27/07/2026
🚨 New SnM Article! 🚨
This article examines the role of Intourist, the Soviet Union’s state-run travel agency, in shaping foreign perceptions of the Soviet Baltic States—Estonia, Latvia, and Lithuania—during the Cold War. It argues that Intourist was central to the promotion of Soviet nationalism through the careful curation of tourist experiences designed to project a positive image of Soviet governance and socialist modernity. Through tightly managed itineraries, trained guides, and controlled narratives, the agency highlighted industrial progress, urban development, cultural institutions, and modern infrastructure as evidence of the success and stability of the Soviet system, while deliberately countering Western criticism and negative propaganda. Despite the Soviet regime’s suppression of local nationalist aspirations, Intourist selectively incorporated elements of Baltic culture into its tours in order to enhance the region’s appeal to foreign visitors, presenting folklore, architecture, and historical sites as traditions preserved and elevated under socialism. This strategy reflected a calculated balance between promoting Soviet unity and acknowledging regional heritage within strictly defined ideological boundaries. The presence of exile tourists from the Baltic States posed particular challenges, as their memories of pre-Soviet independence and experiences of displacement often fostered scepticism towards official narratives, necessitating careful management, surveillance, and narrative control to prevent dissent. At the same time, tourism held significant economic importance for the Soviet Union by generating hard currency essential for funding state projects and acquiring Western goods and technology, although ideological constraints and political sensitivities frequently limited its financial potential. Overall, the article highlights the complex interplay between tourism, nationalism, and propaganda, demonstrating how Intourist navigated ideological, economic, and cultural pressures to project a favorable image of Soviet rule while contending with the realities of local identities and international perceptions.
Read Marta Starostina’s article ‘Constructed Nationalism in Heritage Tourism and Identity in the Soviet Baltics' here! 👇
This article examines the role of Intourist, the Soviet Union’s state-run travel agency, in shaping foreign perceptions of the Soviet Baltic States—Estonia, Latvia, and Lithuania—during the Cold War. It argues that Intourist was central to the promotion of Soviet nationalism through the carefu...