Chithuen Phendhey Association

Chithuen Phendhey Association Chithuen Phendhey Association is a prominent Civil Society Organization dedicated to cultivating a compassionate and resilient society

Established in 2011 under the Royal Patronage of His Majesty the King, Chithuen Phendhey Association (CPA Bhutan) is a prominent Civil Society Organization dedicated to cultivating a compassionate and resilient society. At its core, the association envisions a nation where the well-being of every individual, family, and community is not just prioritized but safeguarded, creating an environment free from the enduring impacts of Adverse Childhood Experiences (ACEs), trauma, addiction, and mental health disparities. The CPA Bhutan was established in response to the growing concern about the severe negative impact of addiction, particularly drugs and alcohol, on the overall health and well-being of individuals and society at large. Initially founded as a response to drug and alcohol problems, the association initiated numerous services and interventions at the treatment and intervention levels. However, with accumulated experiences and learning over time, it became evident that intervention and treatment alone were insufficient. There arose a realization that addressing the root causes and factors contributing to mental health issues and addiction was paramount. Over time, the association expanded its focus beyond mere intervention and treatment, actively engaging in preventative measures to address the contributing factors to mental health issues and addiction. The experience gained underscored the importance of a holistic approach that goes beyond treating the symptoms, emphasizing the need to prevent the underlying causes. Furthermore, the Chithuen Phendhey Association is privileged to operate under the esteemed Royal Patronage of His Majesty the King. This patronage not only highlights the significance of the organization but also emphasizes a shared commitment to fostering a resilient community. The association, with the support of His Majesty the King, continues to strive towards its mission of not only addressing the immediate challenges posed by addiction but also preventing the root causes to create lasting and enduring well-being within the community.

๐ŸŒฟ Honoring Our Rangers on World Ranger Day ๐ŸŒฟToday, on World Ranger Day, we pay tribute to the brave men and women who de...
31/07/2026

๐ŸŒฟ Honoring Our Rangers on World Ranger Day ๐ŸŒฟ

Today, on World Ranger Day, we pay tribute to the brave men and women who dedicate their lives to protecting our forests, wildlife, and natural heritage. Their commitment, often under challenging and dangerous conditions, helps safeguard biodiversity for future generations.

We also remember those rangers who have lost their lives or been injured in the line of duty. Their courage and sacrifice remind us that conservation is not just about protecting natureโ€”it is about protecting our shared future.

Let us all play our part by respecting nature, supporting conservation efforts, and appreciating the invaluable work of our rangers.

Happy World Ranger Day! ๐ŸŒ๐ŸŒฒ๐ŸฆŒ
Protecting nature today for a better tomorrow.

Photo courtesy: WWF Bhutan

๐——๐—ฟ๐˜‚๐—ด ๐—ฝ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€ ๐˜พ๐™๐™๐™ช๐™ ๐™๐™–The โ€œYes, We Careโ€ drug prevention and awareness campaign was officially launche...
27/07/2026

๐——๐—ฟ๐˜‚๐—ด ๐—ฝ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€ ๐˜พ๐™๐™๐™ช๐™ ๐™๐™–

The โ€œYes, We Careโ€ drug prevention and awareness campaign was officially launched in Chukha Dzongkhag on 27 July 2026 at the Phuntsholing Dungkhag Administration, with the ceremony chaired by the Dasho Dungpa and attended by sector heads and staff. The campaign will run from 27 July to 25 August 2026, reaching schools, offices, communities, youth groups, families, and local leaders across the Dzongkhag.

Initiated by the Chithuen Phendhey Association (CPA), the campaign addresses growing concerns related to substance use disorders and mental health challenges among Bhutanese youth. It emphasizes that protecting young people requires collective responsibility from parents, educators, policymakers, and communities.

Guided by the theme โ€œYes, We Care,โ€ the campaign calls for stronger family engagement, supportive learning environments, evidence-based policies, and communities that empower youth to make positive choices. The initiative is inspired by His Majesty The Kingโ€™s 2022 National Day Address, which highlighted substance abuse as a serious national concern requiring urgent collective action.

The campaign is a key component of the Comprehensive Reintegration and Intervention Program for Substance Use Disorder (CRIP), supported by OCASC and CSOA and funded through the Government of India under GOI PTA grant . CPA expressed gratitude to the Chukha Dzongkhag Administration and all partners for their support in making the initiative possible.



Chhukha Dzongkhag Administration
Prime Minister's Office - PMO, Bhutan
India in Bhutan (Embassy of India, Thimphu)
Civil Society Organizations Authority

26/06/2026
International Day Against Drug Abuse and Illicit Trafficking 2026The World Drug Problem: Persisting Issues, New Challeng...
26/06/2026

International Day Against Drug Abuse and Illicit Trafficking 2026

The World Drug Problem: Persisting Issues, New Challenges, Innovative Responses

The observance began with the offering of butter lamps and prayers for those affected by substance use disorders, their families, and communities, while remembering those who have lost their lives to addiction. It was a moment of reflection, hope, and our shared commitment to building a healthier and more compassionate society.

The program highlighted the significance of the International Day Against Drug Abuse and Illicit Trafficking, emphasizing that while the global drug problem continues to evolve with new challenges, our responses must also evolve through prevention, evidence-based treatment, recovery support, community engagement, and collaboration.

One of the most powerful moments of the event was hearing from people with lived experiences of addiction and recovery. They shared their personal journeys, the challenges they faced, the hope they found through recovery, and the importance of family, community support, and access to treatment. Their stories reminded us that recovery is possible and that every person deserves dignity, compassion, and a second chance.

On this day, we reaffirm our commitment to preventing substance use, reducing stigma, supporting recovery, and working together to create a Bhutan where every individual has the opportunity to live a healthy, meaningful, and drug-free life.

Together, let us turn hope into action and innovation into lasting change.

On the joyous occasion of Her Majesty The Gyaltsuenโ€™s Birthday, the CPA joins the people of Bhutan in extending our hear...
03/06/2026

On the joyous occasion of Her Majesty The Gyaltsuenโ€™s Birthday, the CPA joins the people of Bhutan in extending our heartfelt wishes and profound gratitude to Her Majesty, whose wisdom, grace, and compassion continue to inspire and uplift us all.

Happy Birthday, Your Majesty!

03/06/2026

๐Ÿ“ข ๐“๐ก๐ž ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‚๐จ๐ง๐Ÿ๐ž๐ซ๐ž๐ง๐œ๐ž ๐จ๐ง ๐‹๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐Œ๐ž๐๐ข๐œ๐ข๐ง๐ž ๐š๐ง๐ ๐Œ๐ข๐ง๐๐Ÿ๐ฎ๐ฅ๐ง๐ž๐ฌ๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ฌ๐ญ๐ซ๐ž๐š๐ฆ๐ž๐ ๐ฅ๐ข๐ฏ๐ž ๐จ๐ง ๐ญ๐ก๐ž ๐Š๐†๐”๐Œ๐’๐ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐๐š๐ ๐ž

๐Ÿ—“๏ธ ๐Ÿ“ ๐‰๐ฎ๐ง๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” | 8:50 AM โ€“ 12:00 PM (BST)
๐Ÿ—“๏ธ ๐Ÿ” ๐‰๐ฎ๐ง๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” | 9:00 AM โ€“ 4:00 PM (BST)

Join us online and be part of this important international dialogue on health, wellbeing, and mindfulness.

๐ŸŒฟ ๐ƒ๐š๐ฒ ๐Ÿ๐Ÿ โ€” ๐‘๐ž๐š๐œ๐ก๐ข๐ง๐  ๐‡๐ž๐š๐ซ๐ญ๐ฌ, ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐‘๐ž๐ฌ๐ข๐ฅ๐ข๐ž๐ง๐œ๐žToday's  Drug Prevention and Awareness Program brought vital awareness to...
01/06/2026

๐ŸŒฟ ๐ƒ๐š๐ฒ ๐Ÿ๐Ÿ โ€” ๐‘๐ž๐š๐œ๐ก๐ข๐ง๐  ๐‡๐ž๐š๐ซ๐ญ๐ฌ, ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐‘๐ž๐ฌ๐ข๐ฅ๐ข๐ž๐ง๐œ๐ž

Today's Drug Prevention and Awareness Program brought vital awareness to two schools.

The morning began with a meaningful session at Sengdhyen Lower Secondary School, where teachers and students engaged in open, honest conversations about the impact of Adverse Childhood Experiences, substance use and the critical importance of early intervention.

The afternoon carried us to Tash*thang Middle Secondary School, Samtse, where educators and students came together to explore healthy coping strategies, understand the risks of drug abuse, and strengthen the protective factors that shield young lives.

"This session opened our eyes to issues we see every day but rarely discuss openly. The tools and strategies shared today will help us better support our students not just inside the classroom, but in their lives beyond it. We are grateful." โ€” Teacher

"I never knew how much our early experiences could affect our choices later in life. Today made me feel like I am not alone, and that there are people who truly care about our future. I will carry this with me." โ€” Student

One school at a time, one conversation at a time โ€” we are nurturing a generation empowered with knowledge, resilience, and the courage to say no. Our schools are our strongest frontlines.


Prime Minister's Office - PMO, Bhutan
India in Bhutan (Embassy of India, Thimphu)
Civil Society Organizations Authority
Samtse Dzongkhag

๐——๐—ฎ๐˜† ๐Ÿฎ๐Ÿญ ๐–๐ก๐ž๐ซ๐ž ๐‚๐ฅ๐ข๐ง๐ข๐œ๐š๐ฅ ๐’๐ค๐ข๐ฅ๐ฅ ๐Œ๐ž๐ž๐ญ๐ฌ ๐‚๐จ๐ฆ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ญ๐ž ๐‚๐š๐ซ๐žAs part of the ongoing Drug Prevention and Awareness Program, the CP...
01/06/2026

๐——๐—ฎ๐˜† ๐Ÿฎ๐Ÿญ ๐–๐ก๐ž๐ซ๐ž ๐‚๐ฅ๐ข๐ง๐ข๐œ๐š๐ฅ ๐’๐ค๐ข๐ฅ๐ฅ ๐Œ๐ž๐ž๐ญ๐ฌ ๐‚๐จ๐ฆ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ญ๐ž ๐‚๐š๐ซ๐ž

As part of the ongoing Drug Prevention and Awareness Program, the CPA team conducted a session on Adverse Childhood Experiences (ACEs) for the health workers of Dorokha 10-Bedded Hospital on 30th May 2026.

๐Ÿ’ก ACEs (Adverse Childhood Experiences) are potentially traumatic events in childhood that have lasting impacts on health and behaviour. Equipping health workers with this knowledge enables them to provide compassionate, trauma-informed care and support those at risk of substance use.

The session provided health workers with valuable insights into the link between early-life adversity and substance use, strengthening their ability to identify and support vulnerable individuals in our communities.

๐Ÿ’ช When health workers understand ACEs, the entire community benefits. Families receive more empathetic support, vulnerable children are identified and protected sooner, and the link between childhood trauma and adult substance use is broken through timely, informed intervention. A trauma-aware health workforce is the foundation of a healthier, drug-free Bhutan.

The CPA team continues its dedicated efforts โ€” building knowledge, building resilience, and building a healthier Bhutan. ๐Ÿ‡ง๐Ÿ‡น๐ŸŒฟ


Prime Minister's Office - PMO, Bhutan
India in Bhutan (Embassy of India, Thimphu)
Civil Society Organizations Authority
Samtse Dzongkhag

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Chhubogang
Thimphu
1100

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