07/09/2026
Wellness should be about how we feel, not how we look or how much we can spend. This year’s theme for Body Image and Eating Disorder Awareness Week ( ) is Redefining ‘Wellness’: Stories we’re sold about health and our bodies.
At a time when wellness trends are prominent across social media, advertising and everyday conversations, we can choose a more inclusive approach. One that values mental wellbeing. Body respect. A relationship with food and movement that feels supportive.
Find out how you can redefine wellness: https://butterfly.org.au/get-involved/campaigns/biedaw-2026/