05/15/2026
Members of the RMED team recently attended a workshop hosted by Community Futures Westman featuring Peter Kenyon, focused on storytelling, community identity, and the growing role of the experience economy in shaping local development.
One idea that stayed with us is this: people are no longer only choosing products or places based on function alone. They are choosing experiences, connection, authenticity, and stories they can remember and share.
For rural communities, that shift is significant.
It changes how we think about tourism, downtowns, local businesses, events, investment attraction, public spaces, and even how communities tell their story.
The conversation was a reminder that economic development is not only about infrastructure and statistics. It is also about how people experience a place, how welcomed they feel, what they remember, and what makes them want to return, invest, live, or build there.
Thank you to Community Futures Westman for organizing the session, and to Peter Kenyon for the practical insights and stories shared throughout the day.