Commward

Commward COMMWARD: Excellence in Creative Communication
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“We cannot expect memorable ideas from a factory mindset alone. Creative labs need time, trust and resources, because hu...
17/12/2025

“We cannot expect memorable ideas from a factory mindset alone. Creative labs need time, trust and resources, because hurried, factory-made work may deliver output, but it rarely builds lasting value for a brand.”

- Tanvir Hossain, Executive Creative Director, Sun Communications Limited, at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

“Creative labs build awareness and meaning, but at the moment of purchase, it is the content factory that drives action....
15/12/2025

“Creative labs build awareness and meaning, but at the moment of purchase, it is the content factory that drives action. In digital-first brands, a clear push like ‘Buy Now’ often makes the difference.”

- Tahasina Rafa, Head of Brand & Media - Airtel, Robi Axiata PLC.; at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

14/12/2025

Afzal Mahboob, Chief Executive Officer, Grey Group; discussing how AI and systems enable agencies to stay ahead by deep-diving into category insights, at the SMC Enterprise Limited presents 14th edition of the COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

11/12/2025

"The fundamental change came when the canvas shifted from one-way broadcasting where brands told people what to say to a two-way model. Suddenly, the consumer's voice was heard, and brands could finally have a conversation with them."

- Ishtiaque Shahriar, Executive Vice President & Head of Department, Digital Assets & Communications, bKash Limited; at the SMC Enterprise Limited presents 14th edition of the COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

"Viral behaviour is unpredictable, but brands can fuel it by listening closely to what people create and amplifying what...
10/12/2025

"Viral behaviour is unpredictable, but brands can fuel it by listening closely to what people create and amplifying what feels authentic."

- Ishtiaque Shahriar, Executive Vice President & Head of Department, Digital Assets & Communications, bKash Limited; at the SMC Enterprise Limited presents 14th edition of the COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

"Attention has become the true currency and marketers must shift from counting views to understanding who is actually wa...
08/12/2025

"Attention has become the true currency and marketers must shift from counting views to understanding who is actually watching and what they are absorbing."

- Lutfi Chowdhury, Co-Founder and CEO, Adfinix Limited; at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON

04/12/2025

Content Labs vs Content Factories: Is the need for volume killing the creative essence?

In the words of Tanvir Hossain, Executive Creative Director, Sun Communications Limited at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas, powered by WALTON.

"Deep consumer immersion, including visiting homes, observing behaviour, and listening to lived experiences, leads to id...
03/12/2025

"Deep consumer immersion, including visiting homes, observing behaviour, and listening to lived experiences, leads to ideas that feel authentic, valuable, and hard to ignore."

- Tanzeen Alam, Country Head, Bangladesh & SEA, Emami Ltd.; at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON

"Work that feels playful often works better. When the process has energy, the creativity usually lands stronger." - Awru...
02/12/2025

"Work that feels playful often works better. When the process has energy, the creativity usually lands stronger."

- Awrup I., Agency Head & Chief Creative Strategist, Mighty:, at the SMC Enterprise Limited presents 14th edition of the COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas powered by WALTON.

30/11/2025

How can brands keep up with the demand for frequent content without diluting creativity or purpose?

In the words of Saiful Azam Chowdhury, Executive Creative Director, Grey Dhaka at the SMC Enterprise Limited presents COMMUNICATION SUMMIT 2025 - Chaos, Culture & Creativity: Reimagining the Communication Canvas, powered by WALTON.

A total of 134 outstanding creative campaigns and advertisements were honoured across 32 categories at the 14th edition ...
19/11/2025

A total of 134 outstanding creative campaigns and advertisements were honoured across 32 categories at the 14th edition of Commward: Excellence in Creative Communication, presented by SMC Enterprise Limited and powered by WALTON. Held at Le Méridien Dhaka, the gala night celebrated the country’s most compelling campaigns under the flagship initiative of Bangladesh Brand Forum.

Find the category-wise winning agencies whose campaigns stood out among the best in the industry and the story behind the winning cases at,
https://commward.com/winning-cases/

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Apt No. 9/A (Level-9), House No. 30 CWN (A), Road No. 42/43, Gulshan/2
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