16/04/2026
Unlike mere excess, Popism is a conscious statement: where color, contrast, and ornamentation are tools filled with identity and cultural meaning. ✨
It is intentional exaggeration.
Every element is placed to create impact and desire, maintaining a strategic edge that communicates strength and presence. Here, form reaches its full power as a symbol.
This direction is part of the ESSÊNCIA 2027_II research from .
Join us to see how this aesthetic comes to life in materials and products.
📍 July 7th & 8th
🏢 Pro Magno Events Center, SP
Brazilian Materials
We gather for tomorrow.