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EuropeActive

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We are the leading voice and not-for-profit organisation representing the European fitness and physical activity sector. More People | More Active | More Often

12/10/2026

Delighted to host the third edition of the Exercise for Health event on 2 December at the European Parliament in Brussels.

For the second year in a row, Nina Carberry and EuropeActive will welcome European policymakers, health stakeholders, researchers and fitness and physical activity sector representatives to discuss practical examples of cross-sectoral collaboration that pave the way to building a healthier, more active Europe.

The focus is clear: how can we turn the strong evidence for physical activity into practical action for prevention and public health?

Physical inactivity remains a major driver of noncommunicable diseases and premature death, yet physical activity is still underrepresented in many public health strategies. Exercise for Health creates a space for the sectors that can help change this to connect, share evidence and explore practical solutions.

This year, the event moves from dialogue to delivery, with discussions and examples of cross-sector collaboration across:

→ Healthcare through movement: exercise in prevention and the case for greater investment
→ Medical weight loss: redefining fitness and the essential role of resistance training
→ Mental health & youth: supporting mental wellbeing and engaging younger generations
→ Innovation & tech: turning data into action responsibly

📅 2 December 2026
📍 European Parliament, Brussels, Belgium
🎟️ Attendance is by invitation only

09/10/2026

🧠 Today is World Mental Health Day.

Not every movement needs to look like a workout.

Sometimes it is a walk, a class, a stretch, a cycle to work, or simply a moment that helps us feel more connected to ourselves and others.

Physical activity can support mental wellbeing by helping manage stress, improve mood, build confidence and create opportunities for connection. At the same time, it is not a cure-all, and it should never replace professional support when someone needs it.

This is why mental health and wellbeing have been an important focus of this year’s campaign: because being active is also about inclusion, community and feeling welcome.

For those who want to go deeper, our free Mental Health & Wellbeing Guide brings together evidence and practical advice for professionals, organisers, employers, educators and communities.

👉 Read the guide: https://www.beactiveday.eu/inclusion

And today especially: check in with yourself, check in with someone else, and keep making space for movement and connection. 💜

01/10/2026

📖 What’s shaping the next chapter of Europe’s fitness sector?

Our latest Highlights Magazine includes a Wellhub feature, ‘Navigating the New Era of Fitness: Growth Strategies for Europe’s Fitness Sector’, which draws on exclusive findings from the Wellhub Fitness Business Growth Report 2026.

Europe’s fitness market continues to grow, reaching 75.5 million members and €39.1 billion in revenue at the end of 2025. But alongside this growth, operators are navigating increasing competition, rising acquisition costs and rapidly evolving member expectations.

The feature explores some of the key trends shaping the market, from the growing demand for flexibility and holistic wellness to the increasing role of technology, AI and corporate wellness partnerships in supporting future growth.

One finding particularly highlights the pressure facing businesses: 96% of European operators say local competition has intensified over the past three years.

So, what does this new landscape mean for the future of Europe’s fitness sector?

🔎 Discover the feature in our latest Highlights Magazine to read the full article and access the Wellhub Fitness Business Growth Report 2026.

👉 https://www.europeactive.eu/blog/highlights-3/ea-highlights-september-2026-167

01/10/2026

👵🧓 Today is the International Day of Older Persons, a day to celebrate older people and highlight the importance of inclusion, connection and opportunities to stay active at every stage of life.

As the European Week of Sport comes to an end, we’re reminded that physical activity is for everyone, regardless of age. Creating accessible and welcoming opportunities to move can help people stay connected, maintain their independence and enjoy the social and wellbeing benefits that come with an active lifestyle.

Back in 2023, focused on intergenerational inclusion, highlighting the importance of reducing barriers that can prevent older people from taking part in physical activity. It was also a reminder of the role that sport and movement can play in bringing different generations together and creating stronger, more connected communities.

Three years later, that message remains just as relevant. 💜

As we celebrate the thousands of activities organised across Europe and close another European Week of Sport, let’s keep creating spaces where people of all ages can move, connect and enjoy being active together.
Because being active has no age limit. 💜

29/09/2026

❤️ MOVE FOR A HEALTHIER HEART

This World Heart Day, we’re joining the call to raise awareness of the often-overlooked signs of cardiovascular disease and the importance of taking action to protect heart health. We’re also delighted to support the World Heart Federation’s movement to celebrate physical activity as part of everyday life.

The “Keep the Beat” challenge highlights how simple, regular movement can support cardiovascular health. From taking the stairs instead of the lift to building walking breaks into the working day, everyday choices can help people move more.

Physical inactivity is linked to a more than 20% higher risk of cardiovascular disease, with inactive populations facing nearly twice the CVD risk of those who are physically active.

The fitness and physical activity sector reaches millions of Europeans every day and has an increasingly important role to play in making active lifestyles even more accessible.

At EuropeActive, we’ve been working at EU level to strengthen the role of physical activity in the cardiovascular health agenda. Together with our National Associations, we have engaged with the EU’s three main institutions - the European Commission, European Parliament and Council - to highlight the contribution of physical activity to prevention, healthcare and reducing health inequalities.

Our work includes:

📌 January 2025: Responding to the Hungarian Presidency’s Council Conclusions on cardiovascular health.
https://www.europeactive.eu/blog/news-2/fitness-and-physical-activity-sector-unites-for-eu-action-on-heart-health-93

📌 September 2025: Contributing to the European Commission’s consultation on the future Safe Hearts Plan.
https://www.europeactive.eu/blog/news-2/europeactive-and-its-national-associations-responds-to-eu-cardiovascular-health-plan-consultation-116

📌 February 2026: Calling for greater integration of physical activity into the European Parliament’s cardiovascular disease strategy.
https://www.europeactive.eu/blog/news-2/europeactive-calls-for-broader-integration-of-physical-activity-in-the-european-parliament-cvd-strategy-133

Heart health is a shared responsibility. We look forward to working with stakeholders across sectors to strengthen collaboration and ensure that physical activity is recognised as an essential part of Europe’s approach to cardiovascular health.

Together, we can help create healthier, more active communities across Europe. ❤️

23/09/2026

🌍 Today is !

Across Europe, people are coming together to move, connect and celebrate the joy of physical activity. From fitness clubs and studios to schools, workplaces, communities and local initiatives, this year’s campaign is bringing movement closer to people in 24 countries across the continent.

This year, we’re putting mental health and well-being at the heart of the campaign. Physical activity can play an important role in supporting our wellbeing, building connections and creating positive experiences, and is an opportunity to explore how we can make those experiences more inclusive and meaningful for everyone. 💜

A huge thank you to all our National Associations, partners, members and sector stakeholders who are bringing to life across Europe. Your commitment, creativity and energy are what make this campaign possible.

And don’t forget to tag us and use so we can see how you’re getting active today!👋

So, wherever you are and however you choose to move today, let’s celebrate being active together.

Happy DAY! 💜

22/09/2026

🤝 We’re excited to welcome Cédric Febvre to EuropeActive as our new Director of Business Development.

With 17 years of experience in the global fitness and wellbeing industry, Cédric specialises in international sales, business development, revenue growth, market expansion and strategic partnerships. Having led international commercial teams and worked across diverse markets, he brings a strong understanding of the fitness ecosystem and a passion for building relationships and driving sustainable business growth.

Kai Troll, CEO of EuropeActive, shares:

“Cedric brings a lot of passion, background and integrity to the team. It is a step towards building and professionalising EuropeActive.
Our sector is growing and therefore also the EuropeActive community. And our role is to create valuable engagement opportunities to serve our members. Cedric’s appointment comes therefore at a time when we diversify, expand the communities, create value and essential impact across Europe.”

Welcome to the team, Cédric! 👋

22/09/2026

🇮🇪 EuropeActive was pleased to take part in PAF Ireland, organised by Stable Events, the first edition of this supplier-buyer event in Ireland.

Our Partnerships Manager Emilia Happel shared insights into European fitness market trends, covering growth, consolidation and the rise of community-driven formats such as HYROX, before joining a panel discussion on the future of physical activity in Ireland alongside Karl Dunne (Ireland Active) and Marianne Doyle (Ukactive).

The event also offered a valuable opportunity to look at how wider European trends are reflected in the Irish market, from changing consumer expectations to new formats and approaches to engaging people in physical activity.

With suppliers, operators and industry organisations all part of the conversation, PAF Ireland highlighted the value of bringing different perspectives together as the sector continues to evolve.

Thank you to Stable Events for launching PAF Ireland and creating a space for the industry to connect and share perspectives. We look forward to continuing these conversations and following the development of the Irish fitness market. 🤝

21/09/2026

🧠 Today is World Alzheimer’s Day.

Alzheimer’s disease is the most common form of dementia, affecting memory, thinking and everyday life. While physical activity is not a prevention or treatment for Alzheimer’s disease, staying physically active can be one of the lifestyle factors that supports overall brain health and wellbeing.

Regular physical activity can benefit the brain in several ways, from supporting cardiovascular health and blood flow to helping maintain cognitive function and overall wellbeing. Being active can also create opportunities for social connection, an important part of mental and emotional wellbeing.

That’s why keeping movement part of our everyday lives matters at every age. Whether it’s walking, cycling, dancing, playing a sport or simply finding more opportunities to move throughout the day, regular activity can contribute to a healthier, more active life.

💜 And with just 2 days to go until , we’re also getting ready to celebrate movement across Europe.

This year, puts a special focus on Mental Health & Wellbeing, highlighting the important role that physical activity can play in supporting how we feel, connecting us with others and contributing to our overall wellbeing.

So, as we count down to , let’s make space for movement, connection and wellbeing in our everyday lives.

18/09/2026

🌍 Bringing the fitness sector into the physical activity conversation at

Our Health Policy Manager Alina Chebes took part in the Conference in Ljubljana from 8–10 September, joining more than 450 professionals working across physical activity, health, research, policy and urban planning.
The conference offered an opportunity to share our sector’s experience, learn from the latest research and contribute to wider discussions on how we can support more active and healthier populations across Europe.

This year, EuropeActive contributed in two ways:

📌 Presenting the Healthy Lifestyles for Europe (HL4EU) project in a session exploring how policy, systems and cross-sector collaboration can shape physical activity.

📌 Taking part in the HEPA Europe Network Working Group on Active Ageing, bringing the perspective of the fitness and physical activity sector into discussions with colleagues from research, policy and practice.

Across the conference, discussions covered a wide range of topics, from green spaces and 24-hour movement behaviours to active ageing and the role of physical activity in the context of GLP-1 treatments. We also heard from the European Commission, WHO Regional Office for Europe, national ministries and researchers about current and upcoming developments in physical activity policy and practice.

These exchanges matter. The fitness sector has a practical role to play in the wider public health conversation. Every day, fitness professionals and facilities help people become more active, build lasting habits and support their health and wellbeing.

At the same time, being part of networks such as HEPA Europe helps our sector stay connected to the latest evidence, research and policy discussions shaping the future of physical activity.

Thank you to the HEPA Europe Network for another valuable opportunity to connect, learn and contribute. We look forward to continuing the dialogue and bringing the experience of our sector into these discussions.

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Heures d'ouverture

Lundi	09:00 - 18:00
Mardi	09:00 - 18:00
Mercredi	09:00 - 18:00
Jeudi	09:00 - 18:00
Vendredi	09:00 - 18:00

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