Event Confederation

Itinรฉraire Site Web

Event Confederation Uniting, representing, defending and informing the Belgian event sector

๐Ÿ“ข ๐—ช๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜€.Managing a flexible crew is essential for events, but do you know where independent contracti...
08/10/2026

๐Ÿ“ข ๐—ช๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜€.

Managing a flexible crew is essential for events, but do you know where independent contracting ends and official employment begins? With authorities cracking down on false self-employment, reclassification risks and financial sanctions are at an all-time high.

In our upcoming info session, our legal partner Crowell & Moring Brussels will explain how the complex legislation applies in practice on the event floor.

๐Ÿ“ Crowell & Moring | Joseph Stevensstraat 7 | 1000 Brussels
๐Ÿ—“๏ธ Monday, 26 October 2026
โฐ 10:00 AM โ€“ 12:00 PM

๐—ช๐—ต๐—ผ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ?
โœ… Freelancers who want to protect their legal status
โœ… Event professionals considering making the leap to freelancing
โœ… Event companies collaborating with, or planning to hire freelancers

๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ต๐—ฒ๐—ฟ๐—ฒ:
๐Ÿ”— Free for our members: https://event-confederation.be/course/werken-met-freelancers/
๐Ÿ”— Non-members can register via our webshop: https://event-confederation.be/shop/

A 100% ๐˜‡๐—ฒ๐—ฟ๐—ผ-๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ might still sound like a pipe dream, but ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† is closing the gap fast.Fr...
05/10/2026

A 100% ๐˜‡๐—ฒ๐—ฟ๐—ผ-๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ might still sound like a pipe dream, but ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† is closing the gap fast.

From energy-efficient light and sound systems to smart mobility and real-time visitor tracking, technology is transforming how we reduce our environmental and human footprint.

The Belgian event sector is already stepping up, showcasing inspiring and real-world examples of sustainable tech in action:

โœ… From diesel generators to smart energy
โœ… Tackling single-use consumption
โœ… AV as a catalyst for sustainable innovation
โœ… The visitor as part of the solution
โœ… Data analysis as a driver of sustainability
โœ… A technological and human challenge

๐—–๐˜‚๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ต๐—ผ๐˜„ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ?

Read the ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ on the news page of our website:
โ–ช๏ธ in Dutch: https://event-confederation.be/nieuws/duurzame-technologie-maakt-de-eventsector-klaar-voor-de-toekomst/
โ–ช๏ธ in French: https://event-confederation.be/fr/actualites/les-technologies-durables-preparent-le-secteur-de-levenementiel-a-lavenir/

Register for our congress for the Belgian event sector:

๐Ÿ”Š ๐—˜๐—–๐—›๐—ข ๐Ÿฎ๐Ÿฒ ๐—ซ ๐—ง๐—ฒ๐—ฐ๐—ต ๐—ง๐—ต๐—ฎ๐˜ ๐—ง๐—ผ๐˜‚๐—ฐ๐—ต๐—ฒ๐˜€
๐Ÿ—“๏ธ Wednesday, 9 December 2026
๐Ÿ“ Corda Arena, Hasselt
๐Ÿ”— www.echo26.be

Want to learn more about the evolution and future of the Belgian event sector at VOKA Open Bedrijvendag? At 15:00, Chris...
04/10/2026

Want to learn more about the evolution and future of the Belgian event sector at VOKA Open Bedrijvendag?

At 15:00, Christine Merckx and Christophe Lenaerts will dive into shifiting visitor expections, innovation and technology, and the dynamic between live, digital, and hybrid formats.

You can join live at 2 Stream today, or follow the livestreaam via ๐Ÿ‘‰ https://go.2stream.live/vokaopenbedrijvendag

๐—š๐—ฒ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—˜๐—–๐—›๐—ข ๐Ÿฎ๐Ÿฒ! ๐Ÿ“ Corda Arena, Hasselt๐Ÿ—“๏ธ Wednesday, 9 December 2026๐—ข๐—ป๐—ฒ ๐˜€๐˜๐—ฎ๐—ด๐—ฒ. ๐—ง๐˜„๐—ผ ๐—ฐ๐—ผ๐—ป๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€This 4th edition of o...
01/10/2026

๐—š๐—ฒ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—˜๐—–๐—›๐—ข ๐Ÿฎ๐Ÿฒ!

๐Ÿ“ Corda Arena, Hasselt
๐Ÿ—“๏ธ Wednesday, 9 December 2026

๐—ข๐—ป๐—ฒ ๐˜€๐˜๐—ฎ๐—ด๐—ฒ. ๐—ง๐˜„๐—ผ ๐—ฐ๐—ผ๐—ป๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€
This 4th edition of our congress for the Belgian event sector will be twice as special. On the same day and the same stage, the second edition of the ๐—ง๐—ฒ๐—ฐ๐—ต ๐—ง๐—ต๐—ฎ๐˜ ๐—ง๐—ผ๐˜‚๐—ฐ๐—ต๐—ฒ๐˜€ congress will also take place.

The best thing? You donโ€™t have to choose! Take a seat in the congress hall, put on your headphones and switch between sessions whenever you want.

๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ถ๐—ป ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ:
โ€ข Game-changing keynotes & interactive panels
โ€ข Real case studies & actionable insights
โ€ข A curated marketplace open all day
โ€ข Plenty of networking opportunities

Donโ€™t miss this unique opportunity and buy your tickets now!
๐—ข๐—ป๐—ฒ ๐—ง๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜. ๐—”๐—น๐—น ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐Ÿ‘‰ www.echo26.be

๐ŸŽ‰ ๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐Ÿญ๐Ÿฌ ๐—ก๐—ฒ๐˜„ ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป!Yesterday, during our Extraordinary General Meeting, our members ...
30/09/2026

๐ŸŽ‰ ๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐Ÿญ๐Ÿฌ ๐—ก๐—ฒ๐˜„ ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป!

Yesterday, during our Extraordinary General Meeting, our members officially approved the appointment of our new ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—ผ๐—ณ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ๐˜€ for the next three years.

Starting this October, our confederation will be governed by five representatives from the clusters Organisers and five from the clusters Suppliers.

We are proud to introduce our new board members:

๐—ข๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜€๐—ฒ๐—ฟ๐˜€
โ€ข Vinciane Morel
โ€ข Michel Van Camp
โ€ข Gregory Olszewski
โ€ข Frรฉdรฉric Franรงois
โ€ข Birgit Ketele

๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ๐˜€
โ€ข Juul Van Gils
โ€ข Katrien Vermeire
โ€ข Jannes Jacobs
โ€ข Alain Dโ€™Haese
โ€ข Patrice Engelschenschilt

Read more
โ–ถ๏ธ in Dutch: https://event-confederation.be/nieuws/de-10-nieuwe-bestuursleden-van-event-confederation/
โ–ถ๏ธ in French: https://event-confederation.be/fr/actualites/les-10-nouveaux-membres-du-conseil-dadministration-devent-confederation/

Yesterday, our cluster ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ was given an exclusive sneak peek inside the brand-new ๐—–๐—ผ๐—ฟ๐—ฑ๐—ฎ ๐—”๐—ฟ๐—ฒ๐—ป๐—ฎ, ahead of it...
23/09/2026

Yesterday, our cluster ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ was given an exclusive sneak peek inside the brand-new ๐—–๐—ผ๐—ฟ๐—ฑ๐—ฎ ๐—”๐—ฟ๐—ฒ๐—ป๐—ฎ, ahead of its official opening later this year.

โœ… Ine Vanoeveren kicked off by introducing our members to some of the impressive technology integrated into the venue. From VR, holograms and avatars to no fewer than eight gigantic LED screens that can move throughout the space, technology is an integral part of the experience, creating exciting new possibilities for event organisers and audiences alike.

We then took a deeper dive into the technical side with two of our own members who are contributing their expertise to this prestigious project.

โœ… ๐—œ๐—น๐—ท๐—ฎ ๐—ง๐—ต๐—ฒ๐˜‚๐˜„๐—ถ๐˜€๐˜€๐—ฒ๐—ป (The Safe Group) explained how the venueโ€™s Wi-Fi network will be managed to provide a stable connection throughout events.
โœ… ๐—ฃ๐—ฒ๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ผ๐—ฏ๐—ฏ๐—ฒ๐—ฟ๐—ฒ๐—ฐ๐—ต๐˜๐˜€ (PRG: Belgium) gave us a closer look at the arenaโ€™s complete AV and technical set-up.

Of course, no sneak peek without food and drinks, time to catch up and connect, and a proper ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐˜€๐˜๐—ฎ๐—ด๐—ฒ ๐˜๐—ผ๐˜‚๐—ฟ.

Our cluster members explored the arena while itโ€™s still taking shape and see first-hand how everything is coming together. We canโ€™t reveal too much before itโ€™s official opening, but judging by what we saw yesterday, ๐˜๐—ต๐—ถ๐˜€ ๐˜„๐—ฎ๐˜€ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐˜๐—ฒ๐—น๐˜† ๐—ผ๐—ป๐—ฒ ๐—ป๐—ผ๐˜ ๐˜๐—ผ ๐—บ๐—ถ๐˜€๐˜€. ๐Ÿ˜‰

And we already know when weโ€™ll be back! Corda Arena will host ๐—˜๐—–๐—›๐—ข ๐Ÿฎ๐Ÿฒ, the fourth edition of our congress for the Belgian event sector. After getting this first glimpse behind the scenes, weโ€™re even more excited to welcome our sector there on Wednesday ๐Ÿต ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ.

Save the date! ๐Ÿ—“๏ธ ๐—ง๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต ๐—ผ๐—ป ๐Ÿญ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ
๐Ÿ‘‰ Stay tuned for updates!

๐—–๐—ฎ๐˜‚๐˜๐—ถ๐—ผ๐˜‚๐˜€ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—บ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ! ๐Ÿ‡ง๐Ÿ‡ชThe latest sector study by Event Confederation and IVOX reveals positiv...
21/09/2026

๐—–๐—ฎ๐˜‚๐˜๐—ถ๐—ผ๐˜‚๐˜€ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—บ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ! ๐Ÿ‡ง๐Ÿ‡ช

The latest sector study by Event Confederation and IVOX reveals positive momentum alongside key challenges for Belgiumโ€™s event sector:

๐Ÿ“ˆ ๐—˜๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต & ๐˜๐—ฒ๐—ฐ๐—ต ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป
โ€ข Q2 2026 saw higher revenue and profit growth compared to Q1, outpacing 2025 results.
โ€ข On average, 90% of permanent staff and freelancers remain actively employed.
โ€ข 78% view the digital revolution as a growth opportunity, with 76% reporting higher efficiency through tech. Only 22% worry about its impact on job creation.

๐Ÿ”ฎ ๐—ข๐˜‚๐˜๐—น๐—ผ๐—ผ๐—ธ & ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€
โ€ข 41% plan to hire new staff in the next 6 months, and 55% still have scope to invest.
โ€ข Only 29% can pass rising costs onto clients, and 55% faced lower-than-normal order volumes over the past 6 months.

While resilience and optimism drive the sector forward, internal efforts alone aren't enough. For sustainable long-term growth, the Belgian event sector needs ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป, ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ฒ๐—ฟ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€, and ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฟ๐—ฒ๐˜๐—ฒ ๐—ฝ๐—ผ๐—น๐—ถ๐—ฐ๐˜† ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ from government leaders to unlock its full economic and social value.

Read the research summary:
โ–ถ๏ธ in Dutch: https://event-confederation.be/nieuws/van-applaus-naar-actie-eventsector-eist-structurele-erkenning/
โ–ถ๏ธ in French: https://event-confederation.be/fr/actualites/du-applaudissement-a-laction-le-secteur-evenementiel-reclame-une-reconnaissance-structurelle/

Why does Belgiumโ€™s world-class event sector still lack formal institutional recognition?Today, our sector operates witho...
17/09/2026

Why does Belgiumโ€™s world-class event sector still lack formal institutional recognition?

Today, our sector operates without ๐—ฎ ๐˜€๐—ถ๐—ป๐—ด๐—น๐—ฒ, ๐—น๐—ฒ๐—ด๐—ฎ๐—น๐—น๐˜† ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜€๐—ฒ๐—ฑ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป. The result? A chaotic patchwork of federal and regional regulations that creates unnecessary uncertainty for employers, employees, and policymakers alike.

At Event Confederation, securing official recognition for the event sector remains ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ผ๐˜‚๐—ฟ ๐˜๐—ผ๐—ฝ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€. We advocate for one clear and comprehensive definition that reflects the reality of our industry.

Whether public or private, commercial or non-profit, subsidised or not, formal recognition with ๐—ฎ ๐—ฐ๐—ผ๐—ต๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐—ฝ๐—ผ๐—น๐—ถ๐—ฐ๐˜† ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ is essential to:

โœ… create a level playing field across the sector
โœ… standardise regulations on sustainability, safety and digitalisation
โœ… ensure fair labour conditions and effective social dialogue
โœ… eliminate inconsistencies between regional and federal policies

What began as local gatherings has evolved into a ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น๐—น๐˜† ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† and a significant ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ฟ for Belgium.

With ๐Ÿด๐Ÿณ% ๐—ผ๐—ณ ๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป๐˜€ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜, our sector deserves an official framework that matches its economic and societal weight. It is time for policy and regulation to catch up with reality.

Read the full article on the news page of our website.
โ–ถ๏ธ in Dutch: https://event-confederation.be/nieuws/belang-van-een-definitie-voor-de-belgische-eventsector/
โ–ถ๏ธ in French: https://event-confederation.be/fr/actualites/limportance-dune-definition-pour-le-secteur-evenementiel-belge/

Le secteur รฉvรฉnementiel belge fonctionne aujourd'hui encore sans ancrage institutionnel. Cela engen des problรจmes concrets pour les employeurs, les travailleurs et les dรฉcideurs politiques. Une grande partie des difficultรฉs auxquelles nos entreprises sont confrontรฉes dรฉcoule directement de l'...

๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ผ๐—ฟ๐˜€ ๐˜„๐—ฎ๐—ป๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ฎ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ... ๐—ฏ๐˜‚๐˜ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜†? ๐Ÿค”A new study by Event Confederation and re...
14/09/2026

๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ผ๐—ฟ๐˜€ ๐˜„๐—ฎ๐—ป๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ฎ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ... ๐—ฏ๐˜‚๐˜ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜†? ๐Ÿค”

A new study by Event Confederation and research partner IVOX - surveying 1,000 Belgians in July 2026 - reveals a fascinating paradox:

๐Ÿ“Š ๐—•๐—ฒ๐—น๐—ด๐—ถ๐—ฎ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ผ๐—ฟ๐˜€ ๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—ฟ ๐—ฐ๐—ฎ๐˜‚๐˜๐—ถ๐—ผ๐˜‚๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜†:
โ€ข 74% value simple events without excessive technology
โ€ข 68% say that the use of AI at events makes them more wary
โ€ข 54% are concerned about how their personal data is used at events

๐Ÿ“ ๐—ฌ๐—ฒ๐˜ ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐—ฟ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—™๐—น๐—ฎ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€, ๐—ช๐—ฎ๐—น๐—น๐—ผ๐—ป๐—ถ๐—ฎ ๐—ฎ๐—ป๐—ฑ ๐—•๐—ฟ๐˜‚๐˜€๐˜€๐—ฒ๐—น๐˜€:
โ€ข Nearly 6 in 10 Brussels visitors are willing to ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฑ๐—ฎ๐˜๐—ฎ in exchange for a better event experience, compared with just one-third of Flemings and Walloons.
โ€ข Only 29% of Flemish and 34% of Walloon visitors enjoy ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ฝ๐—ฝ๐˜€ (plannings, networking, information), while in Brussels this rises to 50%.
โ€ข Just 23% of Flemish visitors claim they are more likely to attend an event that ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ๐˜€ ๐—ป๐—ฒ๐˜„ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜†, compared with 39% in Brussels.

The event sector needs to push for digital innovation, but bridging the gap between tech integration and attendee trust will be key.

The challenge for our sector is not simply to introduce more technology, but to ensure it delivers genuine value, enhances the attendee experience, and earns the trust of those using it.

๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐˜€๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐˜†:
โ–ถ๏ธ in Dutch: https://event-confederation.be/nieuws/belgische-eventbezoeker-wil-meer-technologie-op-events-maar-willen-ze-dat-wel-echt/
โ–ถ๏ธ in French: https://event-confederation.be/fr/actualites/les-visiteurs-devenements-belges-veulent-plus-de-technologie-lors-des-evenements-mais-le-veulent-ils-vraiment/

๐—ฆ๐—ถ๐—ด๐—ป ๐˜‚๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—จ๐—ž, ๐—ฆ๐—ฝ๐—ฎ๐—ถ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ!Belgian event companies enjoy an outstanding inter...
09/09/2026

๐—ฆ๐—ถ๐—ด๐—ป ๐˜‚๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—จ๐—ž, ๐—ฆ๐—ฝ๐—ฎ๐—ถ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ!

Belgian event companies enjoy an outstanding international reputation. With more than 60% seeking growth opportunities beyond Belgium, expanding into new markets has become a strategic priority.

However, international business development often comes with unexpected challenges. To support companies on this journey, weโ€™re launching a webinar series focused on doing business abroad, featuring insights into three key trading markets.

๐—๐—ผ๐—ถ๐—ป ๐—ผ๐—ป๐—ฒ, ๐˜๐˜„๐—ผ ๐—ผ๐—ฟ ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ ๐—น๐—ถ๐˜ƒ๐—ฒ ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐˜€๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ผ ๐—ผ๐˜‚๐—ฟ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐—ด๐˜‚๐—ฒ๐˜€๐˜ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€.

๐Ÿ‘‰ Free for members of Event Confederation. Register via our Academy: https://event-confederation.be/academy/
๐Ÿ‘‰ Non-members can register via our webshop: https://event-confederation.be/shop/

๐——๐—ผ๐—ถ๐—ป๐—ด ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—จ๐—ป๐—ถ๐˜๐—ฒ๐—ฑ ๐—ž๐—ถ๐—ป๐—ด๐—ฑ๐—ผ๐—บ
๐Ÿ“… Thursday, 17 September 2026 at noon
๐ŸคWith Maarten (Flanders Investment & Trade - UK) & Cederic Gysel (bematrix)

๐——๐—ผ๐—ถ๐—ป๐—ด ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐—ฆ๐—ฝ๐—ฎ๐—ถ๐—ป
๐Ÿ“… Thursday, 24 September 2026 at noon
๐Ÿค With Charline Vandermeer (Flanders Investment & Trade - Spain) & Dominic De Gruyter (PFL bv)

๐——๐—ผ๐—ถ๐—ป๐—ด ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ
๐Ÿ“… Thursday, 1 October 2026 at noon
๐ŸคWith Bart Vandeputte (hub.brussels), Harshal Kothari (EEMA India) & Anil Makhija (BookMyShow)

Read more:
โ–ถ๏ธ in Dutch: https://event-confederation.be/nieuws/webinarreeks-zakendoen-in-het-buitenland/
โ–ถ๏ธ in French: https://event-confederation.be/fr/actualites/serie-de-webinaires-sur-le-commerce-international/

Adresse

Belgieplein 1
Brussels
1020

Notifications

Soyez le premier ร  savoir et laissez-nous vous envoyer un courriel lorsque Event Confederation publie des nouvelles et des promotions. Votre adresse e-mail ne sera pas utilisรฉe ร  d'autres fins, et vous pouvez vous dรฉsabonner ร  tout moment.

Raccourcis

Partager