Lead Tourism for Good

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Lead Tourism for Good Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Lead Tourism for Good, Nonprofit Organization, 317 Banff Avenue, Suite 300, Banff, AB.

"An outstanding example of destination-wide sustainability communication." 💚 That's what international judges at the Sk...
10/06/2026

"An outstanding example of destination-wide sustainability communication." 💚

That's what international judges at the Skål International 2026 Sustainable Tourism Awards said about Lead Tourism for Good, ranking us third worldwide in the Communications & Innovative Sustainable Solutions category!

🌲 25 Stories from the Trails in 2025, from the Wim & Nancy Pauw Foundation to the Moraine Lake Bus Company to Parks Canada's work on aquatic invasive species
🎤 Speaker Series events on behavioural science, climate and sustainability measurement
🚌 Transportation Shift: people who saw the campaign were two to three times more likely to take transit

This vision was shaped by input from more than 2,000 community members. Thank you to every business, partner, and neighbour sharing it. 🙌

Scroll our feed for the stories, and read more at leadtourismforgood.com.

What if sustainability was built into the signs that shape a visitor's experience? 🌲Our latest Stories from the Trails h...
09/22/2026

What if sustainability was built into the signs that shape a visitor's experience? 🌲

Our latest Stories from the Trails highlights Valley Sign & Design, a Banff-based business finding practical ways to reduce its environmental footprint, from sourcing responsibly harvested cedar and planting trees with every wood sign produced, to repurposing retired signs and helping remove ocean-bound plastic.

It's a great example of how small actions can add up and how local businesses are advancing the Nature Positive and Climate Action Trail as part of Lead Tourism for Good.

Thanks Valley Sign and Design for submitting your story!

👉 Read it here: https://tinyurl.com/5ufn444s

09/21/2026

92% of residents value living close to nature as important to their quality of life. 🍃

This was one of the key insights shared by the community during the development of Lead Tourism for Good, helping shape the vision for tourism is Banff and Lake Louise.

✨ Celebrate Indigenous cultures, stories, and traditions at Buffalo Nations Cultural Day this Saturday, September 19 fro...
09/15/2026

✨ Celebrate Indigenous cultures, stories, and traditions at Buffalo Nations Cultural Day this Saturday, September 19 from 10am.

Join the in Banff for a free, full-day celebration. Set along the Bow River and across the museum’s historic grounds, the day offers opportunities to connect with Elders, Knowledge Keepers, artists, artisans, youth leaders, and community members while learning about the rich cultural heritage of the Treaty 7 Nations.

Through the Indigenous Connections trail as part of Lead Tourism for Good, the destination is working to champion Indigenous tourism as reconciliation in action. Events like Buffalo Nations Cultural Day are a powerful example of that work in practice, creating opportunities to learn from Indigenous voices, celebrate cultures, and build meaningful connections that foster greater understanding and respect.

Lead Tourism for Good starts from a shared love of Banff and Lake Louise and a strong belief in the good of tourism. 🧡
09/02/2026

Lead Tourism for Good starts from a shared love of Banff and Lake Louise and a strong belief in the good of tourism. 🧡

There's no better pairing than a mountain view and your favourite drink in a reusable cup. ☕🏔️In a national park communi...
08/28/2026

There's no better pairing than a mountain view and your favourite drink in a reusable cup. ☕🏔️

In a national park community, small choices can have a big impact. Programs like Banff Borrows make it easier for residents and visitors to reduce single-use waste and help care for the place we all love.

Together, these everyday actions help us .

✨ The first step on a new path is often an open door.In the Canadian Rockies, a new Indigenous Residency Scholarship is ...
08/15/2026

✨ The first step on a new path is often an open door.

In the Canadian Rockies, a new Indigenous Residency Scholarship is helping create pathways for Indigenous participation in the ski industry.

Delivered in partnership between SkiBig3 and Nonstop Snow, the pilot program provided participants with accommodation, meals, lift access, training, and Level 1 ski instructor certification, removing financial barriers and opening the door to new career opportunities. 🎿🏔️

More than a scholarship, it's an example of how collaboration can create meaningful opportunities, strengthen representation, and help build a more inclusive future for tourism. 💙

🔗 Learn more and read the latest Stories from the Trails feature here: https://tinyurl.com/4nstkyzb

What if doing the right thing for the park came with a little reward? 🚗🌲A new initiative "Park Mode" is testing a differ...
08/07/2026

What if doing the right thing for the park came with a little reward? 🚗🌲

A new initiative "Park Mode" is testing a different approach to encouraging responsible travel in Banff National Park.

Through pop-up activations in Banff, visitors arriving together in groups of four or more have been surprised with rewards, from complimentary admission to the Whyte Museum to sightseeing lift tickets at Mt. Norquay. 🎟️🏔️

The idea is simple: small choices, like carpooling, can help reduce traffic, parking demand, and emissions while creating a better experience for everyone.

It’s an example of how the tourism industry can test new ideas and find creative ways to encourage choices that are better for people and the park. 💚

🔗 Learn more: https://tinyurl.com/52az9e3j

Did you know Parks Canada has a volunteer program that gives community members and visitors the chance to help care for ...
08/05/2026

Did you know Parks Canada has a volunteer program that gives community members and visitors the chance to help care for Banff National Park? 🌲🏔️💚

From habitat restoration and trail monitoring to wildlife observations and litter cleanups, volunteers play an important role in protecting the park and helping others experience it safely and responsibly. 🌿🥾🐻

The program is a great example of how conservation and tourism can work together—and how we can all play a role in caring for this incredible place. 🤝

Have you ever participated in the Parks Canada Volunteer Program?

🔗 Learn more about the program: https://tinyurl.com/tndwcuap

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317 Banff Avenue, Suite 300
Banff, AB
T1L1B3

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