AMAAS Alberta Media Arts Alliance Society

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AMAAS Alberta Media Arts Alliance Society

The Alberta Media Arts Alliance Society (AMAAS) is an arts service organization that aims to advocate, educate and celebrate the media arts in Alberta.

10/08/2026

Congrats to Calgary International Film Festival (CIFF) for another amazing festival and to all the Alberta filmmakers who premiered their films to full houses! Our province is full of talent and we love supporting them!🎬 🙌🏻✨

10/04/2026

Congrats 40th Edmonton Intl Film Festival on your 40th season and for hosting 146 films in Treaty 6! Thank you to all the filmmakers for sharing your work and shoutout to SMUDGE THE BLADES (MOVIE) for selling out all your screenings.

We love that film brings community together and spark connections. See you next year!

09/25/2026

Thank you to our passionate board and staff for devoting last weekend to the creation of our 3-year strategic plan. It was so special having you all up in Edmonton!

Amazing icecream from DRTY ICE CREAM

See 3rd picture for our best prairie dog poses!

09/24/2026

Congratulations Mosquers Film Festival on another amazing festival! The AMAAS team attended the Mosquers Incubator Showcase at Metro Cinema , networking events, and of course the Gala — where we saw 6 incredible films, punctuated with stand-up comedy and a beautiful performance by tamtam تام تام !

Our hearts are so full. I keep thinking about how at the Gala the Mosquers team said "This festival runs on love" we felt it!

09/18/2026

Last week Vicki and Sophia travelled south to Medicine Hat and Lethbridge! The schedule was packed with tours, meetups, and attending presentations, as well as giving one of our own! It was lovely connecting with old members and meeting new ones! Neither of us had been to Medicine Hat before, and we can't wait to go back!

Perhaps you have put it together already. 👀... The next AMAAS conference will be held in Medicine Hat, and we could not be more excited!!! June 2027

We began our time in Medicine Hat with a generous tour of the Esplanade led by TREX Southeast curator Sierra Zukowski, where later that evening Canada Council Liaison Consultant Michelle Schultz gave a presentation. There we happened to bump into the new residency cohort at Medalta!

The following day we toured the Monarch movie theater, originally constructed in 1911. In 2023 a group of rotarians purchased the building, and significant renovations began! Janessa showed us every corner of the theater, from the projection room to the old film incinerator in the basement. We even got to see the original "silver screen"! Rumor has it that the Monarch's marquee will be restored in time for the 2027 AMAAS conference!

We made our way to Medalta, where we attended artist talks followed by a tour of Medalta's museum, art gallery, production studio, kilns, and artist residency! Thank you, April, Leandra, Katherine, Sarah, and Tomo!

That evening past board member and PULP Digital Creators founder Jim Kuehn had us speak at their creators' fall meetup on the beautiful rooftop terrace of the Esplanade. The weather was iffy, but the mood was warm!

Our trip continued in Lethbridge, where we met with past board member James Phelan at the U of L. Huge thanks to Christa, Baz, Erin, and Megan for showing us around the studios/spaces available to the Media Studies students. We will be back in Lethbridge in the spring to meet current students and alumni at their annual Vibe Fest!

Our last stop was the DigiArts festival at CASA! It was great to support and witness this celebration of art, culture, fashion, and digital arts!

06/11/2026

We are so excited to be joined by three amazing media artists/collectives to start the AMAAS Media Arts Tour in Lethbridge!

Hosted at Casa and moderated by Lethbridge Board member Danielle Wintrip, we will be chatting with David Hoffos, Kels Valenzuela Delamarter, and StrudelBrand about their unique artistic practices, and the successes and challenges of being a media artist in Lethbridge.

Register before June 15 to get early bird pricing! Go to: https://www.zeffy.com/en-CA/ticketing/amaas-media-arts-tour-lethbridge-edition

David Hoffos received their BFA from the University of Lethbridge in 1994. Since 1992, Hoffos’s multi-disciplinary practice has been showcased in over 40 solo exhibitions at institutions in Canada, the U.S.A., Switzerland, Spain, and Portugal. Notable venues include the National Gallery of Canada, Montréal Museum of Fine Arts, Art Gallery of Ontario, Museum of Contemporary Art, Fundació Joan Miró - and the Southern Alberta Art Gallery where Hoffos’s monumental installation series Scenes from the House Dream debuted in 2009. They have received awards, including the Images Grand Prize in 2007, and the inaugural 2002 Sobey Art Award (2nd place).

Kels Valenzuela Delamarter (she/her) is a biracial Pilipino-Canadian filmmaker, writer, and digital artist based in Treaty 7 territory and in the city of Lethbridge, Alberta. She is the host and creator of the video podcast Q***r in Alberta and the co-director and co-producer of the upcoming documentary film, Beki na, Breadwinner Pa! on Telus Optik TV. Kels sits as a director and advisor on the board’s of the Canadian Museums Association, the BC Museums Association's 2SLGBTQIA+ Advisory Circle, and Telefilm Canada’s Q***ring the Screen. Through her work in heritage and film, Kels strives to share heartfelt, fun, and intersectional representations of life in Alberta today.

STRUDELBRAND is a community-minded, arts-based visual marketing powerhouse focused on producing innovative work within the greater Lethbridge area. Just think of us as a giant, interactive public art display. Our mission is simple: we want you to see the beauty of Lethbridge, everywhere you look. And film is our medium.

06/09/2026

The Alberta Media Arts Alliance Society’s Annual General Meeting for 2026 will be held on Monday, June 29, 2026 at 6:30PM. Register to receive a Zoom invite to attend virtually at: https://www.amaas.ca/amaas-agm/

Our president, Jamie McRae and Executive Director, Vicki Van Chau will be presenting reports for the year, as well as hear updates from Membership & Projects Coordinator, Sophia Lengle and Edmonton Community Coordinator, Shawn Tse. Board Treasurer Sharon Kahanoff will be presenting the Financial Statements for the 2025/2026 fiscal year ending March 31, 2026.

We will also be electing new board members for a 3-year term and are particularly interested in members that live outside Edmonton or Calgary. If you’re interested in running to be on the AMAAS Board of Directors, send a letter of intention to [email protected] by June 22 for consideration.

You must be a member of AMAAS to have voting privileges. To sign up or renew your membership, go to amaas.ca.

06/05/2026

AMAAS’ biennial Media Arts Tours continues, this time in Lethbridge on Saturday, June 27! 🚌

Take a curated tour of Lethbridge’s media arts community, while networking with media artists and professionals across Alberta!

Register before June 15 and for only $60, you can hop on the private coach bus in Calgary at 9AM and head to Lethbridge while watching a curated screening program by the Lethbridge International Film Festival! This package also includes a curated media arts tour with catered lunch and dinner, before heading back to Calgary at 10PM!

Don't need the bus? The full day tour with lunch & dinner is only $30 if you register by June 15!

The tour includes stops at Casa, Southern Alberta Art Gallery, and Lethbridge Polytechnic, featuring Lethbridge media artists David Hoffos, Kels Valenzuela Delamarter (host of Q***R IN ALBERTA podcast), STRUDELBRAND!, game demos by Lethbridge Game Developers Guild and more!

For more info, go to amaas.ca or https://www.zeffy.com/en-CA/ticketing/amaas-media-arts-tour-lethbridge-edition

05/12/2026

Curious about Canada Council for the Arts | Conseil des arts du Canada funding for media art projects?

Join laura jeanne lefave, a Program Officer for the Artistic Creation and Artist Driven Organizations components of the Explore and Create program at the Canada Council for the Arts, as she demystifies the process! Her specializations are Digital Arts and New Media, Media Arts (moving image practices), and Visual Arts, so this is your chance to ask all your questions you've ever had about preparing a proposal for Canada Council!

This FREE webinar will be held online via Zoom on Saturday, May 23 from 1PM - 2:30PM. Please register here to get the Zoom link: https://forms.gle/8KVPe8u18xgPMfrJA

04/28/2026

FascinAsian Film Festival - Edmonton is happening next month from May 12-16 and we're so excited to be a part of it!

Join AMAAS on Friday May 15, 6 p.m., at the Landmark Cinemas 9 Edmonton City Centre for a FREE Industry Panel Discussion: Off the Beaten Filmmaker's Path!

This free event is an open, candid industry conversation that centres non‑traditional routes into filmmaking: careers that began through community storytelling, self-funded projects, online platforms, adjacent creative industries, cultural work, activism, or learning-by-doing outside film school and legacy systems. This panel invites local filmmakers to share how they built momentum without waiting for permission—how they found collaborators, sustained themselves financially, navigated gatekeeping, and defined success on their own terms. Panelists will speak honestly about detours, setbacks, hybrid careers, and the creative strategies that helped them survive and thrive in an industry not designed with them in mind. Whether you’re emerging, mid-career, or redefining your relationship to film, this conversation aims to validate alternative journeys and spark new ideas for forging a path that reflects who you are, where you come from, and how you want to create.

Panelists: Joselito II De Los Angeles, Omar Mouallem, Anne Mueller
Moderator: Vicki Van Chau
Co-presented by Alberta Media Arts Alliance Society
Co-sponsor: Alberta Media Production Industries Association

RSVP for a limited free spot here: https://edmonton.fascinasian.ca/schedule/industry-panel-discussion-off-the-beaten-filmmaker-s-path-free-69c88db982b849f4992a46dc

Address

223 12 Avenue SW
Calgary, AB
T2R0G9

Telephone

+15878322627

Website

http://www.amaas.ca/

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