08/10/2026
Alternativna, a small independent Serbian-language digital media in northern Kosovo.
“You’re either with them or against them,” says Alternativna's founder Ana Marija Ivkovic. “And if you’re against them, you’re seen as a traitor.”
Working in one of the most polarised media environments in Europe, Ana and her small team combine fact checking with reporting on local governance and community issues. They have built a strong reputation for their work debunking fake news and fact checking narratives circulating in Serbian language media and social media in Kosovo.
“As soon as you become a space for people to know that you are doing that, that's actually enough,” says Ana. “They come back to us to check on our debunking stories.”
With a focus on short video explainers and fact-checking content across Instagram, Facebook, TikTok and YouTube, Alternativna draws a huge audience, with no paid promotion. In a recent 30-day period, they recorded 2.6 million views on Instagram alone, 65 percent of these from non-followers.
Alternativna sees their mission as building a community for people seeking the truth.
Read more:
Creating space for free speech in Northern Kosovo “You’re either with them or against them,” says Ana Marija Ivkovic. “And if you’re against them, you’re seen as a traitor.” Ana…