CMO Bangladesh

CMO Bangladesh CMO Bangladesh is working from innovation to marketing promotion and amplifying the voice of Bangladeshi Marketing professionals.

CMO Bangladesh is the voice of the Bangladeshi Marketing professionals.

Investing in long-term vitality is the ultimate strategy for personal and professional sustainability.
31/05/2026

Investing in long-term vitality is the ultimate strategy for personal and professional sustainability.

Explore how the strategic use of royal associations helped Victorian era biscuit brands capture the public imagination a...
30/05/2026

Explore how the strategic use of royal associations helped Victorian era biscuit brands capture the public imagination and drive commercial success.

True excellence is often found in the mastery of simple, foundational details.
29/05/2026

True excellence is often found in the mastery of simple, foundational details.

Gani Bakery is a historic 150 year old establishment in Chattogram, famous for creating the legendary Bela Biscuit. Foun...
29/05/2026

Gani Bakery is a historic 150 year old establishment in Chattogram, famous for creating the legendary Bela Biscuit. Founded in the 1880s by Abdul Gani Showdagar, the bakery drew inspiration from early Portuguese settlers and even supplied daily bread rations to British soldiers during World War II. What makes their Bela Biscuit so special is the secret traditional baking method. Instead of regular yeast, they use a tightly guarded liquid mixture called Mawa, blending it with flour, sugar, and milk. These slightly sweet and savory biscuits are then slow baked in traditional clay tandoors over two full days. This classic process gives the Bela Biscuit its incredibly crispy and hard texture, making it the absolute perfect, nostalgic companion for a hot cup of tea.

Wishing you a season of meaningful connections and prosperity in all your endeavors.Eid Mubarak!
28/05/2026

Wishing you a season of meaningful connections and prosperity in all your endeavors.
Eid Mubarak!

Costco started as a simple warehouse store, but when outside costs began to rise, they made a bold move to protect their...
27/05/2026

Costco started as a simple warehouse store, but when outside costs began to rise, they made a bold move to protect their famous low prices. Instead of paying suppliers more for popular items like their rotisserie chickens and hot dogs, Costco decided to build its own factories and processing plants. By launching the Kirkland Signature brand and manufacturing their own goods, they took full control over how their food was made. This strategy allowed them to keep their famous hot dog combo at just $1.50 while offering equal or better quality than massive national brands.

This smart business approach is a perfect example of the Vertical Integration theory. In this business model, a company takes over different steps of its supply chain instead of relying on outside vendors. By owning the farms, factories, and processing plants that make their best-selling products, Costco successfully cut out the middlemen. This move gave them total power over their product quality, supply speed, and most importantly, the final price the shopper pays at the register.

Key Lessons
*Owning your supply chain helps you control product quality and keep prices permanently low.
*Building a strong private label brand can force outside national competitors to lower their prices.
*Investing in your own manufacturing protects your most famous items from rising vendor costs.

Admiral is a legendary British sportswear brand that holds a pivotal place in the history of football culture.
26/05/2026

Admiral is a legendary British sportswear brand that holds a pivotal place in the history of football culture.

The modern replica football jersey industry was born in 1973 when the sportswear brand Admiral partnered with Leeds Unit...
25/05/2026

The modern replica football jersey industry was born in 1973 when the sportswear brand Admiral partnered with Leeds United, fundamentally changing how fans engage with their favorite teams. Before this deal, football kits were strictly functional uniforms, but Admiral revolutionized the model by striking a deal to provide free kits to the club while gaining the exclusive rights to manufacture and sell the same design to the public. The partnership proved to be an instant hit because it allowed the legendary Leeds United squad to wear a bold, branded design that fans desperately wanted to own. This move turned the humble team shirt into a high-demand fashion statement and a powerful badge of identity for supporters. Beyond the popularity, the initiative was a financial game-changer, as it established the precedent for clubs to earn royalties from merchandise sales. By transforming team apparel into a commercial product, Admiral and Leeds United created a massive new revenue stream that laid the foundation for the multi-billion dollar global merchandising industry we see today.

Key Learnings
Innovation through Collaboration: The partnership proved that manufacturer-club deals could shift from a simple cost center to a profitable venture for both parties.

Monetizing Fandom: Turning a functional uniform into a commercial product effectively tapped into the emotional connection fans have with their clubs.

The Power of Branding: Placing a visible manufacturer logo on a kit transformed team apparel into a fashion item, increasing its appeal beyond match day.

Establishing Revenue Streams: The royalty model pioneered here became a blueprint for sustainable financial growth, helping clubs diversify their income through merchandising.

Every great result starts with a clear plan and the courage to follow through.
25/05/2026

Every great result starts with a clear plan and the courage to follow through.

Md. Shahnewas Mannan has been appointed as Chief Executive Officer (CEO) at foodi
25/05/2026

Md. Shahnewas Mannan has been appointed as Chief Executive Officer (CEO) at foodi

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