriting Communicators

01/01/2026

Happy New Year from IABC Edmonton 🎉

As we step into 2026, we’re grateful for the conversations, connections, and community we built together this past year.

Thank you to our members, volunteers, speakers, sponsors, and partners for continuing to show up for the craft of communication and for one another.

Here’s to a new year of learning, collaboration, and stories that matter.
We’re excited for what’s ahead and glad to have you with us.

Wishing you a happy, healthy, and inspiring New Year.

If you want a shorter social-first version or a slightly more formal email version, I can do that next.

12/30/2025

IABC Edmonton Wrapped 2025 🎧

This year, we didn’t just post content. We built connection.

From CommUnity nights where real conversations took centre stage, to professional development that sharpened our skills, to stories that amplified the people behind the work, 2025 was about showing up for the craft of communication and for each other.

We wrapped the year with Behind the Campaign, bringing communicators together for thoughtful conversations on strategy, storytelling, and civic engagement. It was a fitting reminder of what this community does best when we gather in the same room.

This is our year in review.
This is IABC Edmonton Wrapped.

Looking ahead to 2026, more connection, more learning, and more stories that matter.

StrategicCommunications ProfessionalCommunicators Storytelling LeadershipInComms YEGEvents YEGCommunity EdmontonProfessionals

12/25/2025

Happy Holidays from IABC Edmonton

As the year comes to a close, we’re grateful for the conversations, connections, and collaboration that shaped our community. Wishing you a season of warmth, reflection, and renewal.

Grateful

11/12/2025

🎟️ Tickets are live now! (Link in bio)

Curious how Edmonton’s biggest mayoral campaigns captured the city’s attention? Come hear the stories, strategies, and creative moves that shaped the race.

When: November 20
Time: 5:30 PM doors | 6:00 PM panel | 7:00 PM Audience Q&A | 7:30 PM Networking
Where: Muttart Theatre, Stanley A. Milner Library, Lower Level
🎟️ Tickets: $25 IABC members | $50 non-members

Meet the experts:

Dan Nielsen (Team Knack)
Mike Vivian (Team Walters)
Omar Mohammad (Team Mohammad)
Alex Hryciw (Team Cartmell)
Winston Pon (Team Jaffer)

💡 Panels, audience Q+A, and behind-the-scenes insight into research, media relations, digital engagement, and rapid response.

🤝 Stick around for networking with Edmonton’s communications pros and connect in a relaxed, collaborative setting.

For anyone who loves campaigns, storytelling, marketing, PR, and civic engagement.

11/12/2025

Tickets are live now! (Link in bio)

Curious how Edmonton’s biggest mayoral campaigns captured the city’s attention? Come hear the stories, strategies, and creative moves that shaped the race.

When: November 20
Time: 5:30 PM doors | 6:00 PM panel | 7:30 PM networking
Where: Muttart Theatre, Stanley A. Milner Library, Lower Level
🎟️ Tickets: $25 IABC members | $50 non-members

Meet the experts:

Dan Nielsen (Team Knack)
Mike Vivian (Team Walters)
Omar Mohammad (Team Mohammad)
Alex Hryciw (Team Cartmell)
Winston Pon (Team Jaffer)

💡 Panels, audience Q+A, and behind-the-scenes insight into research, media relations, digital engagement, and rapid response.

🤝 Stick around for networking with Edmonton’s communications pros and connect in a relaxed, collaborative setting.

For anyone who loves campaigns, storytelling, marketing, PR, and civic engagement.

11/11/2025

Today, we join our community in remembering and honouring those who served and sacrificed for our freedom. Their courage reminds us of the strength that comes from unity, service, and shared purpose.

11/06/2025

When your province’s new licence plate becomes a trademark headache... what do you do?

Alberta’s plan for a fresh plate design hit a snag when a New Brunswick business owner revealed she owns the trademark for “Strong & Free” — the same phrase appearing on every design.

Denise Dow, founder of Strong & Free Emblem Inc., trademarked the slogan for decorative licence plates and other products. Now, she’s open to Alberta using it — for a small royalty that she says she’d partly donate back to the province.

The situation raises some interesting questions about ownership, pride, and messaging.

If you were managing communications for Alberta, what would you do?

🅐 Push forward and defend the motto
🅑 Work out a deal and keep the peace

👇 Share your vote in the comments!

💼 New week, new campaigns, same MarComm magic.As MarComm pros across Edmonton (and beyond) dive into another week of cra...
11/03/2025

💼 New week, new campaigns, same MarComm magic.

As MarComm pros across Edmonton (and beyond) dive into another week of crafting stories, managing content, and bringing ideas to life — here’s a little look inside our toolkit.

The not-so-secret tools that keep our ideas flowing, our content sharp, and our messages clear.

From brainstorming in Notion to polishing copy with Grammarly and tracking results in Google Analytics — these are a few of the go-tos in our MarComm toolkit.

👇 What would you add? What’s one tool, app, or ritual you can’t communicate without?

10/26/2025

Your product just got used in a major heist.
What do you do?

That’s what happened to German company Böcker after the Louvre robbery, when thieves used one of their lifts to steal €88M in jewels.

Their response?
🪜 “When you need to move fast.”

The ad went viral and sparked a conversation about humour, timing, and tone in communication.

If it were your brand, what’s your move?

Vote below and tell us why you’d choose that approach.

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