EuropeActive

EuropeActive We are the leading voice and not-for-profit organisation representing the European fitness and physical activity sector. More People | More Active | More Often

Want to stay ahead of the latest trends shaping Europe’s health and fitness sector? 📊At EHFF 2026, the European Health &...
01/06/2026

Want to stay ahead of the latest trends shaping Europe’s health and fitness sector? 📊

At EHFF 2026, the European Health & Fitness Market Report 2026 was presented by Herman Rutgers and Karsten Hollasch, providing the latest insights into the state of the industry across Europe.

Developed by EuropeActive in collaboration with Deloitte, the European Health & Fitness Market Report 2026 is now available as an eBook. From market size and consumer behaviour to operator performance, M&A activity, and the new Wearables Consumer Trends 2025 section, the report delivers essential insights for industry professionals across Europe.

Whether you are an operator, investor, supplier, policymaker, or industry stakeholder, this report is an invaluable resource for understanding the evolving European health and fitness landscape and the opportunities ahead.

📖 Get your copy here:
https://europeactive.blackboxpublishers.com/en/publications/ehfmr-deloitte-europeactive/european-health-fitness-market-report-2026

💡 EuropeActive members benefit from an exclusive discount on the report, as highlighted in the latest EuropeActive Newsletter.

You can also explore EuropeActive’s full range of publications on the platform.

28/05/2026

In May, we officially launched the 2026 edition of , our annual continent-wide campaign and the fitness and physical activity sector’s flagship contribution to the European Commission’s European Week of Sport 💜

What started as a sector initiative has grown into a powerful European movement. In 2025, reached 22 countries, delivered 25 778 events, engaged 829 707 participants, and achieved a communication reach of 13,6 million people across Europe. In 2026, we are aiming even higher, towards 1,000,000 participants 🔥

➡️ This year’s focus is Mental Health and Wellbeing, recognising both the important role physical activity can play in supporting mood, confidence, routine and social connection, and the importance of creating environments in which people feel safe, welcome and supported.

📚 As part of this year’s edition, EuropeActive has also published a new Mental Health and Wellbeing Guide for the fitness and physical activity sector. It explores how environments, communication, inclusion and everyday practice can help create spaces that are safer, more inclusive and more responsive to mental health and wellbeing.

We are now working with our national associations and partners to bring the campaign to life across Europe, and we would be delighted to welcome even more organisations, communities and stakeholders into the movement!

If you would like to join 2026, support the campaign, or help spread the message and raise awareness, please contact us at [email protected] 📩

🔗 www.beactiveday.eu

20/05/2026

Take your club’s standards to the next level with FITcert®. 🌟

In this video, José Teixeira, COO of Solinca, shares his perspective on the value of FITcert® and the importance of maintaining high standards in safety, quality, professionalism, and trust across the fitness industry.

FITcert® supports clubs in demonstrating their commitment to excellence in line with the European standard EN17229. Whether you are just beginning your FITcert® journey or already progressing through certification, we are here to support you every step of the way.

👉 Learn more about FITcert® and discover how your club can benefit from certification: https://www.fitcert.eu/

Join the growing network of clubs raising the bar for safety and quality across Europe.

13/05/2026

Great conversations, familiar faces and a strong sense of community in Cologne. 🤝

Ahead of EHFF 2026, EuropeActive hosted the Presidents’ Council Dinner, bringing together our Presidents’ Council members, EHFF speakers and the EuropeActive team for an informal evening of exchange and connection.
It was a valuable moment to step away from the conference setting, reconnect with colleagues and partners, and share perspectives on the future of the European health and fitness sector.

A big thank you to our Presidents’ Council members for joining us and for their continued support of EuropeActive’s work. We are also grateful to EGYM and LifeFit Group for sponsoring the evening and helping make it possible.

📍 Next up: EHFF 2027
🗓 Save the date: 07 April 2027 | Cologne

Video credit: Calmday

Policy Recommendations on Enabling Cross-Sectoral Approaches for Healthy Lifestyles in Europe are now published! 🇪🇺📚Foll...
11/05/2026

Policy Recommendations on Enabling Cross-Sectoral Approaches for Healthy Lifestyles in Europe are now published! 🇪🇺📚

Following 30 months of collaborative work, the recommendations underline the need for stronger cross-sector cooperation to support healthy lifestyles through physical activity, bringing together sectors such as health, sport, education, mobility, environment, and community development.

Building on the HL4EU Call for Action, the recommendations draw on:
🟢 Desk research
🟢 Analysis of good practices across Europe
🟢 Stakeholder input gathered through Virtual Focus Groups

The publication sets out key areas for action, including:
🔹 stronger governance and coordination
🔹 sustainable funding models
🔹 integrating physical activity into health and prevention systems
🔹 promoting equity and lifelong healthy lifestyles
🔹 improving evidence and impact measurement

A big thank you to all partners, stakeholders, and contributors involved in the Healthy Lifestyles for Europe project (HL4EU) and consultation process! 🙏

Full document available via the link in bio! 🔗 https://www.europeactive.eu/projects/hl4eu

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A bittersweet moment yesterday as we hosted the final conference of the Healthy Lifestyles for Europe project (HL4EU), c...
05/05/2026

A bittersweet moment yesterday as we hosted the final conference of the Healthy Lifestyles for Europe project (HL4EU), closing 30 months of collaboration across sport and physical activity, health, active mobility, and beyond 👏🇪🇺

💡Our goal was to support a cross-sectoral approach to healthy lifestyles through physical activity - to tackle and reduce health inequalities.

We know the benefits are clear - for health, society, and the economy. Yet in policymaking, physical activity still falls through the cracks.

Why?
Because of its cross-cutting nature. Responsibilities are fragmented, and too often, no one takes full ownership.

With HL4EU, we worked to address this by:
📊 collecting evidence and good practices
🗣️ engaging stakeholders through focus groups
📜 developing practical, evidence-based policy recommendations

We also put cross-sectoral collaboration into practice. This final event, co-organised with the European Parliament Multipliers Outreach Unit and the European Public Health Association, contributed to the momentum of European Public Health Week.

Key discussions focused on bridging policy, practice and implementation:

➡️ Integrating physical activity into healthcare systems, with insights from Portugal - Gil Batista Rosa (University of Lisbon)
➡️ Embedding physical activity across policies, with Finland’s Get Finland Moving Programme - Minttu Korsberg (Ministry of Education and Culture), showing what strong political will can achieve

Our panels brought together diverse perspectives:
Sarah Lynch (European Commission), Sabine Vuik, PhD (OECD), Niall Moyna (Dublin City University), Caroline Costongs (EuroHealthNet), and Sara König (adidas Foundation).

Lots of data, actions, and inspiring examples were shared. A clear message emerged that we need stronger alignment across sectors, clearer ownership, and real political commitment to achieve more active lifestyles and sustainable health outcomes.

🙏 Thank you to all speakers, partners, and participants. And especially to our project consortium for 30 months of committed collaboration - Federation of the European Sporting Goods Industry, POLIS network, European Network of Outdoor Sports, Greek Carers Network EPIONI, European Liver Patients'​ Association - ELPA, It's Great Out There Coalition, European Initiative for Exercise in Medicine e.V.

🇪🇺 This project was enabled by the Erasmus+ programme of the European Union. This is exactly where European cooperation matters, and we hope this is just the beginning of a more structured, cross-sectoral action on healthy lifestyles through physical activity.

04/05/2026

Ahead of EHFF 2026, EuropeActive hosted its annual General Assembly in Cologne on 14 April. The meeting was a vital opportunity for our community to reflect, align, and take key decisions for the future of the sector.

The session commenced with a welcome address from President Marcel Boots, followed by the formal approval of the agenda and the minutes of the 2025 General Assembly. Members subsequently reviewed the 2025 financial accounts and the proposed 2026 budget, with time allocated for questions and discussion prior to their formal approval.

Looking ahead, the 2026 Activity Plan was presented and approved, setting out the strategic direction for the year to come. The Assembly also included the election of Board members, with members reselected and a new member elected, reinforcing the governance and leadership of EuropeActive.

Janosch Marx (DSSV e.V.) was re-elected, bringing valuable national association expertise and strong links with the German-speaking markets. Steven Ward (GOfit) was also re-elected, contributing extensive operator experience and supporting leadership development through EuropeActive’s Next Level Leaders Programme, developed in collaboration with IESE Business School.

Eamon Lloyd (Wellhub) joins as a newly elected Board member, adding expertise in partnerships, digital innovation, and growth.

The meeting concluded with an open Q&A and closing remarks, marking a constructive and collaborative moment for all involved. 🤝

A sincere thank you to all members for their engagement and contribution.

SAVE THE DATE
📍 European Health & Fitness Forum 2027
🗓 7 April 2027 | Cologne, Germany

Video credit to Calmday.

Save the Date: EuropeActive and Technogym Collaboration at ISM 2026 🤝15th International Standards Meeting – 22–23 Octobe...
30/04/2026

Save the Date: EuropeActive and Technogym Collaboration at ISM 2026 🤝

15th International Standards Meeting – 22–23 October 2026, Cesena, Italy

EuropeActive and Technogym are excited to announce their partnership for the upcoming 15th International Standards Meeting (ISM2026), taking place at Technogym Village in Cesena, Italy, on 22–23 October 2026. This event will bring together employers, academics, education providers, and sector stakeholders to address workforce supply and demand in the fitness and physical activity sector.

This year’s ISM marks a refreshed and forward-looking edition, bringing together key stakeholders from across the fitness and physical activity sector, including employers, academics, education providers, and industry leaders.

Together, we will explore how to better align workforce supply and demand in a rapidly evolving landscape shaped by technological innovation, changing health priorities, and new career pathways.

Across two days, discussions will cover policy, professional standards, careers, and employability, with a strong focus on the skills and behaviours needed for the future workforce.

Further details and registration information will follow soon. In the meantime, we encourage you to mark your calendar and plan to join us in Cesena.

We look forward to welcoming you. 🙌

⏳ Final call for registrations Join us on 4 May in Brussels for the Healthy Lifestyles for Europe  (HL4EU) Final Confere...
29/04/2026

⏳ Final call for registrations

Join us on 4 May in Brussels for the Healthy Lifestyles for Europe (HL4EU) Final Conference on “Advancing Cross-Sector Collaboration for a Healthier Europe”.

Organised in collaboration with European Public Health Association as part of European Public Health Week, the event will take place at the European Parliament Info Hub 🇪🇺.

This conference marks the final step of the HL4EU journey. We will be sharing key findings, as well as the policy recommendations that have emerged, bringing the discussion to a wider audience and encouraging further action.

Cross-sector collaboration for physical activity cannot remain a side conversation. Despite its strong potential for public health, physical activity is still not sufficiently prioritised in many policy frameworks. Stronger, more connected approaches are needed to reduce NCDs and health inequalities, and improve quality of life.

💡 The programme brings together perspectives from European institutions, the OECD, Member States, and organisations on the ground, alongside good practice examples from Finland, Ireland, and Portugal.

📍European Parliament Info Hub | 🕐 13:30–17:15
➡️ Register here: https://lnkd.in/eWa3vHcU

A strong foundation for the year ahead 🌍EuropeActive successfully held its 2026 Annual General Assembly in Cologne on 14...
29/04/2026

A strong foundation for the year ahead 🌍

EuropeActive successfully held its 2026 Annual General Assembly in Cologne on 14 April, marking an important governance milestone for the year ahead. Members approved the 2025 Financial Accounts, the 2026 Budget, and the 2026 Activity Plan, reinforcing a solid foundation for continued impact across Europe.

The Assembly also confirmed key Board appointments, with Marcel Boots (Basic-Fit) continuing as Chair for a two-year term.

Janosch Marx (DSSV e.V.) was re-elected, bringing valuable national association expertise and strong links with the German-speaking markets.
Steven Ward (GOfit) was also re-elected, contributing extensive operator experience and supporting leadership development through EuropeActive’s Next Level Leaders Programme, developed in collaboration with IESE Business School.

Eamon Lloyd (Wellhub) joins as a newly elected Board member, adding expertise in partnerships, digital innovation, and growth.

Together, these appointments reflect a strong balance of continuity, sector knowledge, and forward-looking perspectives as EuropeActive continues to support and represent the European fitness and physical activity sector.

Thank you to all members, Board representatives, and candidates for their continued commitment.

Photo credit to Calmday.

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