The Movement
The founding father of the Slow Food Movement, Carlo Petrini, recognized in 1986 that the industrialization of food was standardizing taste and leading to the annihilation of thousands of food varieties and flavors. Concerned that the world was quickly reaching a point of no return, he wanted to reach out to consumers and demonstrate to them that they have choices over fast food and
supermarket homogenization. He rallied his friends and began to speak out at every available opportunity and soon the movement was born and Slow Food was created. Today the organization is active in 50 countries and has a worldwide membership of over 80,000. People have responded to the growing movement, because they have become tired of buying the same things, eating the same foods and living the same lives. With these interests in mind, Slow Food’s mission is to create a robust, active movement that protects taste, culture and the environment as universal social values.
