29/05/2026
🟡 Raising BPW Europe’s Voice
🌍 How can Europe today talk about family, care, and gender equality in a way that truly engages society?This was the central topic discussed in Brussels by more than 50 experts and representatives of organizations from over 20 European countries during the international conference “Communications Lab Workshop: Shaping the Story. Future-proof Narratives on Gender Equality in Care and Family”.
Among the participants was Irma Januševičiūtė-Spudienė, President of the Business Women’s Club at the Chamber of Commerce, Industry and Crafts, representative of BPW Europe for cooperation with the European Institute for Gender Equality (EIGE), and President of BPW Vilnius Chamber Lithuania.
🤝 The discussions focused on how European society is changing today and why topics such as gender equality, family policy, and care can no longer be addressed only through formal statements. Participants explored how to communicate these issues in a language people truly understand, one that encourages dialogue, strengthens trust, and unites communities.
🌐 More and more European organizations are emphasizing that gender equality and family policy are no longer only social issues, but also matters of economic resilience and long-term societal sustainability. Meetings like this help shape common directions, strengthen international cooperation, and create space for countries to work together in seeking solutions for future generations.
💬 After the event, Irma Januševičiūtė-Spudienė shared:
“Society’s strength begins with the way we speak about people, family, and caring for one another. Across Europe today, we increasingly understand that gender equality is not only a social issue. It is directly connected to the sustainability of society, the future of the economy, and public trust in the state. It is encouraging to see Lithuania becoming an active, respected, and internationally recognized voice in this dialogue.”
