07/02/2026
We’re excited to share the successful completion of our data project with Scimm! This innovative startup, based in the Wintercircus, develops perfectly tailored sportswear that combines performance, personalisation, and sustainability. The goal? Sportswear that truly fits the athlete, while reducing material waste and maximising comfort and performance.
Our mission was to support Scimm in further refining their customisation strategy by analysing body scan data. By applying cluster analysis, the team identified key body shape clusters that provide actionable insights for product design and personalisation at scale.
A big thank you to the project team, who worked with great commitment and professionalism to turn data into meaningful insights.
A big thank you to Tessa from Scimm for giving us this opportunity and for her enthusiasm, openness, and valuable input throughout the project. Your involvement brought real-world relevance and impact to the students’ work.
And of course, a special thanks to Jesse from Datashift, a data and AI consultancy company with a strong practice-driven vision, the students translated complex data into concrete, business-relevant outcomes, for his expert guidance, technical clarity, and trust in the team from start to finish your contribution truly strengthened this collaboration.
We’re proud of what we achieved together and excited to see how Scimm continues to innovate in the world of sustainable, personalised sportswear!
