09/10/2026
October is the month of BREAST CANCER AWARENESS, a global opportunity to raise awareness of breast cancer and call for action to improve access to timely diagnosis and quality care.
This year’s theme, "Every story is unique, every journey matters", recognises that every breast cancer experience is different. Behind every diagnosis is a person, a family and a unique journey.
Every person affected by breast cancer deserves to be supported and treated with dignity. And anyone, wherever they live, should have access to the care they need.
According to the World Health Organisation (WHO), breast cancer is the most common cancer among women. The Organisation says, in 2024:
- 2.4 million women were diagnosed with cancer worldwide
- 694,000 women died from the disease
- 8.2 million women were living with breast cancer at the end of the year
Therefore, to ensure early detection and treatment, women are encouraged to:
- CHECK their breasts regularly
- GET screened early
- SEEK timely diagnostic and treatment
- SUPPORT every journey
BEST IN ADVOCACY AND PROTECTION