European Association of Communication Directors - EACD

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European Association of Communication Directors - EACD Aims to create innovative forums for knowledge sharing & cutting-edge development updates. The EACD fosters professionalism, common standards & much more.

The EACD is the network for communications professionals from all fields across Europe. The EACD meets the needs of communications professionals working internationally, providing them with support in the face of the exciting new challenges they face daily in the global arena.

29/04/2025

The EACD Summit isn’t just another conference. It’s where communication leaders who dare to think forward meet, challenge ideas, and spark the conversations that redefine the role of comms in business and society.

As corporate landscapes shift under the weight of geopolitical tension, digital disruption, and growing polarization, how should communicators respond? Should we press on for purpose, or recalibrate toward pragmatic engagement?

Let’s have an open, honest, existential discussion at the EACD Summit 2025 on 12-13 June in Brussels: https://eacdsummit.com/

🎬 Hit play to see why this conversation matters, now more than ever.

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What ethical dilemmas lie behind the names and values we uphold in communication? Ahmed Gaara, Consultant, PhD Candidate...
17/12/2024

What ethical dilemmas lie behind the names and values we uphold in communication?

Ahmed Gaara, Consultant, PhD Candidate at Rotterdam School of Management, challenges us to think beyond labels in his latest article for the blog. Reflecting on insights from the 2024, Ahmed examines how words like “sustainability,” “inclusivity,” and “transparency” carry expectations—and sometimes conflicts.

He points out the tensions that can arise:

🌿 may pit environmental goals against financial priorities.

🤝 could unintentionally create identity categories that overlook individual merits.

🔍 Transparency might inadvertently exacerbate societal polarisation.

Agmed’s article invites us to see names not as mere labels but as sources of ethics, reflection, and responsibility. Are we ready to rise to the challenge?

📖 Read the full blog: https://bit.ly/4ixjZ5E

n today’s rapidly evolving corporate landscape, the voices of and are louder than ever. In a recent article, Phil ...
13/12/2024

n today’s rapidly evolving corporate landscape, the voices of and are louder than ever. In a recent article, Phil Riggins, CEO and Founder of the Brand & Reputation Collective, explains how these generations are driving a fundamental shift in how companies should approach social and environmental issues.

🗨️” Gen Z and Millennials aren’t asking for the moon. But their demands cut deep into what defines a company today,” says Phil as he highlights the five things that matter most to them:
- Employee well-being is non-negotiable: Fair pay, mental health support, and inclusive workplaces are the baseline.
- Purpose at the core: To them, isn’t a fad; it remains an expectation.
- Transparency rules the day: Authenticity isn’t just appreciated – it’s required if you want to get their attention.

Curious to know what the other non-negotiables are and what happens if you don’t deliver? Read the full article to find out and learn how corporate communication professionals can respond to this generational reckoning.
👉 Read the full blog here: https://bit.ly/4iu7XKn

11/12/2024

The wait is over: you can now register for the EACD Summit 2025 taking place on 12-13 June in Brussels!

Under the theme “From Purpose to Pragmatism,” next year’s Summit will be an opportunity to engage with comms experts across Europe and delve into strategies for positioning our companies, addressing societal concerns, managing increasingly polarised publics, and adapting to the fast-paced changes in communication technologies.

Learn more about the 2025 and secure your spot now to take advantage of the super early bird rate ➡️ https://bit.ly/3ZxGApR

How can effective communication drive innovation in your organisation? In her second article for the , Michaelis, CEO ...
18/11/2024

How can effective communication drive innovation in your organisation?

In her second article for the , Michaelis, CEO and Founder of Let’s Talk, explores the power of an intrapreneurial mindset and its connection to innovation. Organisations fostering open communication channels and empowering employees to act as intrapreneurs see tangible benefits, from breakthrough ideas to enhanced strategic outcomes.

💬 Christine notes: “Transparent communication from leaders plays a crucial role in supporting intrapreneurship.” By creating a culture of trust, curiosity, and structured idea-sharing, leaders can inspire employees to turn challenges into opportunities for growth.

Interested in exploring how effective communication can advance within your team? 📰 Read the full article now: https://bit.ly/3CxeJ1j

15/11/2024

How can we build a communications strategy that adapts to fast-evolving business needs?

Join our EACD webinar on 12 December, where Tobias Huebscher, Director Employee & Executive Communications eBay and Maijastiina Rouhiainen-Neunhäuserer (PhD), FINDINGS founder and communication consultant, will share agile communication planning strategies that are both robust and flexible.
This interactive session, moderated by EACD Board Member Vanessa Pavinato, offers actionable insights into strategic planning, collaboration, and impact-driven communication for 2025 and beyond.

➡️Don’t miss this opportunity to prepare for the challenges of tomorrow—register now: https://bit.ly/4hKgAQA

In today's fast-paced world with companies facing a variety of challenges, having a robust strategy is more crucial th...
22/10/2024

In today's fast-paced world with companies facing a variety of challenges, having a robust strategy is more crucial than ever. In the most recent blog, Nicolas Saliba, CEO of Tryane Analytics says: “Internal communication is the lifeblood of any organisation, connecting employees with the information they need to do their jobs effectively.”

To help companies navigate the evolving landscape of internal communication in 2024, Nicolas shares key insights, including:

➡️ The purpose of internal comms in an organization

➡️ The top 5 internal communication priorities in 2024

➡️ Main challenges when it comes to internal comms

➡️ Key communication channels for communicating with employees

…and more

Read the full article to discover more: https://bit.ly/4f6ZAT3

Curious about what role communication can play in advancing sustainable development? On 5 November, Marvin Cheung, Autho...
18/10/2024

Curious about what role communication can play in advancing sustainable development? On 5 November, Marvin Cheung, Author of “5 Ideas from Global Diplomacy”, and Afua Basoah, DPhil, FRSA, Principal Partner at Fern Capital Group, will join an webinar to share their insights into sustainable development and the future of impact, stakeholder engagement, and more.

Key takeaways will include:
💡 How CCOs can lead sustainable development
🌱 Putting employee and community health at the center
📖 The importance of companies telling their story about impact to build momentum for change

Get the tools and knowledge to drive meaningful change in your organizations and communities. Register now: https://bit.ly/3BI7GCt

On 12 November 2024, join us for a full-day event in collaboration with , known for significant scientific achievements ...
16/10/2024

On 12 November 2024, join us for a full-day event in collaboration with , known for significant scientific achievements such as the creation of the World Wide Web and the construction of the Large Hadron Collider. CERN has been contributing to the future of science and innovation for over 70 years.

This exclusive event offers a unique chance to explore CERN’s incredible facilities on a VIP behind-the-scenes tour. You’ll hear directly from CERN’s award-winning communications team as they share how they communicate complex scientific topics, build public trust, and address the challenges of misinformation. A panel of communications leaders will also give insights into how different industries are communicating complex science and innovation.

🤝 With plenty of opportunities to network with peers from across Europe, this event promises to be both insightful and inspiring.

➡️ Seats are limited, register today to secure your spot: https://bit.ly/3BuytlA

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