20/10/2026
๐๐๐ฒ ๐: ๐๐๐ค๐ข๐ง๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ญ๐ซ๐๐๐ ๐ฐ๐จ๐ซ๐ค ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐ก๐ข๐ง๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ
Todayโs conversations moved deeper into one of the most practical questions facing Botswanaโs entrepreneurs: ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฆ๐๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฏ๐ข๐ฌ๐ข๐๐ฅ๐, ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐๐ง๐ ๐ซ๐๐๐๐ฒ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ ๐๐๐ฒ๐จ๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ฆ๐ฆ๐๐๐ข๐๐ญ๐ ๐ฆ๐๐ซ๐ค๐๐ญ?
On Day 2 of the ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ซ๐๐๐ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ ๐ฎ๐ง๐๐๐ซ ๐ญ๐ก๐ ๐๐๐ซ๐ข๐๐๐ง ๐๐จ๐ง๐ญ๐ข๐ง๐๐ง๐ญ๐๐ฅ ๐
๐ซ๐๐ ๐๐ซ๐๐๐ ๐๐ซ๐๐ (๐๐๐๐
๐๐), participants explored how businesses can strengthen their digital presence, develop clearer product catalogues, use digital payment systems and better understand the logistics required to serve customers across borders. These areas form part of the trainingโs wider focus on preparing enterprises for the continental market.
But being online is not simply about creating a page and posting products.
Participants unpacked some of the details that can shape how an international customer experiences a business online, from avoiding overcrowded advertising and presenting information clearly, to understanding how products can be positioned for different audiences and markets. The discussions also touched on digital payment options, insurance and other practical considerations that become increasingly important as businesses expand.
The day also created space for entrepreneurs to engage directly with a representative from the Ministry of Trade and Entrepreneurship, raising some of the challenges they face and discussing where systems, support and the business environment could be strengthened.
That exchange matters.
Preparing businesses for continental trade requires more than training entrepreneurs. It also requires listening to the realities they encounter and creating stronger links between the businesses pursuing opportunities and the institutions that can help make those opportunities easier to access.
The takeaway from Day 2 is clear: digital trade is not simply about being online. It is about building a business that customers can find, understand, trust, pay and buy from, wherever they are.
As the training continues, the focus remains on turning continental opportunity into something Botswanaโs entrepreneurs can practically use to grow.