Established in 1996, UMAC, The Urban Music Association of Canada, serves as the lone music industry service provider for urban music* in Canada and the work of Canadian urban artists. UMAC offers professional development services to assist music industry artists succeed as cultural entrepreneurs. UMAC assists talent in the music industry to build sustainable careers and find success in a the Canad
ian musical landscape that is not necessarily designed for urban music achievement. UMAC is the voice of Canada’s urban music* industry. It is a member-driven, non-profit organization dedicated to building the domestic and international profile of Canadian Urban Music*. UMAC offers professional development workshops, networking events and artist showcases to its members and stakeholders. By utilizing its relationships with industry and government decision-makers, UMAC is a strong and active advocate for positive, progressive and beneficial policies, policy reform and directives for Canada’s urban music* industry. UMAC’s national scope is supported by regional representatives in major urban centers and through partnerships with provincial music industry associations, government funding and supporting organizations across Canada. These, and other relationships assist UMAC to serve as a national resource and central point of contact for members of the entertainment industry and other stakeholders who wish to tap into the urban music scene.
