04/16/2026
Guinness ... nectar of the gods.
In 1914, the Guinness Brewery at St. James’s Gate in Dublin was the largest brewery in the world. It employed around five thousand people, and by the standards of the era it was an unusually generous employer.
Since the turn of the century, Guinness had been running welfare schemes covering medical care, pensions, and housing for its workforce, at a cost that by 1907 amounted to one-fifth of the entire annual wages bill.
The brewery had built a reputation, even among competitors, as a place where working-class men could build stable lives.
When war broke out in August 1914, the company encouraged employees to enlist. What followed was more than passive encouragement. Guinness guaranteed that every man who left to serve would have his job waiting when he returned.
It paid half of each soldier’s ordinary wages directly to his family every week he remained in service, so that wives and children at home were not left without income while their husbands and fathers were in the trenches.
Additional war bonuses were paid on top of that. A dedicated War Gifts Committee was formed inside the brewery specifically to organize and dispatch parcels to men on active service.
Over 800 employees served, drawn from every level of the company, from senior management to laborers in the maltings and cooperage.
They served mainly with the Royal Dublin Fusiliers, the Royal Irish Fusiliers, the Irish Guards, and the Royal Army Medical Corps, fighting across France, the Middle East, and beyond. Forty-seven received gallantry awards including the Military Cross, the Distinguished Conduct Medal, and the Croix de Guerre.
Two of the company’s own directors served at the front.
Of the 800 men who left, 103 did not come back.