ourCEEfuture

ourCEEfuture is an open platform for experts & opinion leaders. We want everyone involved in the growing economy to come out as a winner.

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22/10/2025

Targeting + measurement = the SME growth loop 🔁. In CEE, that loop funds jobs and exports.

What the DFA should protect for SMEs

1. Consent-based personalisation (no blanket bans)
2. Harmonised consent flows (reduce friction/fatigue)
3. Privacy-preserving measurement (to manage risk)

This is how small firms grow within EU rules.

As the European Commission gathers feedback on the proposed Digital Fairness Act, calibration matters. Submit your views by 24 October here: https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/14622-Digital-Fairness-Act_en

Latest EPPP data: SMEs use targeted ads to grow. Not as a luxury, but a daily operating kit. 🧵✅ 67% of advertising SMEs ...
17/10/2025

Latest EPPP data: SMEs use targeted ads to grow. Not as a luxury, but a daily operating kit. 🧵

✅ 67% of advertising SMEs use targeting.
✅ 85% link online ads to measurable results.
✅ 49% say ≥25% of revenue comes from targeted ads. That's the main P&L, not “experimental” spend.
⚠️ If targeting is made too hard, about half expect negative impacts on acquisition & performance.

📄 Read the full study:https://www.eppp.sk/docs/cee_digital_ads_report.pdf

17/10/2025

“Targeted digital ads helped us find customers in 🇵🇱 and 🇩🇪 without huge budgets.”

EPPP surveyed 2,092 SME decision-makers across CEE: most use targeting, most see growth and about half depend on it for at least a quarter of revenue. If targeting disappears, many expect real-world hits to sales and jobs.

🇪🇺 As Brussels consults on the Digital Fairness Act, tell policymakers to preserve proportionate, consent-based personalisation and support privacy-safe measurement so small firms can keep growing.

🤝 Submit your view on the DFA: https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/14622-Digital-Fairness-Act_en
📄 Read the full study:https://www.eppp.sk/docs/cee_digital_ads_report.pdf
▶️ Watch the short summary below

13/10/2025

New EPPP data: SMEs call targeted ads essential. 67% use them; ~85% link them to measurable results; ~49% say ≥25% of revenue depends on them.

If targeting is curtailed, roughly half expect a negative impact on sales and performance. 🧵

https://www.eppp.sk/docs/cee_digital_ads_report.pdf

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